Whole Foods Congruence Model

In: Business and Management

Submitted By dpmadrid
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Whole Foods Market Congruence Model

1. Company Performance:

Whoel Foods is a Fortune 100 Best Companies to Work for . In 2013 it was ranked: 71. It was best ranked: 5 in 2007 and Worst Ranked: 72 in 2000. Whole Foods Market has gradually decreased on this list since 2007 when in ranked 5th.

2. Strategic context of the company:

Competitive Grocery Store. Whole Foods tries to raise the bar and innovate the grocery shopping experience. It directly competes with Trader Joes .

Reputational to provide highest quality product. It has created and publicly announced their high quality standards. 3. Identify the strategic choices of the company and briefly explain. Include your best assessment of how Porter and Miles and Snow would categorize the company’s strategy.

Defender and Differentiation

Defender: They are in the Defender because the stage has been set and Whole Foods Market is a household name. They have created a whole new market and other companies are following suite. Whole Foods needs to corner its market share that it has created.

Differentiation: Defined as a Specialty Store compared to a Conventional Grocery Store, Whole Foods Market specializes on product that caters to specific needs such as allergies, vegan diets and non-hydrogenated products. 4. The CEO and executives are as follows:

Mark Ehrnstein
Global V.P., Team Member Services
A.C. Gallo
President & Chief Operating Officer
David Lannon
Executive V.P., Operations
John Mackey
Co-Chief Executive Officer
Ken Meyer
Executive V.P., Operations
Walter Robb
Co-Chief Executive Officer
Rob Twyman
President, Northern California Region

5. Congruence Model diagram:

a. Critical Tasks for the company are: Implementing and Executing Consistent Excellent Customer Service
b. People for the company are: CEO John Mackey

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