Overview of the Organization Starbucks

In: Business and Management

Submitted By Tamielis841
Words 475
Pages 2
Overview of the organization & Description of services:
Starbucks New Designer Jeans Strategy and Positioning
Starbucks Coffee Company is a global coffee company, and coffeehouse chain headquartered in Washington, the United States and the company has generated consolidated revenues of $14.9 billion during 2013 with more than 200,000 partners, referred to as employees (Starbucks Annual Report, 2013).
Their story began in 1971. Back then they were a roaster and retailer of whole bean and ground coffee, tea and spices with a single store in Seattle’s Pike Place Market. (Starbucks, 2014). Nowadays, they have over 19,000 retail stores in over 60 countries around the world.
Starbuck’s mission is to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time (Starbucks, 2014).
This group made an impact on the way people looks at coffee and also feels about it. Bringing a numerous high standard quality of service and products. Starbucks makes sure they must serve the best coffee possible. However, now they are interested in using this same impact they have had in people, to bring something different.
After evaluating our earnings and determine that our income is great, but would like to raise it even more, came up the idea of creating a new and innovating designer line of jeans. In the beginning, we thought this might not work; however, we see how people use shirts from different companies, and why not creating designer jeans? We thought “Starbutts” could be a great name for it.
It is hard to enter to the clothing industry since it is not our specialty. However, we need to find a way to help target a younger audience from pre-teens to pre-adults. It is not new that older people love coffee, but we need to catch the adolescents’ attention. Why not doing it through fashionable jeans and clothe? T-shirts is nothing innovating,…...

Similar Documents

Starbucks

...Overview of the Organization             Starbucks Coffee Company was founded in 1971, opening its first location in Seattle’s Pike Place Market.  It was named after the first mate in ’s Moby Dick, is the world’s leading retailer, roaster and brand of specialty coffee with coffeehouses in North America, Europe, Middle East, Latin America and the Pacific Rim.  Worldwide, approximately 35 million customers visit a Starbucks coffeehouse each week.  Starbucks is all about purchases and roasts high-quality whole bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment – primarily through its company-operated retail stores.  In addition to sales through their company-operated retail stores, Starbucks sells whole bean coffees through a specialty sales group and supermarkets.  Furthermore, Starbucks produces and sells bottled Frappuccino coffee drink and a line of premium ice creams through its joint venture partnerships and offers a line of innovative premium teas produced by its wholly owned subsidiary, Tazo Tea Company.  The Company’s objective is to establish Starbucks as the most recognized and respected brand in the world.              In realizing and achieving this goal, the Company plans to continue to rapidly expand its retail operations, grow its specialty sales and other operations, and selectively pursue opportunities to leverage the Starbucks brand......

Words: 1947 - Pages: 8

Overview of Organization

...Behavior Project Proposal Overview of Organization My final project paper will focus on the company SuperMedia LLC, (SuperMedia) which is a publically traded company headquartered in the Dallas/Fort Worth area. According to its corporate website, "SuperMedia serves as the advertising agency for small to medium sized businesses with a variety of advertising solutions". The solutions fall into three categories which include online advertising, direct mail and the yellow pages. With advertising solutions becoming more digitized and cost effective, SuperMedia (formally Idearc Media) found itself in a position where it had to quickly adapt to the new ways in which business were advertising. Unfortunately, this meant the company had to cut corners in the process without much due diligence and eventually lead to creating a sales environment that resulted in a reduction in sales and a high turnover of personnel in the sales department. As a sales representative within the company I have seen how sales managers within the department have taken a "win at all cost" attitude when dealing with members on their sales team. I have seen the practices of how deals were passed on to some members of the team who were already close to achieving sales quotas while others suffered - eventually losing their jobs - because they had not met their monthly quotas enough to stay with the company. Preliminary Problem Statement SuperMedia was late (and still struggles to make the......

