Elly Lilli

In: Business and Management

Submitted By malu26
Words 1152
Pages 5
CASE 6.3 ELLY LILLI IN INDIA: RETHINKING THE JOIN VENTURE STRATEGY

Summary: The case consists of two major pharmaceutical companies that joint to collaborate their research and pharmaceutical technologies to start a joint venture in India. Both have valuable resources that have benefited both companies during the joint venture. Now both are questioning if there is still any value in maintaining the joint venture in India and will be deciding what will be the best route to take. Ranbaxy Laboratories wants to be bought out, but Eli Lilly is worried of the financial implications of such move. There were two pharmaceutical companies that were looking for ways to expand globally to position themselves in a competitive advantage from their competitors. One was located in the United States, which was Eli Lilly and Company and the other one was located in India, which was Ranbaxy Laboratories. Research and development was crucial to Lilly’s long-term success. Ranbaxy Laboratories was a firm that was evolved into a serious research-oriented firm. With the change, in the government, India was attracting foreign investors in the pharmaceutical industry. Lilly decided to form the joint venture in India to focus on marketing Lilly’s drugs there, and a formal JV agreement was signed in November 1992. The main key issues of this case are as follow. The pharmaceutical industry had come about through both forward integration from the manufacture of organic chemicals and a backward integration from druggist-supply houses. The industry’s rapid growth was aided by increasing worldwide incomes and a universal demand for better health care; however, most of the world markets for pharmaceuticals were concentrated in North America, Europe and Japan. Drug discovery was an expensive process, with leading firms spending more than 20 per cent of their sales on research and development (R&D).…...

Similar Documents

A Gap of Sky Analysis

...A Gap of Sky Individualism is a keyword in postmodern society. We do not depend on each other and we go our own ways. If we fall, others might catch us, but not necessarily. We are left with freedom to choose whatever we want of life. It is expected that we create our own footprints. Freedom is beautiful, but with freedom, also comes a great responsibility; the responsibility of our own life. Freedom can lead to loneliness, and sometimes even lead to a fear of going in the wrong direction. In the short story “A Gap of Sky”, the author Anna hope uses the narrative technique with a stream of consciousness to give us an insight into the young protagonist Ellies mind, as she walks through the urban setting of London, where her confused mind makes her lose herself in the many choices and decisions. * Topic sentence for the 1st paragraph The author allows the setting to take a symbolical meaning, when Anna Hope uses the urban setting of London, and how that affects Ellie’s way of taking choices. The story takes place in the streets of London; an urban setting Throughout the short story it is clear that Ellie is tired of education, things she has to do and expectations. She knows that she has to write the essay in order to stay on the course, but she is not quite sure for whom she is doing it. Her life seem to be an eternal search for freedom, and it is exactly the word “freedom” that is repeated through the story. In this quote; ”She doesn’t know where she is going...

Words: 1114 - Pages: 5

Interview Example

...Transcript of the recorded interview Name(s) of Interviewers: Wong Zu En and Mohamad Ilham Thayeb Name of Person Interviewed: Elly Changi Jeffrey (Librarian in Taylor lakeside campus) Date of Interview: 10th October 2013. -Preface- The following oral history transcript is the result of a tape-recorded interview with Elly Changi Jeffrey on October 10, 2013. The interview took place in Subang Jaya, Malaysia, and was conducted by Wong Zu En and Mohamed Ilham Thayeb for the promotional writing, Taylor Institution. -Interview- Zu en: I am Zu en. Ilham: My name is Ilham. Ellie: Hello both of you, nice to meet you! Zu en: Nice to meet you! Can you please introduce yourself? Ellie: Ok. My name is Elly. My full name is Elly Changi Jeffrey. I’m from Sarawak. I come from family of two, my Sister and I. And I come from a single parent’s family. Ilham: For the first question. What is your education background? Ellie: I did my diploma in information management. And then I continued my degree in information management specifically in library management. Zu en: So, where do you work before? Ellie: Actually this is my first job. I...

