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Las 5 Fuerzas de Porter
Por: Rocío Herrera Ma. Belén Baquero

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Cinco Fuerzas de Mercado Barreras de Entrada de Productos Sustitutos ¿Cuándo se utiliza el análisis de las 5 fuerzas de Porter?


En 1980 por Michael E. Porter en su libro Competitive Strategy: Techniques for Analyzing Industries and Competitors. El punto de vista de Porter es que existen cinco fuerzas que determinan las consecuencias de rentabilidad a largo plazo de un mercado o de algún segmento de éste. Se basa en la idea de que la empresa debe evaluar sus objetivos y recursos frente a cinco fuerzas que rigen la competencia industrial



Las 5 fuerzas
1.Amenaza de Los nuevos competidores

3.- poder de Negociación De los proveedores

2.- Rivalidad entre competidores

4.- poder de Negociación De los clientes

5.- Amenaza de Servicios y Productos Sustitutivos

1.- Amenaza nuevos competidores

El mercado o el segmento no son atractivos dependiendo de si las barreras de entrada son fáciles o no de franquear por nuevos participantes, que puedan llegar con nuevos recursos y capacidades para apoderarse de una porción del mercado.

2.- La rivalidad entre los competidores.

Para una corporación será más difícil competir en un mercado o en uno de sus segmentos donde los competidores estén muy bien posicionados, sean muy numerosos y los costos fijos sean altos, pues constantemente estará enfrentada a guerras de precios, campañas publicitarias agresivas, promociones y entrada de nuevos productos.

3.- Poder de negociación de los proveedores.

Un mercado o segmento del mercado no será atractivo cuando los proveedores estén muy bien organizados gremialmente, tengan fuertes recursos y puedan imponer sus condiciones de precio y tamaño del pedido. La situación será aún más complicada si los insumos que suministran son claves para nosotros,…...

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