Nokia Weakness

In: Business and Management

Submitted By Inkoma
Words 1109
Pages 5
Weakness—Nokia in UK
1 Burning cash
( Nokia: Three Big Problems, 2012)
Nokia’s Net Cash went down 24% in one year. From page 5 of the earnings Release: “Year-on-year, net cash and other liquid assets decreased.
‘The company’s prospects in both phone categories don’t look stellar. And bad things happen to cash when the market loses confidence in a company’s future: vendors want to be paid more quickly, customers become more hesitant, all precipitating a crisis’( Nokia: Three Big Problems, 2012)
2 System defects
Nokia isn’t fast enough on its software development.
‘Symbian’s architecture is complicated and weird, and its attempts at running a touchscreen horrendously lousy.’ (Nokia’s problem, 2010)
That is true that when all of the same industry chooses to give up the old-fashioned system of Symbian and start running Android, Nokia is still running the Symbian system.When he realized that the system problems have seriously affected its development, Nokia finally choose a replacement system---Windows phone 7, but there is strong objection of Windows Phone 7.

3 Poor design of smart phone (low performance)
Nokia realized that smart phone is becoming trend of mobile industry and started to produce smart phone. However is not very successful because of its low performance of smart phone.
‘If Microsoft is building its own smartphone, Nokia will race RIM to the deadpool’(Wilhelm, A, 2012)
‘It’s fact that Nokia has failed to build hardware that ignited the Windows Phone platform; the mobile project remains mired in single digits. Therefore, the partner that Microsoft backed, with dollars, love, and firmware flexibility that it gave to no one else, has not performed as it likely hoped.
And Nokia itself is hardly crushing it; a quick perusal of its financial statements tells a tough story.’ (Wilhelm, A, 2012)
4 Slow reaction to new market and new competitive…...

Similar Documents

Nokia

...Research report on “COMPARATIVE STUDY OF NOKIA MARKETING” Submitted In Partial Fulfillment of Requirements for the Award of the Degree Of BBA Of Punjab Technical University Under The Guidance Of MR. JAGJIT SINGH Submitted by Bhupinder Narang Roll no.104142461752 B.I.S GROUP OF COLLEGE GAGRA (MOGA) Certificate of supervision This is to certify that Mr. Bhupinder Narang S/o S. Ram Nath Narang Roll No 104142461752 has completed the research project “COMPARATIVE STUDY OF NOKIA MARKETING” under my supervision in partial fulllfilment of BBA degree approved by ACITE of PTU. Signature of supervision Place: SHRUTI BATRA Date: Seal of Dean Declaration I hereby declare that the research project “COMPARATIVE STUDY OF NOKIA MARKETING” titled is my own original work and this report has not been submitted to any university and institute for award of any professional degree/diploma. Date : Place: Signature of candidate Bhupinder Narang Roll No: 104142461752 Table of Contents 1. | Declaration | | 2. | Preface | | 3. | Acknowledgement | | 4. | Introduction to the Organization A brief history of Nokia | Nokia Introduction | SCOPE | PAKISTAN DRIVEN STRATEGY | S.W.O.T | Accessories and Features | | | 5. | Maketing Objectives | | 6. | Organization’s Network: | | 7. | List Of Nokia Products | | 8. | | | 9. | Consumer Buying Behaviour | | ...

Words: 10557 - Pages: 43

Nokia

...issues: Nokia has been one of the best companies who have innovatively grown in the telecommunications industry for a while now but this era has seen to be slowly declining because of how the leader of ‘Nokia’ couldn’t cope up with the ever changing market and demand of consumers leading the shares of Nokia to decline. Nokia’s management wasn’t able to move with the changing of demand and invent new product ideas in the market where their competitors invented and reinvented and overthrew Nokia in just few years. The management didn’t take appropriate feedback from the consumer adjusting to their needs and suggestions. Nokia’s ‘Research and Development’ department is or rather has been inefficient, their jobs were to develop advanced ‘smartphones’ before their competitors. Nokia has been losing market shares and bankrupt due to poor management and a poor R&D team. “Nokia's approach to innovation will require radical changes. This company that achieved so much with its product design skills in the previous decade must develop an entirely new set of innovation skills in order to create, develop, and manage a platform” (Chesbrough, Nokia's real problem: The commodity trap 20122). 2.2 Human Resources Issue: The reason of decline of successful company like Nokia is purely caused by slow, inefficient and deterred people on the “bus”. They have repeatedly been unable to come up with new ideas or be able to enhance their technology in cell phones. The marketing team of Nokia has......

