M-Commerce

In: Computers and Technology

Submitted By mohitarora88
Words 1180
Pages 5
Pinkberry drives in-store product launch trial via mobile advertising

Frozen yogurt chain Pinkberry launched a location-based ad campaign that served up mobile coupons to lure nearby consumers into stores in April.
The ads ran within the Pandora iPhone app with creative that showed consumers how many miles away they were from a Pinkberry location.
When clicked on, a landing page presented an offer for $1 off of a greek yogurt product. The landing page also included directions and a click-to-call option.
The coupon was redeemable by showing a screen grab of the ad at the point-of-sale.
As marketers increasingly look to make mobile ads more contextual and relevant to consumers, location and targeted data has been one of the biggest growth areas in the industry this year.
In Pinkberry’s case, consumers are more inclined to interact with the banner ad since it ties together an offer with a specific location.

• When consumers tap on the mobile ad, a landing page is brought up with four tabs that run across the top of the page – home, map, details and call.
• The homepage of the ad shows the offer, which runs through April 30. Consumers can save the coupon by taking a screenshot of the ad to show at the point-of-sale.
• Under the maps tab, consumers can view the address and directions to the nearest Pinkberry store.
• Additional information about the product is under the details tab, and consumers can choose to call the local store via the ad.
• Tying a coupon to a location-based ad is a great way for Pinkberry to drive in-store trial of a new product.
• Additionally, by giving consumers a click-to-call option and a map help consumers find the store directly from the ad unit.

Quiznos location based ad campaign
Similar to Pinkberry, Quiznos also banked on location…...

Similar Documents

Report on M-Commerce

...Samsung Galaxy SII- SWOT Analysis The Strengths of the Galaxy S II actually go back to their Marketing Orientation defined by Kotler, Adam, Denise and Armstrong (2009) as the Product Concept where the company will favour quality, performance and innovation features. This orientation is in line with Samsung’s billion dollar research investments and 40000 employees dedicated to develop the world’s greatest technology products (“R&D” Samsung.com 2010). Also their Marketing Concept is in line with their huge marketing budget starting with understanding customer needs, integrated marketing and customer satisfaction (Marketing Core Concepts and Applications, 2008). Business Review Weekly in November 2004 claimed that Samsung was the world’s 4th largest advertiser in the world. Also Samsung’s Total Quality Management approach drives Galaxy S II customer perception as a reliable product backed by a worldwide brand and huge media presence. One of the weaknesses of Samsung is that their costs are relatively high as compared to the competition. Also the fact that Samsung operates in a very competitive market, another weakness is lack of penetration in the Business Mobile market being outperformed by Blackberry an even Apple. With the rapid changes of technologies today, Samsung has to manage the company in a very efficient manner to be even more productive. (“Company Profile” Bloomberg.com, 2011) Although Samsung is already one of the most profitable and one of the leaders in the......

Words: 699 - Pages: 3

Case Study M-Commerce

...gaUniversidade Lusofona de Humanidades e Tecnologias Caso de estudo m-Commerce Tiago Banha 20085961 LEI 28-10-2011 Universidade Lusofona de Humanidades e Tecnologias O que é a regra '8-segundos' da Internet e porque é tão importante para a tecnologiado m-commerce? R: A regra dos “8 segundos” diz respeito ao tempo da comunicação da acção, isto é, o tempo que a acção do utilizador leva a ser recebida. Claro que é uma regra bastante importante, pois é na base da rapidez que o cliente toma preferençia pela tecnologia m-Commerce. Porque poderá ser útil que os fornecedores de m-commerce ter registos históricos das compras dos seus utilizadores? R: Ter registos de compras dos utilizadores pode ser util e importante para o melhoramento dos serviços e ofertas, pois esses registos ajudarão a ter um maior conhecimento da ultilização dos clientes, ajustando assim os seus serviços as necessidades dos clientes. Qual é a maior preocupação que a maioria dos utilizadores de telemóveis têm acerca da utilização dos serviços de m-commerce? Que outras preocupações têm? R: A maior preocupação dos utilizadores de telemoveis que utilizam serviços mCommerce é a segurança, tais como tambem a fiabilidade e velocidade. São estes os maiores ‘medos’ dos utilazadores destes serviços. Porque motivo são os avanços tecnológicos como os “pseudo-wires” e tecnologia MPLS importantes para aumentar a capacidade de “backhaul”? Tenta pesquisar estas tecnologias utilizando outras fontes......

