Imc for Levis Commuter Jeans

In: Business and Management

Submitted By jheliecruz
Words 4404
Pages 18
Levi’s
Category: Apparel and accessories
Sector: Lifestyle and Retail
Positioning: Outgoing and stylish quality jeans

The Levi’s® brand epitomizes classic American style and effortless cool. Since the invention and patent of riveted clothing by Jacob Davis and company founder Levi Strauss in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world — capturing the imagination and loyalty of people for generations. And while the patent has long since expired, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry.
Created in 1873, Levi's® jeans are the original, authentic jeans. They are the most successful, widely recognized and often imitated clothing products in the history of apparel. Over successive generations, Levi's® jeans have captured the attention, imagination and loyalty of diverse individuals.

As the inventor of the category, the Levi's® brand continues to define jeanswear with the widest range of products available, from quintessential classics such as the famous Levi's® 501® Original jean, to favorite fits and styles in the Red Tab™ and premium collections.

Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style.

Mission: We will market the most appealing and widely worn casual clothing in the world. We will clothe the world.”

Vision: We are the embodiment of the energy and events of our times, inspiring people with a pioneering spirit.

Values: * Empathy – walking in other people’s shoes * Originality – being authentic and innovative * Integrity – doing the right thing * Courage – standing up for what we believe

RESEARCH
SWOT:
* Strength * Strong Brand Name and popular…...

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