Test

In: Novels

Submitted By MrShadow
Words 310
Pages 2
Consider the Geographic Variables, the analysis of Market Targeting is based on two main variables:
Size and Growth As we have decided to operate Canadian market we took several provinces as our potential market.
• According to Canada statistics agency most of Asian population in Canada live in Ontario (46%) and this number is growing. By the end of 2024 this number is expected to be more than 50% it gives good opportunities for promoting and selling our product.
• Nova Scotia has around 25 % of whole Asian population in Canada, so it is our second target market.
Attractiveness The main demands for professionals and other groups of customers are:

• Qualified staff
• Meet new people
• Quick and accurate service.
• Place where students can do the studies and cup of tea.

b) Demographic Variables: Several Variables have direct influence on tea sales. These variables are listed below.

Age and Gender. Men and women aged 20-39 is our largest group of customers. We provide services for both men and women, as both genders are heavily presented on the market.
Occupation and education • Our product is high quality, so we concentrate more on graduates and professional, because other classes are more likely not able to provide significant source or revenue.

Nationality Asian nationality is our prior group of customers but we also consider Indians as large group of consumers having good consumer potential.

c) Psychographic Variables:
Social class We are expecting upper-middle class to be dominating in the market because of quality and price of our product. And also because it is imported directly from India.

d) Behavioral Variables:
Usage rate We expect the usage rate to be very high because tea is a product that people consume almost every day besides quality of our product is high that is why usage rate is expected to grow as we attract more…...

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