Words: 447 - Pages: 2

M Commerce

...Question 4 – Assignment 1 app – Business Intelligence, Mobile payments, Mobile advertising and Personalisation Imagine that you are the developer of the mobile phone application you designed during assignment 1. 1) Remind me what your mobile commerce was and its name. ” My app is Child Care ” ** Description my app: log in by username and password OR signature Search page: choose your language and your Location ” country “ è City and suburb Then select full time OR part time and with food or not, and age your child The app give you list of child care to available with price, distance, address, map,…. If you choose one of them the app give you more information about it such as photo center, staff, game,… and contact and support chatting ,Facebook, twitter. Translation and Booking Booking page: enter your information child and payment and receive receipt by iPhone or email. 2) List all the mobile payments you know (e.g. credit card, Vouchers, PayPal, fingerprint,….) and explain how each of them they work and what you need to do as an application developer to be able to use them. 3) How would you personalise the application to the individual users? And why? 4) What would be your strategy to advertise for your app? Content, where, when and why? 5) How can you include external advertising in your mobile phone app? Where do you get the ads from and under what criteria – be precise? 6) How would you use...

Words: 1876 - Pages: 8

Chapter 8 Case 2 M-Commerce: the Past, Present, and Future

...JANE P. LAUDON CHAPTER 8 CASE 2 VIDEO CASE E-COMMERCE: DIGITAL MARKETS, DIGITAL GOODS M-Commerce: The Past, Present, and Future Systems PART 1 URL http://www.youtube.com/watch?v=aO--a5yhJCg PART 2 URL http://www.youtube.com/watch?v=fBlLxVeCouo continued Chapter 8 Case 2 M-CoMMerCe: the past, present, and Future 2 PART 3 URL TAGS SUMMARY http://www.youtube.com/watch?v=DsDGNLjYPxQ Tellabs; m-commerce; mobile commerce; 3g networks; online payment systems; backhaul network; customer expectations; limitations. Mobile Commerce is a new reality. This wireless, next-generation evolution of e-commerce is already poised to change the way both consumers and operators do business. Narrated by Gabriel Brown, Chief Analyst for Unstrung Insider, Tellabs’ three-part podcast series delves into the current state of mcommerce: its history, promises, challenges, early adopters, and potential. Industry analysts, end users, and Tellabs experts analyze topics ranging from mCommerce technology requirements and backhaul demands to security and standards issues, current and future markets, and revenue expectations. CASE Mobile commerce is poised to reshape the way people manage their everyday lives. As mobile devices are equipped with more and more capabilities, especially broadband Internet access and mobile payment systems, we will come to rely on these devices as essential to us. The value of mobile commerce in the United States is expected to increase from......

Words: 989 - Pages: 4

M Commerce

...M-commerce(Mobile Commerce) is “the delivery of electronic commerce capabilities directly into the hands, anywhere, via wireless technology” and “putting a retail outlet in the customer’s hands anywhere.” This can be done with just a mobile phone, a PDA connected to a mobile phone or even a portable PC connected to a mobile phone. M-commerce is the buying and selling of goods and services through wireless handheld devices such as cell phones and personal digital assistants (PDAs). Known as next-generation e-commerce, m-commerce enables users to access the Internet without needing to find a place to plug in. The emerging technology behind m-commerce, which is based on the Wireless Application Protocol, has made far greater strides in Europe. M-commerce allows one to reach the consumer directly, not his fax machine, his desk, his secretary or his mailbox, but ones consumer directly, regardless of where he is. Internet use has grown to such a level on the strength of PC networks. Due to the huge base of installed PCs, which is predicted to grow in a faster pace in the days to come, electronic commerce and other communication applications are bound to thrive further. Also, these computing systems will have greater power and storage capability, the best ever price-performance ratios, more powerful and sophisticated applications will likely emerge for desktop computing and the Internet. However, there are two major limitations on PCs. First , users have to sit in front of......

