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Harley Case Study

In: Business and Management

Submitted By hugebass1
Words 297
Pages 2
Frank Finn
Ernie Silver
International Business
Feb 25, 2015

Case study #1 1. The nature of the international business environments Harley faces are complex and varies due to the different cultural and regions. It’s a diverse market that they are in. Harley faces such diverse market because clearly it’s due to customer preferences and market demands. Harley operates in different facilities in the U.S., Canada and China; with Potential growth markets include Japan, Australia, Latin America (Brazil), and India. Harley faces many cultural differences in languages, the different lifestyles, customs, and religion of the various countries. These differences could lead to Harley having inappropriate business strategies and this could lead to non-effective relations with there customers. However, understanding the different markets would be beneficial to Harley. Like for instance Brazil’s government initially “imposed high import tariffs that doubled the cost of bikes to Brazilian buyers”. To overcome the high costs of import taxes, Harley built a plant in Brazil. 2. Harley-Davidson can benefit from expanding abroad because it will allow them to insulate their business from domestic economic down turns. While also diversifying their product lines to adapt with other countries and the demands of the consumers. The advantages of expanding in international sales include maintaining a more balanced business model. By expanding internationally Harley-Davidson can broaden its global appeal and have its business less concentrated on one particular region of the world in particular, the United States. A global expansion can also push Harley-Davidson into new emerging markets such as China, India, and Brazil, which have very large populations and many potential customers. With Harley going abroad it will opening up some many more new opportunities for them. 3. How…...

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