Mosquito Repellant

In: Other Topics

Submitted By schnider17
Words 568
Pages 3
Executive Summary

Mosquito related diseases are a significant factor when public health is discussed in developing countries. In India it self, there have been a great concern regarding the same. The group decided to take up this topic as it related to the common man. This study dig deeps into the kind of perception people have when it comes to purchase ans use of mosquito repellants.
A questionnaire was prepared which had questions pertaining to 9 different aspects of mosquito repellants. They were carefully drafted and the options given to them was well thought of. The questionnaire was floated online and response were collected. Facebook, Gtalk ,Gmail and Yahoo mail were used as medium to collect responses. Once they were systematically collected Factor analysis was run on them to reduce the factors to a reasonable level. The idea behind this was to classify the existing factors into 3 to 4 broad classification and understand the dependency of those factors amongst them. This would help us make recommendations to manufactures of mosquito repellants as to what they should concentrate on while making , promoting and selling their brand.
Factor analysis was successfully done on the collected data and the 9 factors were clubbed under 4 broad headings based on the factor loading

Utility
Brand reliability
Availability
Feel good factor

According to the study these factors capture most of the parameters that are related to mosquito repellant industry.

Acknowledgements

Y.P Gupta
We are more than blessed to have him as a teacher and guide. His relentless support and valuable suggestions are the prime reason for the success of this study. During the early stages of the project a lot of changes were made based on the inputs provided by sir and they have certainly provided a strong base to the study. We dedicate the project to Sir and assure him that…...

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