Introduction to Marketing

In: Business and Management

Submitted By lebon
Words 522
Pages 3
KALAMBAYI MUTANDA PATRICK Cairo, February 20th 2013.
ID: 20121192.
Assignment

1)*Product: anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
*By providing the core customer value, actual product and augmented product.
2) * Industrial product: a product bought by individuals and organizations for further processing or for use in conducting a business but consumer product Is a product bought by final consumers for personal use.
E.g. vegetables
* Materials and parts: raw materials and manufactured materials and parts.
E.g. generators
Capital items: are industrial product uses in the buyer’s production or operations.
Supplies and service: operating supplies, repair and maintenance items.
E.g. coal
3) Product quality: the characteristics of a product or service that bear on its ability to satisfy stated o implied customer needs.
Product features: based on features, the starting point without any extras is a basic model. This can be improved by adding higher-level models features.
Product style and design: consist of adding more distinctive style and design. Design is larger concept than style. Style based on appearance of a product. This can be appealing or boring that is to grab attention and produce a pleasing look, but this may or not perform well. A design runs deeply that is, goes to the very heart of a product and contributes to usefulness as well as to its looks.
4) Brand equity: the differential effect that knowing the brand name has on customer response to the product or its marketing.
-Build a strong and profitable relationship.
- attract consumer feelings about and connection with a brand.
5)* Line extension: Extending an existing brand name to new forms, colors, sizes, ingredients, or flavors of an existing product category.
I.e. kosher salt, Morton sea salt, Morton lite salt, Morton…...

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mkvCinemas | Linas Phillips | 2x07 Aber Bergen