Words: 310 - Pages: 2

Starbucks Overview

...Starbucks Closes Store Starbucks Corporation   is an international coffee and coffeehouse chain based in Seattle, Washington, USA. Starbucks is the largest coffeehouse company in the world, with 15,012 stores in 44 countries. According to Bloggingstock.com “Starbucks Corporation recorded revenues of $2.6 billion in the third fiscal quarter of 2008, ending June 29th.”   The coffee giant recorded a loss of $6.7 million, or about a penny a share, due to charges related to store closings.   The higher the concentration of expensive, nautically themed, Italian-branded Frappuccino joints in a country's financial capital, the more likely the country is to have suffered catastrophic financial losses.   Starbucks strategically located many of its outlets on the ground floors of big investment banks.   Starbucks operated on a "build it and they will come" philosophy.   If the waiting time at one Starbucks was over a certain number of minutes, Starbucks reasoned that an opposite corner could sustain a new outlet.   A slowing economy and rising dairy prices had contributed to Starbucks' Starbucks is opening a minimum of six stores a day somewhere around the world. The company has mastered the build-out process of opening new stores fast and inexpensively.   According to Brand autopsy “One of the reasons Starbucks has excelled from a profitability perspective is because they build-out stores using a “Kit of Parts.”   Store expansion process by designing a......

Words: 455 - Pages: 2

Starbucks Organization Behavior

...Or Starbucks MGMT 591: Leadership and Organizational Behavior Kevin Smith September 25, 2013 The organization that I have chosen to discuss in my course project and will be talked about in the final is Starbucks coffee. Starbucks is a coffee company that has been around since 1971. They are known for their roasted coffee, pastries, and teas. They were formed in Seattle, Washington by 3 men by the name of Gorden Bowker, Jerry Balwin, and Zac Siegl. They have over 15,000 stores in 50 countries. They serve about 35 million customers a week within all the stores that are open. They contrite on the 3 organizational behaviors of culture, communication, and structure. They believe that these 3 make them the way that they are today. They even have to do things that they don’t want to do at times but they believe if they don’t do what is needed to make them. Starbuck’s also believes if they don’t focus on success they will not give their all that they should for their customers. They believe that they should never let a customer down. If they do they know that they could have consequence that they would and will have to deal with. With the 3 different organizational behaviors they look at each one and do an analyst on them on a regular basis. With culture they look at the decisions that they have to measure the appropriateness for the company. Along with developing satisfied customers all the time. Recognize that they profitable is essential to the future for them to......

Words: 1879 - Pages: 8

Overview of Organization

...The organization I chose to study is the Customization Services (CS) group of my employer, Oracle Inc. Oracle Inc. is one of the world's largest providers of business outsourcing solutions. Leveraging more than 55 years of experience, Oracle offers the widest range of HR, payroll, tax and benefits administration solutions from a single source. Oracle's easy-to-use solutions for employers provide superior value to companies of all types and sizes. Oracle is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine and recreational vehicle dealers throughout the world. The CS group is responsible for all custom programming for Oracle’s hosted HRizon, Enterprise HR and PCPW clients throughout all phases of client’ business relationship with Oracle (i.e., Implementation, Post Go-Live and Upgrading & Patching). The CS group works closely with Hosting Services, National Service Centers and other Oracle teams to fulfill client’ custom programming business needs. 1 Today, Oracle employs more than 42,000 associates globally providing business solutions for more than 570,000 companies of all sizes – small, mid-market and enterprise. Oracle is one of the world's largest providers of business outsourcing solutions, with operations in many countries. The key to the company’s growth and stability is solid strategy. By focusing on top-notch customer service, financial reliability, and a low-margin, high-volume model, Oracle has been able to stay true to......

