It and Geo-Mapping

In: Computers and Technology

Submitted By caps
Words 317
Pages 2
1) The key software application used by the Tea Collection company
The software used by the company are: • A website on which customers can shop online • Design software to create the patterns, prints, and the clothes in general. • A geographic data map software: to target new selling areas. Based on geo-mapping, the software selects the zones that are not saturated with children clothing stores, and correspond to the demographic and social characteristics of the brand. It is then possible to narrow where to implant new stores. • A website especially for retailers to place orders over directly on the Internet.

2) How does geo-mapping software help the company grow? Explain how sales representatives use the results of the geo-mapping system.

In the case of Tea Collection, we have seen that geo-mapping software helped the company to target new selling area, by sorting zones by level of activity, saturation rate of children clothes and demographic specificities.

Geo-Mapping is one of the most popular data representation techniques as it allows companies analyse an area without spending too much money having to travel to that location and carrying out surveys wasting precious time and money. Geospatial analysis captures, stores, manipulates, analyses and presents all types of spatial or geographical data, using spatio-temporal information, according to what the user is looking for. The data representation is quite interactive, where the user can define the types of data they want to see, and the map will be generated accordingly. It then displays the data on the map.

It is a very good time and money saver, as the company doesn’t have to do the study itself. It gives the company access to a lot of information, sort them and represent them, allowing the user to visualize it research and feasibility of the project. It also enables the user to…...

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