Haagen Dazs

In: Social Issues

Submitted By taniapf
Words 551
Pages 3
Ethics in Business Strategy Fall 2014

DescripLon § Founded in 1961 in New York § Started with only 3 flavors – vanilla, chocolate and coffee § Today: franchises all around the world



Company Strategy
• Producing excellent ice cream – high quality product • Aim target consumers are the younger and fashionable • Häagen-­‐Dazs as a lifestyle • Higher price segment • Establish flagship stores • Global company



CreaLng a Beder Work-­‐Life Balance

§ Maternity Leave – six week prior and eight weeks a\er § Child Care Leave – unLl the day before the child’s first birthday § Sick/Injured Child Care Leave –ten days per year per child § Kids Leave – ten days per year unLl the child graduates from elementary school

Short Work § During Pregnancy – work Lme can be shortened by maximum two hours 45 minutes per day § Child-­‐care – unLl the child finishes his/her third grade at elementary school § LimitaLon on OverLme/Late-­‐night Work – unLl the Lme when the child finishes his/ her third grade

Maintain a workplace in which employees can decide with confidence to…...

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