Premium Essay

Evolution of Shopping Habits

In: Business and Management

Submitted By kriss100
Words 1005
Pages 5
In the past the repartition was clear; women were in charge of buying personal care produces, fragrances, women clothing, and groceries. Men were just interested in stereo equipment, video games, tires, and men’s clothing. Now the things have changed, the retail environment has changed these behaviors. In this review we will try to explain this phenomenon changes in consumption pattern.
At first we will explain the changes of men’s consumption patterns, in a second time we will talk about the changes of consumption habits in women, in a third part we will see how these changes influenced retailers, and finally we will conclude. With the modernization, and the development of new technologies, we can see a change in men’s consumption behaviors. Indeed the gender stereotypes have faded; cosmetics are no longer reserved to women, the choice of the car is no longer reserved to men…With the growth of challengers, the increase of e-commerce, retailers couldn’t sell their goods like in the past with one product for everyone without take into account Culture, gender, age... and they have to developed new strategies like retail market segments, business intelligent tools to respond to these changes. Nowadays “more and more men are in the market for grooming and personal care products”. “Men’s grooming represents a $35 billion global industry in America” (source: FIT NYC). Indeed the attitudes and mindset of the American male have evolved. “Today three out of four men agree that men and women don’t need to conform to traditional roles and behaviors anymore” (source: FIT NYC). Nowadays women work as much as men, the household is become neutral and it’s become common to share responsibilities. “Men take more grocery shopping tasks”
This change of the gender stereotype is not the only factor that made this change of men consumption. Indeed Men today are more dynamic and…...

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