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Thesis Proxy

In: Other Topics

Submitted By gowry87
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Foxy cases study.
1) Discuss the pros and cons to launching the Foxy brand in the United States.

Pros | Cons | U.S. market is 10 times larger than Canada. The brand seeks great opportunity to further develop the business, enhance product design as well company’s brand image | U.S market is quite different in terms of tastes for jewelry; it might take foxy some time to adapt to different customers. | Having the ability to infiltrate fashion hubs; cities like New York and Los Angeles are not only fashion epicenters in the U.S but they have world-wide influence and a significant presence in the international fashion industry. | The product will lose some distinctiveness since it will be available to consumers on a larger scale. | The United States features very large trade shows with over 75,000 buyers in attendance. | Launching the Foxy brand within the United States they will lose the personal contact as well as the assurance that their brand is being appropriately represented | Launching the Foxy brand in the United States would be beneficial to the company because of the sheer size of the market. | Foxy’s original Canadian customers could potentially be alienated and refuse to continue buying the product |

2) Assess each distribution strategy from a qualitative point of view.

First is to decide the best appropriate method of distribution * Attending trade shows * Sales representatives
Trade shows- this strategy will give an opportunity to learn about the present market trends and demands of the customers. This information will provide help to work easily on positioning the products and enhance the new line of product designs.
Recommendations
Based on the quantitative and qualitative analysis we recommend starting up the business by following both the strategies of trade shows and hiring sales representative.
Trade shows will allow…...

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