Sell-It

In: Business and Management

Submitted By cmestes
Words 319
Pages 2
Statement of Relevant Facts
Sell-It Products Inc.’s business is the manufacturing, marketing, and distribution of consumer products. The SEC sent the company an e-mail with several concerns about their reportable segments disclosed in their Annual Report.
Following are relevant facts: 1. SPI sells all its products to grocery stores, drug stores, and mass merchandisers in the United States, Canada, Mexico, Asia, and Europe. 2. SPI is organized into three divisions that include the following products: a. Beauty care — cosmetics and shampoo. b. Family care — paper towels and diapers. c. Drinks and snacks — Blasto Energy Drink, Jazzy Juice, and Fruit & Granola Snacks 3. Managers responsible for each product line (product managers) report to the respective divisional executive vice presidents (EVPs), who are responsible for the day-to-day operations of the division, and EVPs report to the chief executive officer (CEO) who makes decisions based on the following information: a. Strategic direction and resource allocations of SPI b. Consultation with the other corporate officers c. Review of the monthly operating package (MOP) 4. The CEO is the highest level of management that makes decisions about SPI’s overall resource allocation to different areas of the business based on gross margin by product. 5. The CEO and the controller continue to believe that three reportable segments are appropriate on the basis of the following: a. The CEO focuses on the consolidated results of SPI and the summary by division. b. SPI’s three largest competitors disclose only one segment. c. SPI is reluctant to provide additional information because it may place the Company at a competitive disadvantage.

Identification of Issues and Alternatives
The questions and alternatives that follow are regarding: 1. Identify the…...

Similar Documents

Sex Sells and Ethics

...Sex Sells and Ethics “In our day to day lives, we always face situations were we have to make decisions and decide what is right and wrong. We are always faced with the debate of what is moral or immoral, ethical or unethical”[The Ethical Dilemma of Advertisements]. Is it ethical to implement the ideal “sex sells” within Marketing? In order to answer the posed question, one must first define ethics. Ethics as outlined in Marketing the Core is “the moral principles and values that govern the actions and decisions of an individual or a group”. Although ethical choices stem from your personal moral philosophy, which can be categorized into two ideals: moral idealism, a “personal moral philosophy that considers certain individual rights or duties as universal, regardless of the outcome”[Marketing the core]. Where as utilitarianism is a “personal moral philosophy that focuses on the ‘greatest good for the greatest number’”[Marketing the core]. Sex appeal can be defined as messages, whether as brand information in advertising contexts or as persuasive appeals in marketing contexts, which are integrated with sexual information, in particular, this appeal can be defined as the degree of nudity or sexual explicitness in an Ad, It can be found in the visual, audio, and verbal elements of advertisements.[Liu&Li&Cheng2006] In Mark Levit’s Article: Sex in Advertising: Does it Sell? he explains “Sex appeal can increase the effectiveness of an ad or commercial because it attracts...

Words: 876 - Pages: 4

How to Sell Non-Sellers

...How to sell non-selling items (Chelsea) Smith (2007) mentioned that during festive periods, the spa can introduce special packages with detailed explanation of benefits of the package which the customer can buy and offer to their loved ones. By using TAC system to introduce packages and promotions during festive seasons like Christmas, New Year and Women’s day etc. to create a buzz and the guests will feel special about the packages. These packages can be a mix of both fast moving and non moving spa treatments, or can be a combination of 2 or more treatments with a discounted price to attract more customers (Bodeker and Cohen, 2008.). Besides the technical strategy, spa associates also play a vital role in up selling of spa treatments and products (O'Fallon and Rutherford, 2011). Some associates are unable to explain treatments information’s properly. It may lead to the poor effects of package promotions. So the front office associates should be trained on the product knowledge which will help them to sell products and services with more clarity to the customers. A spa owner did a survey and found that 93 percent of the customers were buying products and services only based on the recommendation of their therapists (Capellini, 2010). Most of the spas have incentive schemes for up-selling of products and services. In case of slow moving treatments, the spa can introduce a higher percentage of incentive for therapists who sell them. This incentive schemes can be......