Words: 709 - Pages: 3

M Commerce

...Challenges and risks involved in m-commerce: The term m-commerce was coined by Kevin Duffy, the director of Group Telecom of Logical, in February 1997.Several definitions have been suggested for m-commerce. The Durlacher Mobile Commerce Report defines m-commerce as .any transaction with monetary value that is conducted via a mobile telecommunications network. This definition is fairly rigid, and makes a very clear-cut distinction between m-commerce applications and other mobile applications. The challenges to the emergence of m-commerce do not end with limited resources. The bandwidth currently available is not ideal. The effective bandwidth, as quoted by m-commerceworld.com, is somewhere around 9kbps. This further hinders the advent of sites containing graphics and user-friendlier interfaces, in turn discouraging users from opting for m-commerce. M-commerce or mobile e-commerce represents the using of mobile devices for communication and implementation of electronic commerce transaction or any transaction with monetary value achieved through mobile devices. M-commerce appeared due to the rapid evolution of the mobile devices and connection among internet became more accessible regardless of the geographical location of the person who connects to the Internet. M-Commerce applications are obtained by the two methods: • supplement or extend existing applications, which involves the addition of new tools to improve more efficient the access to E-Commerce applications......

Words: 1687 - Pages: 7

Bus 352 Week 4 Dq 1 M-Commerce

...includes the activities of a company with its suppliers, which can be manufacturers, assemblers, or both, or service providers, and their connections with their suppliers. 6. Nonproduction materials such as equipment and tools that support production are called: 7. A major block in the widespread implementation of collaborative commerce is: 8. By using the Internet and automatic-response software agents, GE reduced the cost of customer service calls from $5.00 per call when done by phone to ________ per electronically answered call. 9. The purpose of CPFR is to: 10. All are benefits of B2B except Business - General Business ASHFORD BUS 352 Week 1 DQ 1 Change in Organizations ASHFORD BUS 352 Week 1 DQ 2 Marketspaces ASHFORD BUS 352 Week 1 Quiz ASHFORD BUS 352 Week 2 Assignment Social Business Networking and E-Commerce ASHFORD BUS 352 Week 2 DQ 1 E-Tailing Business Models. ASHFORD BUS 352 Week 2 DQ 2 Customer Decision Process ASHFORD BUS 352 Week 3 DQ 1 Four P's of Marketing ASHFORD BUS 352 Week 3 DQ 2 Knowledge Management ASHFORD BUS 352 Week 4 DQ 1 M-Commerce ASHFORD BUS 352 Week 4 DQ 2 Security ASHFORD BUS 352 Week 4 Quiz ASHFORD BUS 352 Week 5 Assignment Final Paper ASHFORD BUS 352 Week 5 DQ 1 Payment Online ASHFORD Find needed answers here - http://bitly.com/12C4gLG If you're headed off to college for the first time, you may be......

Words: 370 - Pages: 2

Reviews on Practical Perspectives of M-Commerce in Asean Countries

...M-Commerce or E-Commerce on Mobile is known as a term that describes online sales transactions via wireless electronic devices such as hand-held computers, mobile phones, smart phones, tablets or laptops. These wireless devices interact with computer networks which have ability to conduct online merchandise purchases. It also includes the purchase and sale of a wide range of goods and services, online banking, bill payment, information delivery and so on. Mobile e-commerce is therefore one of the subsets of electronic commerce. In 2015, Thailand and other countries in ASEAN will have free trading. The rapidity of trading must be the first priority. The M–Commerce offers a great solution to support ASEAN markets. Therefore, Thailand should realize and prepare concrete plans to manage technology in order to support the growth of M-commerce. This paper provides the reviews of M-Commerce fundamentals in order to help business units, especially the people who have no IT background, to understand the key elements and general issues from M-Commerce. The objective is to explore M-commerce in Thailand market by learning success case study from the capital of M-commerce in Japan. For instance, Line and Rakuten were jump to success after they introduced the systematic of M-commerce. There is case study report named “Study Smartphone users in Thailand” from LINE Corporation. The report reveals that there are 22 million Line users and 25% were subscribed to the LINE sale channel...