Words: 300 - Pages: 2

Organization Overview or Profile of the

...Organization Overview or Profile of the Organization Beximco Pharmaceutical Ltd. is a leading edge pharmaceutical company based in Dhaka, Bangladesh and is a member of the Beximco Group. The history of pharmaceutical business of the company dates back to the early 70s, when it started to import market and distribute medicines from world renowned companies like Upjohn Inc. of USA and Bayer AG of Germany. Since the very beginning, the company was highly successful in generating increased demand for its products which eventually justified local production. It completed its registration in 1976 and started its operation in 1980 by manufacturing and marketing licensee products of Bayer AG of Germany and Upjohn Inc. of USA. After its initial years of struggle it broke ground with the launching of its own products in 1983. In 1985 BPL was listed in Dhaka Stock Exchange (DSE) as a Public Limited Company. The journey continued and barrier after barrier were crossed, challenges were faced and overcome to transform BPL into what it is at present. Now it has grown to become nation's one of the leading pharmaceutical companies, supplying more than 10% of the country's total medicine need. In the process, it was enlisted in Chittagong and London Stock Exchange. Today Beximco manufactures and markets its own `branded generics' for almost all diseases from AIDS to cancer, from infection to asthma, from hypertension to diabetes for both national and international markets ( Beximco......

Words: 4414 - Pages: 18

Analyzation of Supply Chain Management Organization Study: Starbucks

...Introduction Starbucks started in 1971 as a single store in Seattle’s historic Pike Place Market. It offered fresh-roasted whole bean coffees in the store. There is a group of coffee lovers which shared a passion for quality coffee and exotic teas included English teacher Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Bowker, they put investment and finally opened a store called “Starbucks Coffee, Tea, and Spice” in Seattle, WA. In 1981, Howard Schultz (Starbucks chairman, president and chief executive officer) noticed that a little company in Seattle, WA, was placing orders of a certain coffeemaker, in larger volumes than the big US store Macy’s; he decided to pay them a visit to see what was going on. Gordon Bowker, the magic, mystery, and romance man, must have shared his passion for quality coffee and tea with Howard Schultz at this time, because he got hooked right away. This Starbucks store that Schultz visited was more than just a regular coffee shop; it had a soul, a passion and authenticity. People there were educated to quality coffee, and they in turn were educating their customers. Right after trying cup of Sumatra (one type of coffee), Howard was drawn into Starbucks and the seeds of the Starbucks Corporation were planted there: deep knowledge of the product and service, trust and credibility. Schultz understood that something is needed by Starbucks which is creating an atmosphere and bonding with customers around a cup of coffee. In 1980's,...

Words: 8506 - Pages: 35

Strategic Organization of Starbucks

...Strategic Organization of Starbucks Founded in Seattle Washington’s Pike Place Market in 1971, Starbucks has positioned itself to be the long contending leader of coffee. In fact, their very mission is to “inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” At first blush, it would seem as though Starbucks is taking a congenial approach towards being a brand that one can count on. To the contrary, congeniality did not make Starbucks the juggernaut of a company, coffee or otherwise, that they are today. Starbucks domination of the market is a direct result of their prowess to provide a great product all the while capitalizing on a product many Americans depend on daily. In fact, according to a competitor “Coffee is the second most consumed beverage on the planet after water. It’s the second most traded commodity after oil. People at work and home drink coffee all day, every day in almost every country around the world”. To that end, it is no wonder why Starbucks aggressively markets its product. Starbucks has single-handedly revolutionized the way in which America, and the world over, consumes, buys, and even orders its coffee. Upon closer review, one will notice that each and every decision Starbucks makes is a calculated effort to garner more and more of the market share. First we will examine Starbuck’s marketing strategy. Starbucks has forgone the conventional style of marketing. Instead it has relied on word of mouth its quality......

Words: 800 - Pages: 4

Starbucks

...Globalization and Starbucks Globalization has impacted almost every organization currently in operation. Even when organizations choose to limit their activities and operations to a specific geographical region, globalization becomes part of operations as new technologies bring international attention and customers to the company. In the end, few organizations are able to escape the impact of globalization. Given the importance of globalization on the organization, there is a clear impetus to consider how this reality will impact business operations in both the short and the long-term. Using this as a basis for investigation, this research considers the impact the globalization is having on the Starbucks organization. Through a careful consideration of how globalization has impacted this organization, it will be possible to provide salient policy recommendations for change that will improve operations in the organization. Starbucks-An Overview In order to begin this investigation, it is first helpful to consider a review of the Starbucks organization and critical issues currently impacting its development. Reviewing this history of this organization, Lyons (2005) reports that Starbucks originated in Seattle, Washington as a premium coffee retailer. In an effort to foster the success of the organization, leaders chose an aggressive business model that would allow them to permeate and saturate local markets. The business model used by the organization was novel,......

