Marketing Mix

In: Business and Management

Submitted By kieshya
Words 1480
Pages 6
Marketing Mix
Lakeshia Williams
MKT 421
Allen Hopkins

Marketing Mix

In an organization marketing managers make decision as part of developing the marketing strategy. The marketing management process consists of planning activities, directing the implementation and controlling. This is expected of the marketing manager. The planning that a marketing manager does is considered a marketing strategy. The marketing manager has to determine the target market. The target market is the type of customers that product is for. For example, Chuck E. Cheese is a place for kids to have fun. So Chuck E. Cheese target market is kids. The marketing mix everything to do with the marketing strategies. Marketing mix this the controllable variables that an organization put together to satisfy the target market.
When developing the marketing mix there are four elements product, place, price and promotion. When these four elements are used correctly and adjusted to meet the needs of the organization, it will bring the income that organization was looking for. The four Ps are also considered marketing activities that is a part of the marketing mix. Each element of the marketing mix work hand in hand. The elements of the marketing mix focus on the customer which makes all elements equally important in the marketing mix. The first element of the marketing mix is product. A product is consider a physical good, a service, a feature, benefits, quality level, accessories, installation, instructions, warranty, a product line, packaging, and branding. When the product is developed, the right target market needs to be considered.
The second element of the marketing mix is place. Place is considered getting the product to the target marketing place. This happens with the channel of distribution. A channel of distribution is when an organization moves product from the producer to the…...

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