Mis 650: Internal Corporate Social Networks

In: Computers and Technology

Submitted By alexfeo
Words 643
Pages 3
Case Study: 1. Identify the people, organization , and technology factors responsible for slow adoption rates of internal corporate social networks. Currently internal networks are average or below average usually built on outdated technology. Social networks not become the core of collaboration at the companies. Inertia in organization, many do work as they used to do from upper management to employees. Without realization that it would help to do their jobs, employees feel too time pressed to learn a new software tool also lacking incentive to use as necessary tool to complete work. Companies usually lack the analytic capabilities measure the performance and value created by their internal social network. 2. Why the most of the companies described in the case been successful in implementing internal social networks? It did not require big capital investment. CSC: Software allowed the company both to network within the company as well as with suppliers, partners, and customers which stratified a supply chain and customer feedback. Created “champions”, advocates to help in adoption, first tested over 200 groups before widespread implementation. Red Robbin refine recipes and operational procedures in restaurants in the franchise with fast turnaround and quick feedback on recipes change and operational decisions. Den-Mat Switched from 30 y.o. legacy system and paper, from e-mail to Chatter updates. Allowed some workers work from home. 3. Should all companies implement internal enterprise social networks. I would avoid recommending 100% adoption of any technology, including company’s social network. It has big potential for technology, informatics, knowledge based, manufacturing and some service companies. Initially needs to be pilot project which will reveal company and employees preferences, get involved employees in customizing software, management to be receptive to…...

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