Words: 316 - Pages: 2

Lbs-Challenges in M Commerce

...there are many challenges that have slowed down the deployment, offering, and wide-scale adoption of location-based services. The challenges key insights  Professionals should be aware of technical- and business-related challenges as they develop solutions for location-based services. attracted considerable attention due to their potential to transform mobile communications and the potential for a range of highly personalized and context-aware services. Since the days of early location-tracking functionalities introduced in Japan in 2001 and in some U.S. networks, location-based services have made considerable progress. E911 requirements Location-base d s e r v i c e s h av e 121 communications of t h e ac m | M ay 2 0 1 1 | vo l . 5 4 | n o. 5  Location-based mobile advertising has potential to generate significant revenues leading to successful business models.  Awareness of multiple business models that can play key roles in mobile advertising—and how these models compare to one another—would be essential in the successful deployment of location-based services.  In addtion to the current issues, professionals should also consider the imminent challenges as the develop and implement location-based services. Location-based advertising and services for mobile devices continue to escalate, but not without overcoming some technical hurdles. Screensh ots by Jo e McCa rt hy include emerging technologies,......

Words: 7416 - Pages: 30

Survey M Commerce

...  A Report on  Customer Attitude Towards M‐Commerce in B2B  Submitted to  Ms. Priya S  Senior HR  Mydeals247  At  Mydeals247  Bangalore, Karnataka  Prepared by  Anumeha  PGDM 2014‐16  IIM Rohtak      Acknowledgement  I  would  like  to  express  my  heartfelt  gratitude  to  all  the  employees  of  Mydeals247,  who constantly made me feel at home, even though my training span was for only  two  months.  I  would  also  like  to  profusely  thank  all  the  members  of  the  Business  Develpoment  Team  for  being  kind  enough  to  answer  my  queries  whenever  I  approached  them.  I  would  like  to  specially  extend  my  thankfulness  to  Mr.  Venu  G.  Somineni for motivating us constantly during these two mots of internship. I would  like to thank Mr. Panchseheel and Mr. Rafique for taking pains in helping me grasp  the existing work processes and at the same time making the environment cheerful  to  learn  in.  I  would  also  like  to  particularly  mention  Mr.  Aneef  and    Ms.  Anjali    for  being kind enough to always offer a helping hand and a cheerful smile. Last, but far  from  least,  I  would  like  to  profusely  thank  Ms.  Priya  S,  for  offering  his ......

Words: 5623 - Pages: 23

M-Commerce Research Paper

...Hair Today Gone Tomorrow Ltd. INTRODUCTION Companies are formed to create a legal identity separate from the individuals who make up the membership of the company. A company is the predominant form of legal entity for conducting business in Ireland today. There are different types of company including private companies limited by shares, public limited companies, single member companies, unlimited companies, companies limited by guarantee having a share capital and companies limited by guarantee not having a share capital. The companies clear objectives are stated throughout but in a sentence are: To provide a barber service to customers, whilst maintaining high customer service standards and a quality health and safety implementation. 1. Legal Structure I have chosen to set up a private limited company, a private limited company is a company whose shareholders are offered limited liability. However, ownership restrictions are strictly in place to avoid the hostile takeover attempt by any association or bylaws. The restrictions include the sale or transfer of a shareholder's share must be first offered to the other shareholders the shareholders cannot sell their shares on the stock exchange to the public, a fixed number of individuals are considered to be shareholders. Reasons for using a private limited company structure There are many advantages to having a private limited company, these include: * A Private Limited Company is a legal......

Words: 3467 - Pages: 14

M-Commerce

...Case D M-COMMERCE Q1. What is the 8-second rule and why is it important to m-commerce technology? The 8-second rule is an old way of measuring the adequate response time of a webserver through different bandwidth connections, the average web user will wait about eight seconds for a page to download, but that current average download time across backbone connection on most web sites is almost ten seconds. If the load time of a webpage is more than 8 seconds, users will have no patience to wait it and they will close this website. For the aspect of its importance: Firstly, the 8-seond rule is prerequisite for m-commerce technology. The mobile phones and other handheld devices provide the high speed internet connectivity, which provides the basis of the M-commerce. Once you have high speed internet connectivity on your mobile phones, you can shop, sell, pay or trade online anytime and anywhere in the world. Secondly, speed is very much an issue when using your mobile, because you often tend to be impatient in the first place, when the mobile is so slow to connect to the internet. Thirdly, Consumers become nervous when an electronic financial transaction takes too long, or when they have to re-enter their information to make it happen. Q2. Why might it be useful to m-commerce providers to have records of their users’ purchase histories? By engaging a mobile commerce, mobile providers not only allow the customers to go to more sophisticated behaviors, but also do......

