What Are the Five Deadly Sins of Marketing?

In: Business and Management

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What Are the Five Deadly Sins of Marketing?

Marketing involves promoting or bringing awareness to your product or service, and it is crucial to the survival and prosperity of your business. Not every business owner holds a marketing degree, and some companies do not hire marketing experts. In either case, an effective marketing campaign might develop from trial and error. Even if a company's owner doesn't have a marketing background, it's imperative that he recognizes and avoids five deadly sins of marketing.
Forgetting Your Target Audience
Failing to keep your target audience in mind results in squandering advertising budgets on marketing to the wrong groups of people. This is a deadly sin because your message will reach people who do not have a need for your product or service. Target marketing ensures that your message reaches the right group of people. Before you can create a targeted message, you must first define your target audience. Start by listing the benefits of your products. Consider the price point for your product or service. Next, decide who's likely to need your product or service. If you're marketing a line of beauty products, for example, businesses such as salons, nail shops, spas and beauty supply stores might benefit from your products.

Ignoring Your Customers' Needs
Overlooking your customers' needs can kill your marketing efforts because you're likely to structure a marketing strategy that isn't customer-driven or customer-focused. Avoiding this sin involves brainstorming or researching the needs of your customers, and then doing everything in your power to fulfill these needs. For example, you might open a new restaurant in an area frequented by young adults. Your objective is to appeal to the college crowd, but if your restaurant features high-end food and upscale prices, this might alienate your target audience and affect your…...

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