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Splash Corporation-Strategy Formulation

In: Business and Management

Submitted By spandy
Words 1326
Pages 6
Julie Dimayuga Gabriel Manasan Spandan Mahanta

CORPORATE CAUSE: We shall uplift the pride and economic well-being of the societies we serve.
Splash is a world-class company that is committed to making accessible, innovative, high-quality and value personal care products for everyone.
We are a marketing company in the beauty, personal and healthcare industries where we shall be known for strong brand management of pioneering, high-quality and innovative products derived from extensive research, to improve the well-being of our consumers. We shall do this through: Leading edge trade and consumer marketing systems. Pursuit of excellence in all other business systems. We shall be generous in sharing the rewards with our employees, business partners, stockholders and our community for the realization of our corporate cause.

MISSION

VISION

VALUE CURVE & KSF
10 9 8 7 6 5 4 3 2 1 0 Branding Reach Product Development Market Research Value Splash MNCs

Key Success Factor KSF Product Development Market Research Price Reach Branding 30% 50% Old Metrics(MNC’s only) 20% New Metrics(With Splash) 25% 25% 15% 10% 25%

PERCEPTUAL MAPPING OF SPLASH

Perceptual Map of the Skin Care Industry in the Philippines
Cheap

Low R&D

Expensive

High R&D

PORTERS FIVE FORCES
Potential Entrants (Threat of Mobility

Supplier (Supplier Power)

Industry Rivalry

Buyer (Buyer Power)

Substitutes (Threat of Substitutes)

SWOT ANALYSIS

S

TRENGTHS

W

EAKNESSES

1 Market Research 2 Product Research & Development 3 Product Diversity 4 Product Efficacy and Reliability 5 Reach 6 Brand Loyalty 7 Value for Money

1 Weak Brand Loyalty Outside the Philippines Internal 2 Limited Market Knowledge and Experience Outside the Philippines factors 3 Low Advertising Budget 4 Neutraceuticals are seen as "folkloric"

O

PPORTUNITIES

T

HREATS

1 Asian…...

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