Words: 660 - Pages: 3

How to Sell Anything to Anybody

...HOW TO SELL ANYTHING TO ANYBODY – JOE GIRARD Page 1 of 13 About the Author _ “ The World’s greatest salesman “ - The Ginness book of Records named him , twelve times “ Number One Positive Thinker “ - Dr. Norman Vincent Peale , author of The power of positive thinking Introduction:“Salesmen are made, not born. If I did it, you can do it. I guarantee it “ says Mr Joe Girard, . On January 1 st 1978, Joe Girard quit selling cars. During his fifteen- year of selling Cars (1963 – 1977) he sold 13001 cars at retail. Most of his time is now spent in writing books and columns, giving lectures, sales rallies and consulting. In this book the author describes his own life experience of how he became the number one salesman in the world. Some salient points from his above book are given below: - 1 Winning Bloodless Victories • When a salesman sells there is no loser. Both the buyer and the seller win if it’s a good sale. • If you think the sale ends when ,like they say in the car business , you see the customer’s taillights,you’re going to lose more sales than you ever dreamed of. But if you understand how selling can be a continuing process that never ends, then you’re going to make it the big time. • We are talking about automobiles. People buy them about every three or four years and even less often among the middle and working –class people who were most of my sales. If you are selling clothes or booze or things that people buy a lot more often, getting them back again and......

Words: 9030 - Pages: 37

Sell It Products

...An operating segment is defined as a component of a business that engages in business activities, earns revenues, and incurs expenses. Other characteristics of operating segments include results being regularly reviewed by the entity’s decision maker, which the title may vary from entity to entity. This is done to allocate resources and assess performance. Financial information must also be available to the public for review. After reviewing the case, Sell-It Products Inc. has a total of seven operating segments that are in accordance with the information listed about operating segments. The seven segments include Shampoo, Cosmetics, Diapers, Paper Towels, Jazzy Juice, Blasto Energy Drink, and Fruit & Granola Snack. According to ASC 280-10, a reportable segment is an operating segment or an aggregation of two or more segments that exceeds certain quantitative thresholds. In regards to Sell-It Products Inc., there are four reportable segments which include Cosmetics, Paper Towels, Blasto Energy Drink, and Jazzy Juice Juice and Fruit & Granola Snack. The threshold test that was performed was the revenue test which means that the segments revenue must be at least 10 percent of combined revenue of all segments. Although Jazzy Juice and Fruit & Granola Snack did not pass the revenue test, I made an exception for them because they have similar characteristics when compared to each other. I categorized them as aggregated. Together, they meet the threshold for the revenue and are......

Words: 277 - Pages: 2

Aiming to Sell Travel Services

...Aiming To Sell Travel Services We are much rejoiced to introduce DreamTrip travel services to assist our customers with travel solutions and provide customized services that will make your trip a memorable one. Our concern is not to maximize profits on individual sale, but to satisfy our customer needs. DreamTrip travel services will offer specialist, professional and competitive travel products to meet the demands of the travel market, which includes online booking. DreamTrip travel services promote and market the business through targeting sometime to new or niche markets by selling travel products and exciting tour packages. We issue couple/honeymoon packages as well. The benefits of dealing with DreamTrip travel services is that it deals with all customer queries and wishes to fulfil their expectations. We are liaising with various travel partners including airlines, hotels, to manage online travel bookings and schedules, often one year in advance. We can handle every aspect of your trip from booking airline tickets to lodging, ground transportation, sight-seeing and more. We provide clients with a list of important spots, such as amusement parks, museums, nature preserves, and historical locations. People can explore a wide range of destinations and hotels with our travel services online, offering travellers the ability to select and book a wide selection of hotel accommodation, flights and tourist attractions in a swift manner. As clients have become......

