Health Care: Changing Landscape

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Changing Landscape of Health Care Review
February 2, 2015

This week in review it is very apparent that health care is always changing, but with recent advances in technology health and government regulation health care is moving from a business to business model to a business to consumer model. This means that health care is shifting from a provider controlled model to a consumer empowered model. Empowering the consumer to take charge of their health care needs gives the consumer control over their health care costs and management. Government regulation such as the Affordable Care Act has placed the responsibility on the consumer for their health care instead of the provider. This move has presented challenges for the health care industry. These challenges call for the health care industry to make changes that educate the consumer, change marketing strategies, add innovative ways to help the consumer become empowered, reform the way health care is delivered, and train staff to meet these challenges with innovative ideas.
To address the challenges presented from this changing market the health care industry has undergone a massive restructuring in the way of how health care conducts business (Berkowitz, 2011). One of the major problems with empowering the consumer is that the consumer does not fully understand the coverage plans and real costs associated with health care like the provider does. The consumer must also understand that coverage and costs are based on lifestyle and different lifestyles mean that costs and coverage can changes as the lifestyle changes. Empowering the consumer means that it is the responsibility of the consumer to make the decisions based on their lifestyle to meet their health care needs. As changes continue to manifest the consumer must bear the brunt of the impact these changes have on the health care industry,…...

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