Words: 1248 - Pages: 5

Eco 365 Week 2 Lt Organization Industry Overview

...This archive file includes ECO 365 Week 2 Learning Team Organization Industry Overview Introduction For many years, people across the United States has sought out ways in which to make money, and at the same time, provide for people a place where they can go and buy the necessities they need. Entrepreneurs from across theUnited Stateshad ideas that seemed logical, but in actuality were not. Stores, business, and companies have been built, only to last for a short time. Not every store or business built has been successful. Business - General Business Individual SDLC Value Paper Write a 700- to 1,050-word paper that explains the components of a formal SDLC process.  ·  Includea discussion of the basic elements of the SDLC.  ·  Identify types of employees involved in the SDLC process and their roles (project manager, system analyst, developer). Include a minimum of 2 references relevant to the assignment, in addition to the textbook. Format your paperconsistent withAPA guidelines. Individual Work-Related Project Analysis, Part I Writea 1,400- to 2,100-word paper that analyzes a work-related project using systems analysis for a selected business system at the departmental or divisional level from your workplace, an organization, or a case study (which doesn’t have to be a health care facility). ·  Includea discussion of the information-gathering techniques and design methods......

Words: 354 - Pages: 2

Mgt 490 Week 1 Assignment Part 1 Overview of Organization Problem

...This paperwork PHL 323 Week 4 System of Inquiry Paper includes overview of the following parts: Introduction Banner Health System References General Questions - General General Questions The purpose of this assignment is to assist you in refining problem-solving capabilities that organizations already possess for use in business ethics applications. This paper uses a structured, objective format sometimes called a system of inquiry. This assignment is a systematic formalized inquiry into or examination of the code of ethics of an organization and its effects to achieve a specific level of ethical behavior in employees, management, and executives. Each business should have a framework for ensuring ethical behavior. The structure, format, and scope of codes vary depending on the company’s business. An oil company's code, for example, would probably have different criteria and emphases than a healthcare provider's code of ethics. Sometimes, codes of ethics are called by other names, such as an employee code of conduct. A code of ethics, though, should be differentiated from standard good operating practices. ·  Evaluation and analysis includes problem solving and behavior in assessing organizational ethics along with decision-making processes. In this case, you are evaluating your own company’s code of ethics, or that of another company if your employer does not have a code of ethics. ·  Write a 1,200- to 1,400 -word paper, one not using......

Words: 352 - Pages: 2

Overview of Project Management Tools and Concepts in a Hospitality & Tourism Organization

...* Table of Contents 1 Introduction 2 2 The meaning of “project” 2 3 Project stakeholders 4 4 Meaning of project management 5 5 Factors influence on project 5 6 Project management theory 6 7 Project Management Tools and Technique 7 7.1 Cost benefit analysis (CBA) 7 7.2 Gantt chart 8 7.3 Work breakdown structure (WBS) 9 8 Project management software (PMS) 10 9 TQM 11 10 Critical Path Method (CPM) 11 11 Management by Objectives 11 12 Conclusion 12 13 References 12 14 Bibliography 13 Appendix A : Nine Project Management Areas 14 Appendix B : Project lifecycle 17 Appendix C :Common project Management tools and Techniques 19 OVERVIEW OF PROJECT MANAGEMENT TOOLS AND CONCEPTS IN A HOSPITALITY & TOURISM ORGANIZATION Introduction Project management (PM) facilitates to a structured approach to managing projects for project managers. PM reduces risk and provides assurance by providing tools at the same time environment to plan, observe, track, and deal with schedules, quality as well as resource.PM can be applied into both soft and hard projects such as personnel projects, IT, construction, finance, sports, and event planning, HR etc. Project management gives advantages like; a. Better control of financial, physical, and human resources b. Improved customer relations c. Shorter development times d. Lower costs e. Higher quality and increased reliability f. Higher profit......

