In: Business and Management

Submitted By hpeznarf
Words 1012
Pages 5
The company’s mission is to be the premier global direct seller of innovative and premium products. Tupperware is a member of the Direct Selling Association (DSA) and pledges to abide by the codes of standards and procedures as a condition of admission and continuing membership in the DSA as it relies very heavily on direct selling model. It is the seventh largest direct selling company in the world. The company’s direct sales in the U.S. account for approximately $30 billion and its worldwide sales account for approximately $100 billion.

Tupperware Brands Corp. Core Products

Tupperware: Tupperware’s principle product line consists of design-centric preparation, storage and serving solutions for the kitchen and home. It also has an established line of kitchen cookware and tools, children’s educational toys, microwave products and gifts. The company has expanded over the years with products such as Modular Mates, FridgeSmart, One Touch canisters, the Rock ‘N Serve microwave line, OvenWorks and silicon baking forms for microwave or oven use, Open House, Elegant and Outdoor Dining serving lines, the Chef Series knives and cookware, Flat Out, Stuffables, CheeseSmart and BreadSmartstorage containers, and Quick Chef and Lil’ Chopper Prep Essentials, Ultra Pro ovenware plus many specialized products for the kitchen and home. About two-thirds of sales are under the Tupperware brand, and include design-centric preparation, storage and serving solutions for the kitchen and home.

Beauty: The Beauty businesses manufacture and distribute skin care products, cosmetics, bath and body care, toiletries, fragrances, nutritional products, apparel and related products, and in some cases Tupperware brand products. Beauty (including personal care and nutritional) comprises about one-third of sales; brands include Armand Dupree, Avroy Shlain (South Africa), BeautiControl…...

Similar Documents

Tupperware History

...Introduction Tupperware is the name of a home products line that includes preparation, storage, containment, and serving products for the kitchen and home, which were first introduced to the public in 1946. Tupperware develops, manufactures, and internationally distributes its products as a wholly owned subsidiary of its parent companyTupperware Brands Corporation and it is marketed by means of direct sales through an independent sales force of approximately 1.9 million consultants. Tupperware is a world-wide producer of Polyethylene-based kitchenware and food containers. The company is currently based out of Orlando Florida and has been in business for over sixty years. Tupperware is best known for its line of sealable, stackable, high stress, temperature-resistant food containers that have become common kitchen items all over the world. Tupperware began in 1946 by Earl Silas Tupper when he met Thomas Damigella and Brownie Wise who were trying to sell household products through Stanley Home Products. The three entrepreneurs joined together and began producing the line of Tupperware that has turned into the product base it is today. Tupperware, a member of the DSA, supports charities and fund raisers through direct donations. The company's management team claims to be strongly committed to giving back to communities and helping those in need. Many Tupperware products originally boasted the patented "burping seal", exclusive to Tupperware. Most Tupperware containers are made......

Words: 2078 - Pages: 9

Syllabus of Sales Distribution Management with Detail Explanation About the Theories

...Introduction of New cases in necessary Faculty will be handling eight or more cases Baskin Robbins - Sales Strategy for India Eureka Forbes – The Direct Marketing Pioneer Mary Kay Inc. - The Saleswomen Max New York Life - The 3P Strategy Indian Aviation – Price Wars & More Subhiksha - Discount Store with a Difference Organization Restructuring at Nokia HR Practices of the Container Store Novartis - Managing the Sales Force Women Sales Force at Tupperware Dealer Training Programs - A New Trend Detailed Syllabus – The Class of 2012 Semester Third 18 LG India - Approach to Rural Markets Computer Associates - Moving Toward Territory Management TI Cycles - Targeting Urban Adults Mahamaza.com - Bringing e-commerce to Rural India Cemex and its Technology Initiatives ICICI Prudential - Multiple Distribution Channels Distribution Strategies of Foreign Educational Institutions in India Indian Post Office - Redefining Distribution HLL - Reinventing Distribution TATA Chemicals - Reaching Out to the Masses Indian Film Distribution - The Transition Phase Tupperware in India Goodyear Tires - Managing Dealer Relations Channel Conflict at Apple Food Corporation of India Apple iTunes: Changing the Face of Online Music Retailing Akbarallys - Reinventing for Profits McDonald‘s Food Chain in India Yellow Transportation Inc. – The Tech Leader of the Trucking Industry in India Inventory Management at Amazon.com TVS Logistics - Building a Global Supply Chain Streamlining Logistics at General......