Words: 561 - Pages: 3

Nokia

...Nokia Introduction Nokia is the world leader in mobility. They make a wide range of mobile devices, services and software that enable people to go beyond communications to navigation, music, video and more. Nokia is not only the world leader in mobile phones. They are also the world’s largest camera manufacturer and a leader in digital music. Mobility has the power to help economies grow and societies develop. It is changing the world, in developed and developing countries alike. Their vision is to release this potential by extending mobile access and allowing people to do more on their mobile devices. Nokia is a truly global company, headquartered in Finland. They have sales in more than 150 countries. Nokia has worked in partnership with WWF since 2003 to raise environmental awareness among our employees and on other environmental activities. Nokia joined several other major mobile manufacturers in 2007 to sign a voluntary agreement based on the results of the European Commission’s Integrated Product Policy pilot project on mobile phones. The project focused on finding how the mobile phone industry can reduce the environmental impact of its products throughout their lifecycle. The agreement includes three key commitments: • Produce an index of environmental facts for each mobile product to enable consumers to compare products easily. • Increase consumer communications about unplugging the chargers and safe disposal of phones. • Include a default on-screen......

Words: 2277 - Pages: 10

Nokia

... Executive Summary Nokia’s reign as the world’s biggest seller of mobile telephones is under serious threat from its competitors such Apple and the introduction of new Android based mobile phones. The company fell short in the smartphone era and its position as the number-one phone seller in the global market is under threat. The case study provides a brief analysis of what transpired at Nokia and how the strategy implemented by the management team from the period of the 1990s up to the 2010 led to the company losing its market shares at both ends of the mobile phone industry. During the period of 1991 and 1992 the company lost FM482million ($120 million) on its major business activities. In 1992 a new group chief executive, Jorma Ollila was appointed. Jorma Ollila’s mission was to formulate a strategy that was going to rescue the company from its losses, into a profitable organisation. The report focus on Nokia’s reason to select one area of development out of four, the significance of the introduction of new Android software for Nokia’s chosen strategy and the importance of management teams to strategic choice. In dealing with the first section on the study case , the author analysed the three elements of the strategy context used by the management team and then discussed strategic risks associated with focusing on the single development area out of four. Lynch (2012:421) defines strategy context as being concerned with the circumstances surrounding and influencing......

Words: 4755 - Pages: 20

Nokia

...Struggling Nokia aims high with low-end phone Bargain-basement handset touted as cash spinner in battle to catch upmarket rivals Tuesday, 30 April, 2013, 5:32am * The Nokia 105 has been released in some Asian markets. As Nokia battles to catch Apple and Samsung Electronics in the market for smartphones costing US$500 or more, it's counting on a bare-bones handset that sells for just US$20 to give it an edge. Priced 97 per cent below the latest iPhone, the Nokia 105 features preloaded games, a colour screen, a radio, a speaking clock and a torch. The phone, Nokia's cheapest, has been available for a few weeks in India and Indonesia and will soon start selling in Europe. Even with its bargain-basement price, the 105 is critical to Nokia's entire handset business. Nokia reported on April 18 that it sold about 11 million fewer mobile phones in the first quarter than analysts had projected, with sales of basic phones plunging 21 per cent to 55.8 million units. A failure to revive the low-end business would leave Nokia without an important source of cash as it seeks to develop challengers to the iPhone and Samsung handsets that run Android. Falling sales of simpler phones were "definitely worrisome", said Mika Heikkinen, a fund manager at FIM Asset Management in Helsinki."They have to get this under control." Nokia chief executive Stephen Elop points to the 105 as a signal that the low-end business can recover after a difficult quarter. While demand for the iPhone...

