Why Did Obama Win the 2012 Election?

In: Historical Events

Submitted By johnburkeqpr
Words 1353
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Why did Obama win the 2012 election?
The 2012 US election saw Democrat Obama come up against Republican Romney. Obama was the favourite throughout and in the end won with 332 electoral votes, with Romney only gaining 206. There were several reasons as to why Obama won the election, such as the October surprise, a majority of Hispanic and Women votes for Democrat, and Romney as a man himself. However the main one can be considered Obama being an incumbent President, giving him a huge benefit in terms of the public.
Obama being an incumbent President was a massive benefit for the election as this gave Obama a foot to stand on and was also able to attack Romney from the start. History has proven the benefit of being an incumbent President, for example Johnson in 1964, Nixon in 1972, Reagan in 1984, Clinton in 1996 and Bush in 2004 were all re-elected as incumbents. The benefit of being incumbent is that you have already shown leadership in the past four years, and can be very popular with the public. Therefore Obama is able to state his achievements and show his leadership when campaigning, such as stating that unemployment was less than 8% for the first time in four years during the campaign, gaining him support, whereas Romney had not been proven and had no major achievements to support him. Therefore more ‘undecided voters’ listened more to Obama, meaning being an incumbent President gained him more popularity and support during the campaign.
Being incumbent was also beneficial to Obama as he went into the 2012 election with a unified and strong Democratic Party, a complete difference to the Republican Party who had no real leader and were particularly disliked by the public. The Democratic Party were unified and all supported Obama, who was their main leader (being President) and therefore were very organised, knew where to campaign and knew how to run their…...

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