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Patagonia

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1) Evaluate Patagonia’s Workbook Process. Would you recommend to Patagonia’s management that they continue the process? Why or why not? To begin, the Workbook Process has a few great strengths one being that it creates a better understanding and communication of Patagonia’s mission and goals to their employees. The company has been growing rapidly in the past decade and, as a result, the employees receive less information from the officers than they previously did. Since it would be impractical for the officers to meet with all of the employees every month, the Workbook Process allows the employees to have a strong voice in the company. This works into the next strength of providing employees with the desired company knowledge and ability to become involved in the company’s direction. Patagonia faced a crisis in 1991 and as a result several employees felt that they were not aware of what was going on at the company. The Workbook Process allows the employees to have access to the information and offer suggestions so that they do not have another crisis. If employees do not understand the information, Patagonia has also offered to help train individuals on how to read and interpret the information. This works well with Patagonia’s philosophy of respecting their employees and increasing their knowledge. A final strength of the Workbook Process is that it was initially well received by employees. It is stated that two-thirds of the managers actively participate in the Workbook Process with the other third either not participating or simply walking through it. The testimonials of the employees provide evidence that the information is evaluated and found useful by some. The Workbook Process solves some of the complaints that the company received thus increasing employee satisfaction. However, there are weaknesses of the Workbook Process…...

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