Words: 1077 - Pages: 5

M Commerce

...me-Commerce: An Infrastructure for Personal Predictive Mobile Commerce Andreas Komninos, Peter Barrie, Julian Newman, Stuart Landsburgh Department of Computer Science Glasgow Caledonian University Glasgow, UK [ako2, pba4, jne,slands10]@gcal.ac.uk Abstract Given mobile phone penetration statistics and current mobile phone technical specifications, it is apparent that in developed countries, the majority of citizens carry not just mobile phones, but true mobile computing devices. These devices are still primarily used for telephony, although information access is slowly emerging as a popular service on these devices. Despite the availability of network connectivity and device characteristics that make Information Access possible, this is currently generally confined to accessing the WWW. While useful, this method is not the best way of providing information access to mobile devices. This paper discusses current research in the use of mobile services and proceeds by presenting a background on an infrastructure for a focused information access application for mobile commerce. Through this background, we discuss the need for embedding multi-dimensional context awareness into the design of applications that provide dedicated, targeted and personalised information access to users, and describe the dimensional vectors necessary for the acquisition of contextual information. Further to this, the paper highlights the challenges that must be overcome in obtaining contextual......

Words: 6787 - Pages: 28

Case C – M-Commerce: the Past, Present and Future

...CASE C – M-COMMERCE: THE PAST, PRESENT AND FUTURE Q1 - What is the 8 seconds rule of Internet and why is it so important for m-commerce technology? The 8-second rule is an old rule of the Internet; it is the rough unit of measure of the performance of a web server. This rule was implemented when Internet was taking its first steps. It indeed specified that if the loading time of a web page exceeded eight seconds, Internet users would not wait any longer. Yet the fact remains that this rule no longer applies as a much higher percentage of Internet users have reliable Internet connections, which allow them to upload almost all websites in less than a second. M-commerce is the ability to conduct a transaction while using a mobile device. There are two frequent types of usage of the m-commerce, a mobile user can buy something online from his mobile web connection, or he can use his mobile device as a way of physical payment in a shop (which thus replaces money, checks or credit card). There rules are truly fondamentals when talking about making m-commerce technology a reality: reliability, security and speed. In fact speed is a critical need for the development of m-commerce, one will not use its mobile phone to pay for something if it takes longer than using a regular money payment. Furthermore, todayeveryone expect us to be very fast, and we live much faster than former generations used to, and this has only been possible through technological improvement. This boils......

Words: 1612 - Pages: 7

M Commerce

...FreePaisa for the world q Home q About FreePaisa for the world Electronic Financial blog post Posts Comments NBAD to dial ‘R’ for remittance National Bank of Abu Dhabi (NBAD) has signed an agreement with MoneyGram International to allow customers to send money home using mobile phones. Recent Posts q NBAD to dial ‘R’ for remittance Worldwide Mobile Payment Users to Reach 108.6 Million in 2010 Mobile banking will expand in UAE 8 million Filipinos now using mobile banking — BSP Citibank Launches Mobile Banking Service In Russia ‘2.5 billion World’s Adults remain Unbanked’, Barclays Report $10 million fund designed to incentivise mobile financial services companies. Huge growth in operator revenue by offering financial services studies by q q q q q q When the service is introduced customers will be able to send money directly from their accounts with the touch of a few buttons. They will also be able to send money home from pre-paid cards after MoneyGram’s systems are integrated with NBAD’s existing Arrow mobile phone transfer service. q http://freepaisa.com/wordpress/ (1 of 6)25-06-2010 10:23:24 FreePaisa for the world Continue reading NBAD to dial ‘R’ for remittance q CGAP Western Union reveals international mobile strategy Mobile Banking: You can now pay school fees using your phone MTN Uganda sees explosive growth in mobile money Doha Bank gets nod for mobile money transfer MasterCard Mobile MoneySend......

Words: 1439 - Pages: 6

Asia Argento | Mensaje privado | Danse Macabre (Anita Blake, Vampire Hunter #14)