Words: 2825 - Pages: 12

Ellyday

...friends, Sophie and Elly. On a cold Saturday morning Sophie pays Elly a visit to confront her, because she has discovered Elly has anorexia and she wants to help her. Sophie starts up by saying she knows, but Elly pretends she doesn’t know what Sophie is talking about. Sophie notices that Elly is nervous and seems physically weak. Sophie then asks Elly to pull up her jumper, but Elly doesn’t want to because she’s afraid Sophie will get mad. Sophie answers by telling Elly she knows she hasn’t been eating for a long time now, which ends up with Elly defending herself by saying Sophie’s just jealous because Elly is now thinner than her. Elly breaks down and collapses on the floor, crying. She asks Sophie when it is okay to die. Sophie tells Elly she doesn’t know what to answer. Then Elly finally pulls up her jumper. This ending is very abrupt. We aren’t told what Sophie sees, but throughout the story she has noticed how thin Elly has become and along with Elly’s question about death, I start to wonder... Maybe Elly is a lot closer to death than you would think at first. Sophie mentions that Elly is so thin it makes her nauseous and Elly asks when it’s okay to die – couldn’t that mean that Elly actually is so thin, she thinks she’s about to die? Which actually makes me feel quite sorry for Sophie because what is she’s supposed to do? How can she help her friend? Sophie seems to be “the dominant one” of the two of them – the bossy one, who always tells Elly what to do (page......

Words: 983 - Pages: 4

Humanities

...something that should be adorned. Venus de Willendorf is a statue is made of limestone, it is four to five inches long, and it was found in modern Austria, dating from about 22,000 to 21,000 BCE. The female figure has exaggerated breasts which would mean she could provide plenty of food for her child as well as a very large belly meaning she could provide heat and warmth for herself, her child and her significant other which back then could have made the difference between survival and death. She has very wide hips which support a connection to childbearing and delineated genitals which suggests that she is very fertile. Barbie was first inspired by a pin-up doll named Lilli, intended for German men in World War II as an object of amusement. According to M.G. Lord, author of Forever Barbie, “Barbie and Lilli symbolize the link between the Old World and the New” (Lord 9). However, Ruth Handler’s main influence for success was through the observation of her daughter Barbara playing with paper dolls. As she was watching her daughter, she noticed that pretend play was a very important part of the maturation of young females. Handler was determined to make the two dimensional paper doll a three-dimensional fashion sensation. From then on, women had a preconceived notion of what a female is supposed to look like, and what men want in a woman. In the Paleolithic era female figurines vastly outnumbered the male representation which may have been because women played a crucial......

Words: 442 - Pages: 2

A Gap of Sky

...gap of sky inbetween all the building and city life. This is a significant symbol of the choices Ellie has to made on whether to destroy her life or build something new and different. Also when Ellie arrives at the stone shop she gets a more positive aspect of her mother through a memory of her mother giving her a stone just like the one she is looking at. This is a complete opposite of the picture Ellie seemed to have of her mother beforehand where the mother is just someone who forces her to take courses in the school she does not want. The narrative is very sporadic and inconsistent which allows the reader to get an insight in Ellies head and how it works. As it shows in this quote from line 27 “Nine ten eleventwelveonetwothreefour – eight hours of sleep. OK. OK.” Now this quote does not make sense unless you put yourself a little in Ellies place and follow her train of thoughts. Since the short story is filled with sentences and word that is being repeated as Ellie is thinking them. furthermore this also adds to the feeling of urgency you get from Ellie. The narrative also allows you too see how Ellie is freshening up as she becomes more awake and less affected by the drugs. This can be effectively seen if you compare a trail of thought from Ellie just as she have taken the drugs in line 34 “ Nice, now. Coffee. Swill out cafetiere, fill it, Computer. Is. On. Fags... Studentshop. She could always score some more” and one near the end in line 124-125 “ Five forty. She......