Words: 350 - Pages: 2

Buy Low Sell High

...Coffee: “Buy Low and Sell High” Katrina Joy S. Leoncio California InterContinental University Abstract As simple and delightful as it may sound, buy low and sell high has it’s own advantages and disadvantages. It may be beneficial to one but can cause damage to another. We have to take into consideration that to have a long, lasting and healthy economic condition, all parties involve in one process or cycle will benefit and provide for each other. Buy low? How low, is low? What would be the effect of purchasing low items to those who produce it? Sell high? How high? Can the consumer bear it? Coffee: “Buy Low and Sell High” It is common to think that when price of a certain product drops, there will be a domino effect of conveniences and savings. As a consumer, seller of coffee products, or coffee farmer, can they sense this favorable situation? What causes the price to decrease? Who then will really benefit if the price of coffee beans drops? Let us consider first the game players in our commodity network that is vital and important to each other. Producers or our coffee farmers first invest their time, money and effort to produce coffee beans which later on sold to restaurant owners and retailers. Consumers then purchase them for consumption. Each one is important for each survival and maintaining the balance for continuance is a must. The increase in supply or overproduction of coffee beans creates an excess supply causes equilibrium price to fall,......

Words: 657 - Pages: 3

Google Sells Motorola to Lenovo

...Google’s Decision to sell Motorola mobility to Lenovo In the mid of 2012, precisely on August, the technology giants, Google has bought a Motorola Mobility LLC, an American telecommunication corporation for $12.5 billion. After one and a half year, Motorola Mobility LLC, which owned by Google has been sold again to Lenovo, which a Chinese company whom an expert in a computer manufacturing for only $2.91 billion. Most of people said that Google’s decision to sell Motorola Mobility is a fool. Google has several reasons why they sell Motorola Mobility to Lenovo. The first reason is Google only bought Motorola Mobility for its patents, not for manufacturing. Because, Motorola had a massive patent library that can be used defensively against Apple's patent attacks on Android licensees which makes the Android or Google’s customer worried. The second reason is Google can become a neutral company as an operating system broker for many vendors and make the money circulate faster than when with Motorola. Because, once Google bought Motorola, many big companies like Samsung and LG start to create their new operating system for mobile like Samsung’s Tizen. From these two reasons, Google’s decision to sell Motorola Mobility to Lenovo is a wise decision and profitable because when Google bought Motorola for $12.5 billion, the company has $3 billion in cash. And then, Google sells the home division and handset division for $2.5 billion and $3 billion, and spent around $2.5-3.5......

Words: 319 - Pages: 2

Sell Speech

...someone who has used the glossing polish. Now, I want you to see yourself ending the war with your own frizzy, unmanaged hair. Imagine being able to throw away all your old hair products and quit working yourself to death to create this type of style. Now that I have convinced you that you need this product, I will tell you where you can get it. As I mentioned earlier, Proclaim Glossing Polish is one of the most affordable, quality hair products o the market today. It is mainly sold at Sally Beauty Supply stores, and at some salons. Any hairstylist can order it in a matter of a day or two if they don’t carry it. The cost is much cheaper than many of its competitors. A 2oz. bottle is $2.49, while a 6oz. bottle is $5.49. This is a product that sells itself. Once you use it, you are hooked....

Words: 550 - Pages: 3

Why Resellers Don't Sell

...Why Resellers Don’t Sell MARCH, 2006 Why Resellers Don’t Sell Introduction Properly structured and supported, indirect channel are often the fastest, most cost-effective way for a company to scale its business overseas. But, the fact is – most resellers don’t sell. And the reason they don’t sell has much more to do with you than your technology, the marketplace or the reseller’s business. The prospects of partnering with international resellers and gaining access to new markets is an exciting one for any company. It can be quite gratifying to have someone from another country share your vision and be willing to make the commitments and investments needed to help expand your business in areas where you don’t have the time and/or resources to establish a direct presence. The motivations behind a reseller’s interest in your technology will vary. But, regardless of their motivation, once you have the contracts signed, they are supposed to get to work marketing and selling your technology and you can wait for the international orders to come in. And you wait … three months, six months, twelve months. Nothing. So what happened? Why didn’t all of those partners go out there and sell? Signing contracts with resellers is easy – getting them to actually sell and support your product is more of a challenge. There are many dynamics at play in building a successful channel – the needs of the channel partner, the needs of the end user, and last, and perhaps least, the......

