Entreprenuer

In: Business and Management

Submitted By ngga
Words 2817
Pages 12
rt of an ongoing effort to help the world learn more about DecisionDesk, what we do, and what we’re interested in, I sat down with our Co-Founder and Chief Business Development Officer, Marc Plotkin, to pick his brain on the issues the we as a company face on a daily basis. Here’s what he had to say: What got you interested in starting your own company? I never had a specific interest in starting my own company; however, I’ve always been making things: music, films, and all sorts of creative projects. However, up until we started DecisionDesk, my creations were mostly out of a need to express, whereas this company was the first time I wanted to make something that was solving a real-world problem that no one else was solving. I actually believe that’s what companies are for. I think starting a company without trying to solve an existing problem is pretty silly, but when you combine the nature of a for-profit company with a focus on solving a true problem in people’s lives…then you have something powerful that’s worthwhile to make. How has your background in music contributed to your role in Business Development at DecisionDesk? From what I’ve seen, great companies have to build niches to build momentum. For us, the performing arts world has been a fantastic beachhead for us, which has allowed us to spread to other parts of higher education. Our founding team spoke the language of Fine Arts professionals and educators very well and that has been an essential asset. Aside from the market-fit for DecisionDesk, as a musician I believe making albums taught me about end-to-end completion earlier than most people. The concept of ideation and iteration until you have something very big that’s finished was something I was already very familiar with and that experience came from making music.
Where did you see the need in the space for DecisionDesk? We saw the need in…...

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