Knowing Your Audience Paper and Communication Release

In: Business and Management

Submitted By marciapsmith
Words 1428
Pages 6
Knowing Your Audience Paper and Communication Release
July 7, 2014

Knowing Your Audience Paper and Communication Release Failure to research audience demographics will, most likely, result in an ineffective reception of any message. However, performing an analysis of an audience and tailoring the presentation to meet its needs can mean the difference between triumph and disaster in how listeners receive and decode information.
On August 5, 2010, the main entrance into the San José Mine, near Copiapó, Chile, collapsed trapping 33 miners approximately 2,300 feet underground for more than 2 months. The miners’ family members, and by extension, the world, grew increasingly concerned about the well-being of the men as there was no way of determining the actual state of the miners initially. On August 22, 2010, after digging a small hole through the roof the mine’s shelter area, a message was sent to the earth’s surface, via note, stating that everyone was alive. From the onset of the accident, the Chilean government recruited the services of mining industry professionals and on October 13, 2010, the first miner was lifted out of the mine. All 33 men were safely retrieved in less than 24 hours and reunited with their families. The way in which the Chilean government and the enlisted professionals handled the dissemination of information, proved successful in how they wanted the viewing and listening public to receive the messages.
When delivering a pertinent presentation, there are many factors to consider as they relate to the people and their roles in the audience, for example, age, educational and economic backgrounds, gender, occupation, political, religious, or moral beliefs and socioeconomic roles (University of Phoenix, 2009-2010). The Chilean mining accident called for informative speeches to be delivered to a diverse and large…...

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