Words: 3872 - Pages: 16

Organization Development Implemented in Starbucks

...OD Implemented in Starbucks 1 ORGANIZATION DEVELOPMENT IMPLEMENTED IN STARBUCKS INDIRAN MBS141104 LEE YEW HOONG MBS141102 CHONG KUEN SOON MBS1133 CHIA WI PEAW MBS141106 MOHD FAIZAL MBS141114 SEM I 2015/2016 UBSE1123 – Session 01 International Business School, UTM Lecturer Name: Dr Harcharanjit Singh Submission Date: 05th Dec 2015 OD Implemented in Starbucks 2 Table of Contents 1.0 Introduction ............................................................................................................................... 3 1.1 Problem Statement ............................................................................................................... 3 1.2 Challenges ............................................................................................................................ 4 1.3 Opportunities ........................................................................................................................ 5 2.0 Industry Background ................................................................................................................. 5 2.1 Relevant to Issue .................................................................................................................. 6 3.0 Organization Background ......................................................................................................... 7 3.1 Historical Background .............................................................................

Words: 5390 - Pages: 22

Starbuck

...Potential solutions………………….…………………….…… .. 3 * Critique Starbucks overall corporate Strategy ..…… 4 * Starbucks improve profitability in Bangladesh………4 * Recommendation and conclusion……………………………………….…………………… 5 * Reference…………………………………………..……………….. 5 Abstract Global market is immensely accumulative now a days, with the vigorous effects of globalization which effecting firms of all breeds to expand the business across the borders. This report is generally bases on the answers to the provided case study of Starbucks growth story and its international expansion plans. Starbucks being the producers of one of finest coffee and premium drink beverages manages its major markets within USA and abroad. The report will accumulate Starbucks potential strategic options with substantial vision of the management to expand business internationally while understanding the escalating aspects of ethical and cultural values which Starbucks owns as an influential organization. Introduction This report is ultimately based on critical analysis and evaluation of the case study provided for one the leading coffee and Beverages Company. With the expanding international business and continued globalization policy of Starbucks, this report will help to comprehend the various International market strategies and options, ethical and cultural values and anticipated problems with the ongoing international expansions of Starbucks Company Identify the controllable and......

Words: 999 - Pages: 4

Starbucks and Conservation International Managing Organizations Outine

...Case: Starbucks and Conservation International Discuss the factors that make the Starbucks and Conservation International alliance work. - Framework o Value gained from Partnering: Trading relationship with Starbucks overall ▪ What does CI give? (coffee production and expertise) ▪ What does Starbucks give? (demand for coffee beans) ▪ What is the purpose of the alliance? ( Joint goal: Leadership initiative for all other coffee guys? o Key Drivers of Partnership Success ▪ Environment? (How well have SBUX & CI planned for potential changes in competitive, political, social, economic, and technological environment?) • Controllable/uncontrollable factors? • Predictable/unpredictable factors? • Scenario planning? • Exit strategy/plan? ( signing short term contracts, not long time commitments ▪ Strategy? (Is there a strategic fit and a flexibility partnering arrangement in case of strategic change?) • Partner’s motivation? ( similar mission statements, mutual goals o Not competitive, cooperative to maximize joint gains through trading o (Changing motivation? Emergence of Fair Trade as an alternative) • Comparable levels of commitment? ( Amount of money invested? ▪ Structure? ( Are incentives aligned and is the organizational structure appropriate?) • Very well-defined partnerships ▪ Behavior? ( Is there a cultural fit? How are processes managed and how is effectiveness tracked? (......

Words: 395 - Pages: 2

education is important - 277 Words | Gorgeous | Adult Magazines