Words: 1813 - Pages: 8

Nokia

...strategy  decisions?   Analysis of marketing strategy choice and implementation for Nokia Lumia in Europe Aarhus School of Business and Social Sciences April 2013   2  of  34   Table of Contents   Abstract.................................................................................................................................4   1.  Introduction....................................................................................................................6   1.1  Problem  statement .............................................................................................................7   1.2  Scope/Delimitations...........................................................................................................8   1.3  Terminology ..........................................................................................................................8   1.4  Methodology..........................................................................................................................9   2.  Nokia’s  Mission  and  Vision ........................................................................................9   3.  Internal  analysis......................................................................................................... 11   3.1  Overview  of  Nokia......

Words: 10481 - Pages: 42

Nokia

...Nokia N8–00 User Guide Issue 1.1 2 Contents Search in your device and on the internet Use your device offline Prolong battery life Personalisation Profiles Change your theme Home screen Organise your applications Telephone Call a phone number Search for a contact Call a contact Make a video call Make a conference call Use speed dial Use your voice to call a contact Make calls over the internet Call the last dialled number Record a phone conversation Turn to silence View your missed calls Call your voice mailbox Divert calls to your voice mailbox or another phone number Prevent making or receiving calls Allow calls only to certain numbers Video sharing Contacts About Contacts Save phone numbers and mail addresses Save a number from a received call or message Contact your most important people quickly Set a ringing tone for a specific contact 31 31 31 33 33 34 34 37 37 37 37 38 38 40 41 41 42 42 43 43 43 44 44 44 45 46 47 47 47 48 48 49 Contents Safety 5 Get started 7 Keys and parts 7 Change the volume of a call, song, or video 9 Lock or unlock the keys and screen 9 Insert or remove the SIM card 10 Insert or remove the memory card 12 Charging 13 Antenna locations 15 Attach the wrist strap 16 Headset 16 Switch the device on or off 16 Nokia account and Nokia's Ovi services 17 Copy contacts or pictures from your old device 17 Device set-up 18 Use the in-device user guide 19 Install Nokia Ovi Suite on your PC Explore Nokia's Ovi internet services Ovi by Nokia About...

Words: 29227 - Pages: 117

Nokia

...BIRKBECK UNIVERSITY OF LONDON Marketing Analysis Nokia Gabriel Fernando Scherer The Marketing Challenge - FFMN012H4 Neil Coade 18/11/2014 BRIEF HISTORY Nokia is a Finnish company with over a hundred years of history. When funded in 1871 the company used to produce a range of different products, such as tires, boots and cables. In 1967 Nokia merged with the Finnish Cable Networks and the Finnish Rubber, becoming a company dedicated to telecommunications, and was the first company to lunch a mobile phone in a car in 1982. After 10 years, in 1994 Nokia concentrated itself in the telecommunications with the GSM technology, launching the 2100 series. The company predicted to sell four hundred thousand phones, but the sales reached twenty millions. Nokia became a world leader for the next 10 years, when in 2004 started to lose market quotes, losing 35% of the world market. It’s in 2007 when Apple lunched its first Iphone that the loss of Nokia leadership was consolidated, since there only drops in the market and profits. In 2011 the process of Nokia being bought by Microsoft started and nowadays Nokia Mobile is part of Microsoft group. NOKIA’S VISION AND MISSION Nokia’s vision has been the same for about 20 years and it is simple: Connecting people. Its vision is to transform the whole world in a small village, making possible a small farmer in Africa to connect with the world as well as facilitating the communication of a big CEO in New York. Their......

Words: 1667 - Pages: 7

Nokia

...History of company Nokia Company was founded in Finland in year 1865 and was a pioneer manufacturer of pulp and paper. Nokia set up a division to develop design and manufacturing capabilities in data processing, industrial automation, and communications systems in 1967 (Nokia, n.d.). By 1987, Nokia introduced their first handheld phone for GSM, the European standard for digital mobile technology (Fundinguniverse, n.d.). Nokia started to focus on mobile phones and network infrastructure. The world’s most popular phone was launched in year 2003 which is Nokia 1100 (Refer to Image 1.1). The total sales are over 250 million units, even more than iPhone and Samsung Galaxy (Allsopp, 2014). Image 1.1 Nokia 1100 Current Company Previously, Nokia smartphone was used the Symbian operating system and performing well in the global market. Since 2010, Android system and Apple’s iOS were getting into the phone market actively. Nokia made an announcement which switched to the Microsoft Window OS in February 2011 (Nokia, n.d.). After switching to Microsoft operating system, Nokia and Microsoft launched the first Windows Phone 7 which called Lumia in 26 October 2011 (Weber, 2011). The company wish to lead the smartphone market, but when compared to the previous 2 years, the sales was another declines. Nokia net income has shown a negative sign in second-quarter of 2011 to fourth-quarter of 2013, only fourth-quarter of 2012 made profit (Refer to Image 1.2). Image1.2 Nokia Net Profit......

