Marketing Report

In: Business and Management

Submitted By Tanzeena
Words 4027
Pages 17

Preparing a term paper is not very easy. We faced many problems when we started the work on the report but we are greatly thankful to Almighty Allah for enabling us to get successfully through our responsibilities.
Very warm and special thanks to our respected course instructor Kashfia Ahmed for assigning this task to us.
We would like to give thanks especially to our friends and group members, for their enthusiastic encouragements and helps during the preparation of this term paper by sharing ideas regarding this subject and for their assistance in typing and proof reading this manuscript.

Executive summary

The summary describes the history of the "Taara Refined Soyabean Oil" and the target market of this product, its strengths and weakness of how the customer buying pattern influenced by factors. This report tells us that how we launch a new soyabean oil brand in the market, how the company selects their target market, how they select their brand name, logo, logo color, slogan, how its pricing strategy, brand sense, brands elements, factors influence the customer buying pattern. It also mentions that what are the packages of soyabean oil launch into the market according to customers need and affordability.
What pricing strategies usually followed by "Taara Refined Soyabean Oil" marketing programs and promotional activities are clearly and briefly covered in the report. Another vital element is finding its SWOT and PEST analysis specifically what we include in here.
Finally, in the end recommendations are given that what strategy should "Taara Refined Soyabean Oil” follows to meet the target customer needs and to capture competitor’s customers.

Edible oil is very necessary for cooking. Without edible oil we cannot cook properly. Soybean oil is a one kind of edible oil. Soybean oil is a popular vegetable oil that is…...

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