Words: 845 - Pages: 4

Paper

...Health Promotion in Nursing Care Rhea Acklin Grand Canyon University: NRS429V-Family Centered Health Promotion May 21, 2014 Instructor: Lori James Concepts of Health and Illness The most important goals of a nurse are to promote health, restore health, prevent illness, and to facilitate coping with illness, death and disability. Nurses maximize the health of patients of all ages, in many settings, and in both good health and illness. Health is not just the absence of illness, it is a state of mind, a patients maximum potential. The nurse’s knowledge of health and illness is very important in today’s focus on health promotion and advocacy (Taylor, Lillis, LeMone, & Lynn, 2011). There is a continuing trend toward care being provided in the home and community, moving away from hospital emergency rooms. A classic definition of health is a state of complete physical, mental, and social well being, not merely the absence of infirmity (World Health Organization, 1974). Of course, one’s family, culture, community, and society where one lives will influence personal perception of health and wellness. As nurses move forward into the 21st century, we must educate our patients in health promotion, how to prevent illnesses, seek treatment, and living healthier lives. Health Promotion Definition Health promotion today according to the World Health Organization (WHO) is “the process of enabling people to increase control over and improve their health.” (“Health......

Words: 1429 - Pages: 6

Thoracentesis

...make sure surgical asepsis is maintained (Taylor, Lillis, LeMone, & Lynn, 2011). They will also monitor pulse and respiratory rate and observe for diaphoresis, cyanosis nausea, shock, pain, pallor, and any other adverse reactions and immediately report them to the physician. Fainting, nausea and vomiting may occur in patients who are receiving a thoracentesis (Taylor, Lillis, LeMone, & Lynn, 2011). If a specimen is obtained the nurse must make sure it is taken to the laboratory after the procedure. After the procedure a chest radiograph maybe performed to verify the absence of complications. The nurse will monitor the vital signs, paying close attention to respirations. The patient should experience easier breathing if there was a large amount of fluid removed. If a lung was punctured during the procedure the patient will experience respiratory distress. The patient should be watched for pneumothorax, which can occur in the first 24 hours after the procedure. The patient should be encouraged to deep breath and cough after the procedure to expand the lungs. The physician must be notified immediately if blood appears in the sputum or patient experiences a severe cough. The nurse must also document, patient response to procedure, volume and characteristics of fluid removed, specimens sent to lab, location of puncture site, and respiratory assessment before, during, and after the procedure. Reference Taylor, C., Lillis, C., LeMone, P., & Lynn, P. (2011).......

Words: 501 - Pages: 3

Ellyday

...1) A summary of Ellyday. Ellyday is about two young girls. The one is called Elly and the other girl name is Sophie. It’s all starts one Sunday morning and it is nearly Christmas time. Sophie walks into Ellys room and notice that Elly is very nervous and can’t speak normally and also looks physically weak. Then Sophie says to Elly that she knows, but Elly pretends that she doesn’t know want Sophie is talking about. Sophie tries to get Elly to sit down on the sofa with her, but Elly ignores it and starts looking at her cds instead. She can see that Elly’s hands are shaking. Then Sophie asks Elly to pull up her jumper. Sophie says to Elly that she knows that she hasn’t been eating for a long while now. But Elly says to Sophie that she is just jealous, because she is skinner then Sophie. Elly begins to cry and sits on the floor. Elly asks Sophie when is it okay to die. And Sophie doesn’t know what to say to that, she is choked over Elly’s behaviour. Elly pulls up her jumper and the story ends. 2) Characterize of Elly and Sophie. Elly - Is about 16 years old and properly still live by her parents, as a single child. We don’t hear anything about her family and I don’t think the mother and father take a big interest in her live. Elly has anorexia but she will not allow her self to see that. She is very skinny, pale and almost looks like a match. She is talking about, when it is okay to die with Sophie and that must be a sign of suicidal tendencies, I think. She feels like......

