Netw Case Analysis 3

In: Computers and Technology

Submitted By Nish1627
Words 749
Pages 3
1. Why have Personal Navigation Devices become popular? What technologies are required to facilitate the success of PNDs?

A PND uses a GPS signals to determine the device’s location and display it on a digital map. Additional software brings features such as routing, driving conditions, suggested directions, ETA, interactivity, etc.

The main features of PNDs that made them popular were convenience and accuracy of information. Before PNDs, to navigate one would need paper maps. Paper maps can become quickly outdated and cannot show current location. Users would have to know their locations in order to manually calculate a route to destination. A PND calculates the current location by triangulation of GPS signals and software calculates a route based on multiple criteria (fastest or shortest route, traffic conditions, etc).

As the technology evolved, more features were packed in PND such as POI (points of interest). While a paper map can aid in manually generate a route to known destination, it cannot help finding a POI of which location is unknown to the user.

2. Who are some of the leaders in PNDs? What are the likely factors that will contribute to winning in this marketplace?

If we are talking about dedicated PND, the market leaders are Garmin, TomTom and Magellan. However, if we are looking at the total number of GPS enabled devices that provide navigation features, then the combined sales of Samsung, Motorola, HTC and Nokia devices make the others’ position on the market just an insignificant detail.

When Google announced that turn-by-turn navigation will be available for the free Google Maps, TomTom shares lost 20% of their value and Garmin’s 16% (Wortham Jenna, 2009) showing that consumers were awaiting for the convergence of smartphone features with those provided by a PND.…...

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