Southwest Airlines: Leading Success

In: Business and Management

Submitted By smac012
Words 1227
Pages 5
Southwest Airlines: Leading Success
Stephanie Pena
Communication for Accountants/ COM530
July 14, 2014
Brent Smith Southwest Airlines: Leading Success
Leadership, motivation, and workforce commitment are key building blocks within an organization. In a successful organization, these building blocks are connected and held together with the effectiveness of communication.
Organizations develop their respective cultures through communication among leadership and with all employees, regarding their mission, values, and goals (Robbins & Judge, 2011). Leaders, both formal and informal, use communication within an organization as a means to motivate others, and to develop loyal and trustworthy employees. Such an organization is Southwest Airlines, whose company culture has been characterized over the years as having unique leadership and communications style. The style of leadership that exists within the organization sets the tone for the types of communication that are not only effective but are also motivational to its workforce.
Analysis of Leadership
Leadership is broadly defined as the ability to influence a group toward the achievement of vision or set of goals (Robbins & Judge, 2011). While no two people will lead in exactly the same manner, early research conducted by psychologist Kurt Lewin states that there are three basic leadership styles. The basic styles of leadership are (1) authoritarian, (2) participative and (3) delegative leadership (Cherry, 2014). Under the authoritarian style of leadership there is very little room for positive group communication. The authoritarian leader, also known as an autocratic leader, makes decisions most often without consulting other team members. In many cases, this type of leaders dictates how all the manner in which all work is to be completed; this could be detrimental to the group (or…...

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