Words: 762 - Pages: 4


...theory states that all cells reproduce new cells,while passing their genetic information. In addition, cells make up all living things, metabolize energyand that the chemical make-up of cells is similar. The objectives for this lab are to gather the materials,which include gelatin packs, plastic bags, water, Tupperware, bowls, and some small various householditems. The other objectives are preparing the gelatin as directed, gathering the household items that willserve as cell organelles, pouring the gelatin in the bag and placing the items in the plastic bags. Thenplace the cell replicas in the refrigerator for 24 hours. Results After twenty-four hours, I removed the cell replicas from the refrigerator and observed them. They didnot look exactly like I planed but they were understandable. Discussion Replicating the cell structures provides better understand the structure and the function of the cells.This lab also helps to understand how cells provide life, create energy, produce food and reproduce.Putting the plant cell in a plastic bag and then a Tupperware container represent the cell membrane andthe cell wall. The animal cell was not put in a Tupperware container because it does not have a cell wall.The gelatin represents the cytoplasm of the cells and holds all the organelles in place. The varioushousehold items placed in the plastic bags represent all the different organelles of the cells.My hypothesis for this lab is that by creating the cells out of......

Words: 403 - Pages: 2

Consumer Behaviour

...STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS TUPPERWARE PRODUCTS by Archit Vashishth Roll no.-56 Under the guidance of Ms.Tina Chadha Mrs.Neha Srivastava Associate Business Director Assistant professor ,Marketing Allied Media Network KJ SIMSR KJ Somaiya Institute of Management Studies & Research May ,2013 Declaration I Mr./Ms. …………………………………………….hereby declare that this project report is the record of authentic work carried out by me during the period ………. to …………. and has not been submitted to any other University or Institute for the award of any degree or diploma etc. Signature Name of Student Roll No. Date ...

Words: 6849 - Pages: 28

Managing Business

...housewares industry, Tupperware must able to fulfill all the basic criteria and even be advance on that. In the other hand, I also research and observe how Tupperware Brands Corporation resolves the dilemma and problems which involve external (customers and competitors) and internal (staffs) factors. Besides, I also attach in my personal experience for further explanation regarding some of their product and service. At the end I make some suggestion in recommendation on how Tupperware can improve products and services so that they can sustain and success in the coming time. Introduction The company I have chosen to study is Tupperware Brands Corporation. Tupperware is one of the most trusted names in housewares industry which establish since 1946 in Orlando, Florida. Earl Silas Tupper, founder of Tupperware is a genius that discovers the usage of plastic can apply in household of daily use. (The Great Idea Finder, 1997-2007) His invention being motivated from cookie jars which can store food in freshness. In the early stage, their product only adopt ‘burping seal’ method of containers which been patented by them. Later on, they start to diversify their product to meet more customers’ needs. Tupperware also provide after sales service which is assistant from nearest consultant to briefly explain the operation of the product. The full line of Tupperware products is always available from a local Tupperware Consultant as they promise. Tupperware known as one of the......

Words: 2492 - Pages: 10

Creative Writing Piece

...it was winter but because he knew. When she returned through the kitchen door she placed new Tupperware containers on the counter. They needed knew ones, the lids on the old ones did not close tightly anymore. He greeted her with a warm mug. They smiled at each other while sipping from across the table. He knew her face, better than his own. ---------------------------------------------- “All right this way”, the doctor said, interrupting his thought. He followed her. After the implantation procedure Igor had scheduled an appointment to return in two weeks for the activation process. That afternoon Igor returned home, dropped off by the bus he began to walk towards his small house. The vines that covered the front of the house were loosing their rich green colour. He took a notice in the crisper smell of the air right before he headed inside. Two mundane weeks had past. Old newspapers lay on her side of the bed. A dirty pot was sitting in the sink that Igor had used last night to cook pasta for dinner. The light above the stove was still on, and clean Tupperware was on the drying rack, he never placed the Tupperware containers in the dishwasher. He never did because she never had. He pulled out the leftover pasta from the fridge. Without moving his feet he opened the microwave sitting atop the fridge. He pressed 2. He packed the cooked pasta into a small Tupperware container, placed it in a plastic grocery bag from the day before and headed to the......

