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Submitted By almuarief
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Komunikasi Bisnis Lintas Budaya
Mata Kuliah: Komunikasi Bisnis

Oleh:
Almuarief 12808141046
Nanda Mahardhika 12808141045
A’thinih Sufiyati 12808141066

JURUSAN MANAJEMEN
FAKULTAS EKONOMI
UNIVERSITAS NEGERI YOGYAKARTA
2015

Pengertian Komunikas Bisnis Lintas Budaya
Komunikasi bisnis lintas budaya adalah komunikasi yang digunakan dalam dunia bisnis baik komunikasi verbal maupun non-verbal dengan memperhatikan faktor-faktor budaya di suatu daerah, wilaah, atau negara.
Pentingnya Komunikasi Bisnis * Dalam menyikapi era perdagangan bebas dan globaliasi, perusahaan besar mencoba melakukan bisnis secara global. * Pada umumnya perusahaan besar yg beroperasi ditanah air banyak menggunakan konsultan asing untuk membantu mengembangkan perusahaan mereka ditanah air maupun antar negara. * Semakin banyaknya pola kerja sama maupun kesepakatan ekonomi di berbagai kawasan dunia * Sehingga komunikasi lintas budaya menjadi penting.
Memahami Budaya dan Perbedaannya
Ada beberapa hal yang perlu diperhatikan antara lain bahwa budaya mencakup sekumpulan pengalaman hidup, pemrograman kolektif, system sharing, dan tipikal karakteristik perilaku seta individu yang ada dalam suatu masyarakat, termasuk di dalamnya bagaimna sistem nilai, norma, symbol-simbol dan kepercayaan atau keyakinan mereka masing-masing.
KOMPONEN BUDAYA
Budaya mencakup berbagai aspek kehidupan manusia, terutama yang berkaitan dengan dimensi hubungan antarmausia, meskipun bentuk dari setiap komponen budaya dapat berbeda berada dari suatu tempat ke tempat lain
Menurut Cateora, budaya memiliki beberapa elemen yaitu budaya material, lembaga sosial, sistem kepercayaan, estetika dan bahasa
Budaya material (material culture) dibedakan ke dalam dua bagian, yaitu teknologi dan ekonomi. Teknologi dan ekonomi. Teknologi mencakup teknik atau cara yang digunakan untuk mengubah atau membentuk…...

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