Words: 4058 - Pages: 17

Nokia

...Index a) Nokia Corporation 1. Introduction 2. History i) Pre telecommunication Era 1) Industrial conglomerate ii) Telecommunications era 1) Networking equipment 2) First mobile phones 3) Involvement in GSM 3. Acquisitions 4. Logos b) Global Market Captured/Targeted By Nokia Corporation c) Peru i) Quick Facts ii) General Overview iii) Economy iv) Challenges v) Economic Indicators d) Entry Strategy For Nokia Corporation to Enter in Peru i) Political factors ii) Social Factors iii) Economical factors iv) Technological Factors v) Environmental Factors vi) Legal factors Nokia Corporation Introduction Nokia Corporation is a Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo, a city neighboring Finland's capital Helsinki. Nokia is engaged in the manufacturing of mobile devices and in converging Internet and communications industries, with over 123,000 employees in 120 countries, sales in more than 150 countries and global annual revenue of EUR 41 billion and operating profit of €1.2 billion as of 2009. It is the world's largest manufacturer of mobile telephones: its global device market share was about 33% in Q2 2010, down from 35% in Q2 2009 and unchanged from Q1 2010. Nokia's converged device market share was about 41%......

Words: 8281 - Pages: 34

Nokia Swot

...Nokia is a mobile technology manufacturer headquartered in Espoo, Finland with 2010 revenue of $43Billion. A pioneer in manufacturing mobile phones and the GSM technology, Nokia’s profitability has been on the decline in recent years. A reduction of market share in N. America of 35% in March 2008 to 8.1% in April 2010 highlights Nokia’s decline. This led its Board of Directors to replace its CEO with Stephen Elop. Find below a SWOT analysis description and summary document on Nokia. Strengths Nokia has a lot of strengths going in its favor. It is the worldwide leader in mobile phone sales and in 1987 introduced one of the world’s first handheld phones while being a key developer of GSM (Global System for Mobile Communications). GSM is used predominantly as the cellular phone protocol worldwide except in North America which uses CDMA (Code division multiple access). Nokia has an international research capability that creates specific phone models to certain regions. This increases their value of the mobile phones as the customers are given a product that is tailored to their specific needs. Apart from the Mobile Phone segment, Nokia also owns NAVTEQ, which is a provider of Geographic Information Systems and Global Positioning Systems (GPS), and a lot of other mobile phone technology providers. Nokia recently hired Stephen Elop as its CEO. This move is a positive one as Stephen Elop brings with him a diverse telecommunications career and also networking connections with......

Words: 916 - Pages: 4

Nokia

...1.Executive Summary Nokia is one of the world’s largest cell phone companies who follow a particular customer driven marketing strategy, which can be considered as a model for other company. Nokia segmented the market of world according to their economic condition and then try to targeting as much as they can. Suppose, Nokia itself launch varieties models of mobiles at varieties prices and positioning itself as more for more, the same for less and less for much less. They also try to bring their product differentiation, service differentiation provide new classic models, features and long lasting batteries. We hopefully say that, this particular customer driven marketing strategy should be widely followed to achieve the unified whole. 2.Introduction The company I have chosen to analyze in my assignment is the mobile phone giant Nokia. This assignment tells us briefly what Nokia actually is, its Customer driven marketing strategy, how they create value for target customer view on the size and sales of the company and also the Various Market segmentation Strategies, target market strategies and differentiation and positioning their products to desired market with customer satisfaction. Since January 2004, Nokia Group has consisted of four different business groups: Mobile Phones, Multimedia, Enterprise Solutions and Networks. “In addition, there are two horizontal groups that support the mobile device business groups: Customer and Market Operations and Technology......