Words: 2244 - Pages: 9

Marketing Plan for Hsc

...of storing food which withstands the test of time and is affordable to all without the compromise of quality. The Tupperware products that are sold through us or any other business comes with a lifetime guarantee to emphasise on our confidence with all products sold in our store .Currently we have been successful with the integration of our product with a minority of the population and were satisfied with our position within the market. However in recent times we have felt the need to implement more products aimed towards families, mainly those with younger children in order to expand our customer base and overall our market share. Tupper-Won’t-Wear offers a variety of products with the purpose of preparation, storage, containment and serving products for the kitchen and home. As well as plastic containers Tupper-Won’t-Wear also is a resource for all non-kitchen appliances and essentials. With an increasing quantity of sales of our lunchbox selections we have found it necessary to take it upon ourselves to find the reason of this increase in sales. We have found through the use of Surveys to obtain primary data which indicates that an increasing total of parents are buying our Tupperware products for the sole reason of being durable for children. This new product not only answers those requests but also gives the customer variety and practicality. The Tupperware name has already made a name for itself over the 66 years that it has been in production. Because of this......

Words: 5142 - Pages: 21

Items for Sale

...500 | | | Pots and pans | | | | | | Large glass lid 30 cm diam. | | | KES 700 | | | Round oven ring pan for cakes 24 cm diam. | | | KES 800 | | | Small milk pan | | | KES 400 | | | Plates and bowls | | | | | | Metallic bowl 24 cm diam. | | | KES 500 | | | Set of plates (large, small and pasta bowls) | For 6 people | | KES 2,000 | | | Glasses, cups and containers | | | | | | Set of cappuccino cups | 8 | | KES 1,500 | | | Set of small glasses (on the right) | 6 | | KES 600 | | | Beer glasses (on the left). Made in Italy by Bormioli Rocco | 6 | | KES 2,000 | | | Small round tupperware 16cm diam. | | | KES 300 | | | Small rectangulare tupperware | | | KES 300 | | | Plastic containers | different sizes, shapes and colours | | 300-200-100 | | | Big round tupperware 22cm diam. | | | KES 600 | | |...

Words: 292 - Pages: 2

Mktngtopic Proposal

...http://businesscasestudies.co.uk/amway/focusing-a-brand-product-range/the-target-audience.html#axzz3OZ1Omcxj http://3blmedia.com/News/Campaign/Amway-CSR-Archive Are similar or competitive brands available? List or briefly describe a similar brand. Yes,apart from AMWAY,there are several other MLM(Multi-level-marketing) brands that adopt the same old pyramid scheme.Below are few: * Tupperware * Herbalife * Avon * Mary Kay * Pampered Chef and so on. References: http://money.howstuffworks.com/pyramid-scheme2.htm Marketing strategy of TUPPERWARE: Tupperware is the name of a home products line that includes preparation, storage, containment, and serving products for the kitchen and home. In 1942, Earl Tupper developed his first bell shaped container but the brand products were first introduced to the public in 1948.Tupperware develops, manufactures, and internationally distributes its products as a wholly owned subsidiary of its parent company Tupper ware.It is marketed by means of approximately 1.9 million direct salespeople on contract. Sustain Tupperware Brands' position as the premier, relationship-based, global marketer of quality, innovative products and brands.It adapts the below four principles to make a good sustainable customer relationship: * Developing innovative products with great design * Creating entertaining selling situations * Offering sales force compelling earning and employment......

