Strategic Plan Update

In: Business and Management

Submitted By baconater65
Words 2409
Pages 10
Strategic Plan Update
Strategic Planning and Implementation/STR 581
February 8, 2005

Strategic Plan Update
Executive Summary Kudler Fine Food is a western United States based company, which is located in San Diego metropolitan area. It furnishes quality food products at the reasonable price and texture option of the best food product to their customers. In the year 1998, it started its functions to serve ever-growing consumers demand. The company has three stores with different departments. Its vision is to arouse its profit earning ability through capturing large market share. The company was valued for its employee fairness and high customer services. In comparison to the other competitors, the financial strength of Kudler is quite good as reflected in the forecasted Income statement and Balance sheet. The forecasted financials of the company pondered that its net revenues is showing tremendous growth. While analyzing this company, an environmental scan was necessarily to better realize the current critical situation of the company. This scanning shows internal (Strength & Weakness) and external environment (Opportunities & Threats), which reflects that despite of the number of threats faced by the company; Kudler Fine Foods efficiently asserts a comparatively strong position in the global marketplace through maintaining its apparent growth.

Company’s Background In San Diego metropolitan area, Kudler Fine Foods is an incredibly renowned trendy specialty food store that opened in the year 1998 by Kathy Kudler. The company has locations at distinct California areas to serve the ever-growing consumer's demand with high quality products at reasonable prices. It has about three stores, which was located in La Jolla, Del Mar and Encinitas. All of its three stores are equipped with the very good quality…...

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