Words: 2373 - Pages: 10

Should Unilever Sell Flora

...Shoud Unilever sell its underperforming Flora margarines business and buy more personal care companies? Jiayin Lyu, University College Dublin Executive Summary Flora is a famous brand of margarine. Sold in most places over the world. It is produced by Unilever and sold in other parts of the world under the brand name of Becel. However, people start to doubt about the safety of margarine. And in this essay, it will be analyzed that why Unilever should sell the Flora margarines business but purchase personal care brands especially high-end personal care companies. Health The initial problem of Flora margarines was called health crisis. Initially, Unilever claimed that Flora is absolutely healthy. Even its slogan said “Flora love your heart”. However, is that really means Flora, which is man made butter good for people’s health? Expert hold different opinion. In Dr. John Briffa’s essay The facts about why margarine is worse for us than butter. Margarine is made from chemically processed vegetables oils which have generally been bleached, coloured, deodorised and flavoured to make them ‘edible’. That means it is not a very proper food for people have it in daily life. The recent Food and Chemical Toxicology study seems to be nothing more than the usual pro-margarine propaganda. (John, 2006) So the advice of John is do not eat any Flora Margarine. Initially, even though the Food and Chemical Toxicology study found margarine had lower cholesterol levels. But that does......

Words: 1776 - Pages: 8

Sex Sells

...Sex Sells Sex work is a broad topic, which encompasses careers such as stripping, erotic massage therapy, pornography, and prostitution. Prostitution is the oldest known profession. In the modern world, it is a source of controversy regarding the debate about the ethics of prostitution. The controversy is revealed through different realms that exhibit different opinions on the ethics of prostitution. Is prostitution ethical from governmental or religious standpoints? How does each approach deal with prostitutes? How do these approaches affect one another? In this paper I will explain both the political approaches of three American states, and religious approaches of Christians and Buddhists on their ethical opinions regarding prostitution. I will argue in defence of the utilitarian approach. The idea of selling sexual favors for money is cause for much debate globally. Separations in ethical ideas of prostitution can partially be attributed to different religious ethics. Two religions that have contrasting beliefs in many cases are Buddhism and Christianity, and this differentiation is clear regarding the topic of prostitution. Buddhist ethics are driven by the avoidance of harm to oneself and to others: Essentially, according to Buddhist teachings, the ethical and moral principles are governed by examining whether a certain action, whether connected to body or speech is likely to be harmful to one's self or to others and thereby avoiding any actions which are...

Words: 3130 - Pages: 13

Sell It Products

...Case 08-5 Sell-it Products, Inc. Sell-it Products Inc.’s (SPI) business is the manufacturing, marketing and distribution of consumer products. SPI sells all its products through grocery stores, drug stores and mass merchandisers in the United States (USA), Canada, Mexico, Asia, and Europe. SPI has a dedicated sales force with individuals assigned by geographic area. Each salesperson is responsible for representing and selling all of SPI’s products. SPI is organized into three divisions that include the following products: 1. Beauty Care — cosmetics and shampoo. 2. Family Care — paper towels and diapers. 3. Drinks and Snacks — Blasto Energy Drink, Jazzy Juice and fruit and granola snacks — each of these products contain no added sugar or preservatives in order to appeal to the diet/health conscious consumer. The production, distribution and sale of each of SPI’s products is subject to the Federal Food, Drug and Cosmetic Act in the USA and other federal, local and state laws in the regions in which SPI conducts business. Although SPI’s competition in the cosmetics, shampoo, paper towels, diapers, juice, and snacks markets has remained fairly constant over the past few years and is expected to remain fairly constant in the foreseeable future, SPI expects to face increased competition in the energy drink marketplace due to the introduction of new energy drinks by two of SPI’s competitors in 2006. Managers responsible for each product line (Product Managers)......

