Openideo Case

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Business Development and Innovation
OpenIDEO Case

1) What are the respective strengths and weaknesses of IDEO and OpenIDEO ?

IDEO :
Strengths: The major strength of IDEO is its very innovative nature: the culture of the firm is to always think about how to build the future through creation and experimentation. The services they offer go beyond just product innovation: they create whole new innovative strategies closely with their clients. Moreover, they are able to develop those strategies thanks to their human resources that are a key element for IDEO. They attract skilled, creative and motivated employees so it enables them come up with the best innovative solutions. Combined with their collaborative way of work and deep brainstorming sessions, IDEO is able to offer original and efficient services. Finally, one of the firm’s strength is to emphasize on the use of prototypes that is a powerful way of trying something and see how people would react to it. IDEO’s three R’s (“rough, rapid and right”) enable them to better achieve their designing and innovation strategies.
Weaknesses: The main weakness of IDEO would be that they lack expertise on a certain field. Indeed, they choose to have a more general approach to problem solving that is not to focus on a particular domain but apply their concepts to any sector. They offer design-consulting services in many areas such as education, energy, financial services, health, food etc. so it can be a weakness to be over-diversified and some companies could be far beyond their core competencies.

OpenIDEO:
First of all, Open Ideo appeared to be rather popular: even before its official launch, the team gathered almost 28,000 members of over 175 countries. As the project developed itself, it gained a strong community base, which, regarding the fact that the platform works by collaborative participation, is a…...

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