Retgr Afdg

In: English and Literature

Submitted By master2004
Words 909
Pages 4
(Sam Ashe-Edmunds and Media 2013). On the other hand, marketing strategy of any company focuses on selling products. In other wrds, marketing strategy compromise of producing high margine profit product, targting ceratin customers demograpghic, pricing services on two things: profiblity and company requirments, presenting products trough promonotional channels without dmaging the brand (Sam Ashe-Edmunds and Media 2013). All that has been applied successfully in Ryainair situation.
Ryanair’s main target is to prsent itselfe as the cheapest low cost airlien operator in Eurpe. That has been achived through successful mrketing strategy of contnious enhancing its offers and enlarging its promotions of cheap services (Ryanair 2013). Ryanair ‘s objective is to increase the quantity of customers using its services while focusing on mintining low cost operations and improving itsefficincies (Ryanair 2013). Ryanair has around 26 bases in Eroupe, the favorite destenation for passengers from the uk and vice versa. In additon to that , Ryanair is using unified fleet of boieng 737-400s , which means the company does not have totrain maintance crews on maintianing new areoplanes. What is more, thse areoplanes can easily fly to the USA without any refulling problems. All these strong points has made marketing rayainrair services is esy task. The company can cover all lesiure destinations t no extra cost. At the same time, the company can offer cheap flights to the USA , s part of the new open skies- pact. The 262 planes the comapy owns can provide a lot of sechulde flights to ny destination . that could become really hany if we know that the company is starting to merchindise its products through online booking.
How can Ryanair can develop its markrting strrtegy the focus of any marketing strategy development should focus on enlarging the number of passengers using its…...

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