Words: 1766 - Pages: 8

Does Sex Sell?

...Ashley Chong Derek Gladwin Essay #2 2/7/2015 Does sex sell? It is quite common nowadays for a young woman to flip through a consumer magazine or turn on the television and find provocative images of beautiful women, and men, in revealing outfits selling a wide range of branded goods. Sexual imagery, varying from modest to the obscene, is used throughout much of the commercial advertising in today’s social media. According to Branding Strategy Insider, “Sexual information does grab attention. Sex evokes a hardwired emotional response that is linked to species survival” (Daye). In the advertising world, employing sexual imagery is an effective means to draw attention to a product. However, the marketing industry must be wary of images that traditionalize or stereotype male-female gender roles. The above advertisement is a good example of an advertisement that uses sexual imagery to draw attention to a product. The above image shows two women holding two different food bars. Both women are of similar height, ethnicity and hair color. The differences between the women are that the woman on the left is a plus-size woman holding a sugary candy bar whereas the woman on the right is a lean woman holding a Detour protein bar. The text at the top of the advertisement states, “There’s Candy Bars...Then There’s PROTEIN Candy Bars.” (Cape). The advertisers of the referenced image use a, “if you eat this product, then you get this result” sort-of comparison when......

Words: 1295 - Pages: 6

How to Sell Yourself

...How to Sell Yourself Effectively! “Sorry Mr. Ali we can’t fit you in the position at the time, best of luck”, said Mr. Zaidi the owner of People Advertising. This was not the first time Ali was listening to such words. Ali was a fresh graduate and searching for the job since his graduation two months ago. After this interview he met his father’s friend Mr. Abid who was in an executive position in an upright organization. His uncle advised him to present like a product is presented to the customer so that he can ‘sell’ himself effectively. Self selling or self promotion is the art of building rapport and connections with the right people and listening to the needs and wants o your potential customers, presenting yourself as right solution to their specific problems. But this art of ‘Self Selling’ is not that easy. You must overexert on it, you will be a master of this art if not you miss out the credit and visibility you deserve. To sell yourself effectively you need to sell yourself in a way that nobody can. Here are some tips that can be used to sell yourself and getting what you want i.e. a job, a promotion or just attention of a people in a cocktail party. 1) Share Information about Yourself: Always offer more and more information about you, you accomplishments and your skills this will increase your visibility and credibility. 2) Always be yourself: Being and comfortable is key in process of self selling, so always be confident and stay cool. To do this: ...

Words: 514 - Pages: 3

Objectification of Women vs Sex Sells

...Objectification of women Vs. "Sex Sells": Where is the Line drawn Why is it that we have become impervious to the objectification of women today? Why do a large group of men and women allow and condone this type of behavior? A perfect example of this is my friend Chad. He is your stereotypical play-boy. In his mind he is God's gift to women. One day we were at the bar. He was doing his usually "surveillance" as he called it. Looking around trying to find out which girl would be most likely to go home with him just by their physical appearance. I thought of it more as his predatorily stalking like a hyena looking for a wounded calf in a herd of buffalo. (No objectification meant) His eyes fixated on a women in her mid twenties with red hair and a super model body. It wasn't an hour later that he left the bar with her, leaving me in the company of a sweating Heineken and a $53 tab. Two days later we met up and lounged on his porch in the late afternoon enjoying the cool weather. He began to brag about the red haired woman he took home. He nicknamed her "Lips" for reasons I prefer not to get into but spoke of her actions during their little sexual escapade. He spoke in graphic detail about things I just didn't care to hear. After a few minutes of this assault Chad asked me what I had done after he left. I don't know if it was anger that compelled me but something motivated me to do something I have avoided doing in a long time. I began to speak of an explicit......

Words: 2040 - Pages: 9

ромик рамазян 2016 Mp3 | Milkman | Anna Burns | Harry Potter