Fitbit

In: Business and Management

Submitted By chataguera
Words 3941
Pages 16
Strategy and Positioning: Fitbit, Inc.
Fitbit, Inc. is a private start-up company specializing in consumer electronics related to the health and fitness industry. The company is headquartered in San Francisco, California and was founded in 2007. The Co-founders and managers are James Park and Eric Friedman. Fitbit, Inc. manufactures and markets products which track people’s fitness activities, routines, nutrition and sleep. The founders believe that Fitbit products will help transform people’s lives with these wearable devices that can help people monitor and be inspired to increase their daily routines. According to Fitbit.com, “Eric and James embarked on a journey to create a wearable product that would change the way we move and bring amazing experiences to fitness and health.” These wearable bracelets are Bluetooth and wireless, making them compatible with most smartphones allowing the user to better track and monitor their daily activities. This tracking capability is enhanced by downloading applications from the app stores.
Eric and James stated that these bracelets help people become more serious about their health, reaching their health goals while having fun, smiling and feeling empowered (fitbit.com). These products can be purchased online or through other online retailers in the United States. Depending on individual fitness needs, the Fitbit offers many features which are highly desirable in a fitness tracker, it is more sleek, attractive and more affordable than its competitors. Fitbit is always working to enhance its full line of award-winning trackers to deliver even more advanced, game-changing features designed to make fitness/activity tracking more intuitive and efficient. (BloombergBusiness.com)
Fitbit, Inc. offers eight different wearable products from clip-ons, bracelets and pendants to a scale. The Fitbit bracelet uses a…...

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