The Best and Worst Ad

In: Business and Management

Submitted By fififiona
Words 781
Pages 4
Part 1:
The ad that i consider as the best
Chupa Chups: It’s Sugar Free

I was attracted by this ad when first saw it. I was guessing what this ad try to express through it. After noticing “it’s sugar free.”, i cannot stop thinking of it. Chupa Chups broke the traditional way to promotion the sugar free product. Normally, the promotion method for sugar free products is focus on the health benefits of avoiding sugar or to make the consumers feel guilty for choosing products with sugar. They like to make you feel bad about being overweight then expect to sell you a different, 'healthier' version of the same product that made you overweight in the first place. Some products even tried to show all ingredients in sugar free products to tell customers that we don’t add sugar. However, Chupa Chups created new interesting way to express the meaning of sugar free lollipop. This ad tells customer the benefits by using ants avoiding the lollipop because there’s no sugar in the lollipop to attract ants. Ants are a complete and utter nuisance and known as liking sugar sweet things and everyone who has ever anything sweet knows the feeling of ants stop you from enjoying your sweet snacks. Based on this common culture between customer and company, Chupa Chups tried to tell customer this lollipop is really sugar free by indicating that ants are taking a detour around the lollipop.
This ad leads me in the sequence of attention, interest, desire and action. I got attracted at first and wanted to figure out what’s this. After realizing it promotes sugar free lollipop i tended to have the desire to buy on and try it. As I’m one of the group which want to lose weight but crazy about candies. And the design of this ad creates a good visual enjoy for customers. By using the dark tone ground as a background, the Chupa Chups stands out and makes people who see this know that the main…...

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