Words: 2360 - Pages: 10

Consumer Prefernce Towards Tupperware Products

...• Pepsodent - Charting Growth in Indian Oral Care Market through Segmentation • MTV : Connecting with the Customer • ITC's Foray into Convenience Food Market • Fast Food Fables • Guatemala - Evolving 'The Soul of the Earth' • The Price War in Gujarat Newspaper Industry • HSBC - Local Bank to the World • Kellogg’s Indian Experience • Archies – The Way Indians Greet • Lego Toys - The Story of Playful Learning • Market Expansion Strategies Of Maruti Udyog • Reebok's Changing Gameplan • Krispy Kreme Doughnuts - America's Hottest Brand • Detroit - Getting Ready for an Image Makeover • Shoppers' Stop Consumer Loyalty Program • The Teleshopping Business in India • Tupperware - Influencing Opinions through Word-of-Mouth • Shopping Malls - A New Shopping Experience • Adbusters Media Foundation -The Global Network of Social Activists • Kohl's Tie-Up with Estée Lauder - Influencing Customer Perceptions • Pet Services in India - From Bow-Bow to Wow-Wow • Shared Values - A Campaign Gone Hollow? • Haldiram's - The No:1 Choice of Consumers • Fairtrade - Influencing Purchase Decisions • Dove - Campaigning for Real Beauty (Source: Case Studies in Consumer Behavior) Suggested Schedule of Sessions |Topic |No.of Sessions| |Introduction to Consumer Behavior |1 | |Consumerism & Consumer Behavior in the |2 ......

Words: 975 - Pages: 4

Archaeological Observation

...did eventually go grab the water bottle that was left on the table and tossed it into the plastics bin once it was clear that the woman would not be returning. A man enters and sits down at the table next to me and he pulls out Tupperware with pasta in it, he proceeded to heat it up in the microwave then returned to his seat to eat it. This man reaches into his book bag and pulls out a metal fork from home to eat his lunch with. The differences between the artifacts being used and those destined for secondary refuse appears to depend on quality of the materials the objects are made out of. The water bottles that were disposed of were a much thinner cheaper plastic than the refillable bottles several students had. I found it interesting to see the students take their empty refillable water bottles out to the refill station and were able to refill their bottles for free, as well as reduce the amount of refuse accumulated. It made me wonder why the thinner plastic bottles are not also saved and refilled. Was it because the refillable bottles cost more money? Possibly the refillable plastic bottles are more durable than the thin plastic bottles. I also noticed that plastic forks were thrown away after use, but then a young man brought in a Tupperware container filled with pasta and went and heated it up in the microwave. He returned to his table and proceeded to eat his homemade lunch with a metal fork, which I am assuming he brought from home. This young man did not dispose......

Words: 845 - Pages: 4


...Tupperware Brands Corporation (Tupperware Brands) is a global direct-to-consumer company engaged in the manufacture and sale of Tupperware products and cosmetics and personal care products. Ever since it was created by Earl Tupper in 1948, Tupperware's products have been a staple of the American home. In 2005, Tupperware started its expansion by increasing the diversity of its products. Tupperware Brands has expanded to almost 100 countries around the world under its eight brands -Tupperware, Armand Dupree, Avroy Shlain, Beauticontrol, Fuller, NaturCare, Nutrimetics and Nuvo. Tupperware Brands Corporation is the leading global marketer of innovative, premium products across multiple brands utilizing a relationship-based selling method through an independent sales force of 2.9 million. The sales process at Tupperware involves having existing sales people work to recruit new members to expand its direct sales network. (Tupperware Brands Corporation) Tupperware Brands has been named to Fortune magazine’s 2015 World’s Most Admired Companies list for the eighth consecutive year. The company is ranked on the annual list in the Home Equipment, Furnishings category. Tupperware Brands ranked first within the industry in the category for global competitiveness. “Tupperware Brands’ global mission is to empower women around the world, enable their financial independence and change their lives through opportunity, support and relationships,” said Rick Goings, Chairman and CEO of......