Words: 6081 - Pages: 25

Nokia

...About the company Nokia Corporation (NYSE: NOK) is one of the world’s largest telecommunications equipment manufacturers. It has since established a leading brand presence in many local markets, and business has expanded considerably in all areas to support customer needs and the growth of the telecommunications industry. Nokia also produces mobile phone infrastructure and other telecommunications equipment for applications such as traditional voice telephony, ISDN, broadband access, professional mobile radio, voice over IP, wireless LAN and a line of satellite receivers. Nokia provides mobile communication equipment for every major market and protocol, including GSM, CDMA, and WCDMA. SWOT Analysis of the Company: Nokia Strengths: - Nokia has largest network of distribution and selling as compared to other mobile phone company in the world. It is backed with the high quality and professional team in the HRD Dept. The financial aspect is very strong in case of Nokia as it has many more profitable business. The product being user friendly and have all the accessories one want that is why is in great demand making it No-1 selling mobile phones in the world. Wide range of products for all class. The re-sell value of Nokia phones are high compared to other company’s product. Weakness: – Nokia has many strengths and some weakness. Some of the weakness includes the price of the product offered by the company. Some of the products are not user friendly. Not concern about......

Words: 809 - Pages: 4

Weakness

...“The child is father to the man” –HORACE MANN The fact that a person may have a weakness may build up much insecurity to start breeding wickedness because they are missing that strength inside of them. It may break them or make them feel angry towards a person that shows success in life. Especially, if it’s in the area, in which the person, can’t strengthen their weakness. In my teaching, this semester with my internship I had a fire brigade silent an alarm without doing the proper procedures in which she should had made a perimeter check of the building. Before she had acknowledged the alarm before making sure, there was any problem. I had to approach her about this situation due to the fact I’m the fire safety director of the building. Her excuse was that she didn’t understand the training, but she knew that button would be silent the system so that the fire department wouldn’t come. If the fire department had come on the premises, she would have to explain to them the cause in which she had little knowledge of what to do. So with that said, you build a child strong he will be good. I wasn’t producing enough knowledge to her to do well. Her wickedness came from weakness in not knowing proper procedures in which she could think of cost someone their life. I truly believe this quote a lot of bad things happen in life because of people weakness. If we could find a way to build our children to be strong and not to have a bad soul in their body, they would be good. Someone......

Words: 293 - Pages: 2

Nokia

...TABLE OF CONTENTS NOKIA AND THE SMARTPHONE INDUSTRY 3 LUMIA 800 3 MARKETING COMMUNICATION AT NOKIA LUMIA 3 MESSAGE STRATEGIES 4 CREATIVE EXECUTIONS 5 EXHIBITS 7 REFERENCES 11 NOKIA AND THE SMARTPHONE INDUSTRY Since1998 Nokia is largest manufacturer of mobile phone in the world and also the 14th world’s most valuable brand in 2011. Recently Nokia has not been performing well in smart phone category and other big players like Samsung, Sony, HTC and others had gained market share from Nokia. Nokia's market share in the smart phone segment has slipped to 32.3% in July-September 2011, compared with 65% an year-ago.The Indian mobile handset market touched Rs. 33,171 crores in FY 2011; Nokia's share was Rs. 12,929 crores, showing a marginal growth of 0.2 per cent in FY2009-10. LUMIA 800 Nokia had launched LUMIA 800, its first phone to run on windows, to regain its market share in smart phone segment. Numerous applications and advanced features of Nokia Lumia are to help lure customers away from Google's Android and Apple's iOS5. Nokia, along with the operating-system maker Microsoft, calls it the company's "first real Windows phone". The Lumia handsets use Windows' new operating system 7.5, or Mango, which also runs on recently-launched phones by rivals Samsung and HTC. MARKETING COMMUNICATION AT NOKIA LUMIA Objective: The key objectives, according to Mr Elop, are “to foster the device trial, gain apostles thanks to the incomparable customer experience......

Words: 1397 - Pages: 6

De Tøffeste Gutta | Two Lives One ... | Telécharger