Words: 1881 - Pages: 8


...Lorem ipsum dolor sit amet, cu vix affert offendit accommodare, mea ea alii timeam conclusionemque, est te decore comprehensam. Cum dolorum fastidii constituam at, quis altera pertinax mea id. Meliore epicuri mentitum vel ut. Ornatus principes no duo, ius in recusabo dissentiunt. Ea mei epicuri nominati, qui eu quod repudiandae. Ea primis accusamus mel, inimicus imperdiet honestatis ne ius, eos te utinam propriae tincidunt. Id summo iudico admodum his, maiestatis consetetur at quo, eum habemus ancillae id. Mea partem imperdiet et, eu sea inani harum, accusamus laboramus id nec. Usu graeco principes maiestatis cu, mel elaboraret consequuntur ut. Ne usu munere primis dolorem, graeci laoreet intellegam ut sea. Ex vim euismod omnesque scripserit, vel an choro dictas rationibus, qui eius latine sapientem ad. Oratio adipisci ullamcorper no mei, nam elitr splendide ex, magna admodum contentiones eu per. Alia invenire ullamcorper an eos, eu vero offendit quo, duo ex cibo ludus dissentiunt. Ex dicta fabellas mel. Prima maiorum eloquentiam mei eu, vim malorum efficiantur ut. Ea sonet ludus ponderum has. Ut nam laudem melius eloquentiam, sed aperiri aliquam ut. Vel no purto dissentiet. Nam natum regione reformidans at. Ius legimus vivendo platonem ne, an vel commune apeirian, quod nisl epicurei has cu. Ne ipsum laoreet vim, ne tota omnium usu, ei nibh labore reprehendunt mea. Eam eu mutat soleat incorrupte. Pro ad odio phaedrum, impetus perfecto evertitur in eam. In his......

Words: 4501 - Pages: 19

Math Student

... Outline  Global Company Profile: Tupperware  What is Forecasting?   Forecasting Time Horizons The Influence of Product Life Cycle  Types of Forecasts  The Strategic Importance of Forecasting    Human Resources Capacity Supply-Chain Management  Seven Steps in the Forecasting System 4-2 Outline - Continued  Forecasting Approaches   Overview of Qualitative Methods Overview of Quantitative Methods  Time-Series Forecasting         Decomposition of Time Series Naïve Approach Moving Averages Exponential Smoothing Exponential Smoothing with Trend Adjustment Trend Projections Seasonal Variations in Data Cyclic Variations in Data 4-3 Outline - Continued Associative Forecasting Methods: Regression and Correlation Analysis Using Regression Analysis to Forecast  Standard Error of the Estimate  Correlation Coefficients for Regression Lines  Multiple-Regression Analysis  Monitoring and Controlling Forecasts Adaptive Smoothing  Focus Forecasting  Forecasting in the Service Sector 4-4 Learning Objectives When you complete this chapter, you should be able to : Identify or Define: Forecasting  Types of forecasts  Time horizons  Approaches to forecasts  4-5 Learning Objectives - continued When you complete this chapter, you should be able to : Describe or Explain: Moving averages  Exponential smoothing  Trend projections  Regression and correlation......

Words: 2444 - Pages: 10

Tupperware History

...The Tupperware Concept Tupperware conducts its business through a single business segment, manufacturing and marketing a broad line of high-quality consumer products for the home. The core of Tupperware's product line consists of food storage containers that preserve freshness. In recent years, Tupperware has expanded its offerings in the food preparation and servicing areas through the addition of a number of products lines; microwaveable cooking, pots and pans and other kitchen tools. The development of new products varies in different markets in order to address differences in cultures, lifestyles, tastes and needs of the markets. Tupperware Corporation, whose well-known Tupperware parties have spread to more than 100 countries, is one of the largest direct sellers in the world. Tupperware depends almost exclusively on the word-of-mouth from their independent sales force, with no other advertising taken into use. Relying on independent consultants for sales, the company generated more than $2.3 billion in sales revenues in 2010. The History To understand Tupperware reputation a look into the origins and early history is needed. Company founder Earl Tupper had by 1942 developed a plastic that was both durable and safe for food storage. The lightweight, flexible, and unbreakable material was also clear, odorless, and nontoxic. Tupper dubbed the new material Poly-T, and he further refined the product over the next few years. In 1946 he founded Tupperware, and began......

Words: 1497 - Pages: 6

Higher Power 2018 BRRip XviD MP3-XVID | Season 1 Episode 10 Koriand'r | 2x2 biglietti concerto Irama - Pozzuoli 8.12.2018