Words: 390 - Pages: 2

Copd

...effects of medication, fatigue from over use of accessory muscles and difficulty breathing evidenced by loss of weight, decreased muscle tone, distorted taste senses and patient reports disinterest in eating (Doenges, Moorhouse, & Murr, 2007). Planning begins with establishing measurable realistic goals, setting priorities, identifying patient’s wants and needs and select accurate nursing interventions (LeMone, Lillis, Lynn, & Taylor, 2008). The major goals for COPD patients include achieving airway clearance, improve breathing patterns, increase nutritional intake, improves tolerance during activities, remains free of infection and discomfort and preparing patient for discharge and self-care instructions. The ability to achieve these goals rely not only on the nurse but also heavily on the patients input on their plan of care and willingness to incorporate the needed changes into their life style (Gulanick,&Myers, 2007). Implementing begins when the plan of care developed by the nurse and patient is put into action with goals in sight (LeMone, Lillis, Lynn, & Taylor, 2008). In achieving effective airway clearance the nurse auscultates lungs monitoring for decreased or absent lung sounds, crackles or wheezing as these signs may indicate presences of airway obstruction and resistance. Assess for any changes in respiratory rate and depth as this could be an early sign of respiratory troubles. Assess the characteristics of secretions as changes in color,......

Words: 1349 - Pages: 6

A Gap of Sky Essay

...place in London, England. The story is about a girl who has a lot of pressure on her shoulders from both society and family. The story shoes what environments can do to a person who stands alone without the support of family and friends. The story is written in 3. Person narrative, because the author describes the main character with words like she and her. Example: “…Ellie giggles. She touches the middle finger…” The author has written the story as a Stream of Consequences, which helps to give the impression that Ellie is under the influence of drugs. The character uses a lot of short sentences with only a few words. This makes the story more confusing and it often speeds up the action of the story. The sentences work perfectly with Ellies thoughts because they are short, hectic and out of order. A girl named Ellie is a student and the main character in the story. She is a troubled nineteen-year-old girl, who probably has a drug problem, I quote: “…Coke. Does she have any left…?” One day she wakes up in her bed at half past four on a Monday and realize that she has a very important essay due to Thursday and she haven’t even started yet. Ellie has not applied herself enough at school, and risks getting kicked out of school if she doesn’t hand in her essay assignment. She is still high on drugs and alcohol from the day before when she realize that she haven’t got any ink in her printer. Her thoughts are confusing and out of order because of the drugs, but she......

Words: 955 - Pages: 4

A Gap of Sky

...eventually die from it. The composition of the story is built up chronologically. The text is built up so we get a sight of Ellies mind. We get a feeling that there is a stream of conciseness in the beginning. It may show us that she is under the influence of drugs. The language is not formal because there is a lot of cursing like “Fuck” “Shit etc. The narration of the story is a 3rd-person limited view.  Throughout the history we follow Ellies view and thoughts, and emotions. A story told in by a third-person will usually create the impression that the omniscient author and narrator are identical. Certain information is often hidden to create excitement. Ellie, who is the only character in the story, is a 19 year old student living in London. She is taking a course at the UCL which is the University College London. In the beginning we meet Ellie when she wakes up Monday at half past four in the afternoon realizing that the essay about Virginia Woolf which she has not started yet, is due for Tuesday at nine. Then she realizes that the printer is out of ink, so she needs to hurry and buy it to make the essay. Ellie is not taking her education seriously and blame it on her parents. She took the course because her parents want her to and did not choose it herself. On (P. 2 l. 66): “It was their fault she was doing this bloody course in the first place.” Ellies relationship with her parents is not shown as a good relationship. This is because maybe she was forced by her......

Words: 1110 - Pages: 5

1423

...applied his libertine philosophy to work, Oppenheimer writes, hiring pretty women to help his designers and engineers "be more creative and thrive." Ryan, a former Raytheon missile designer, was responsible for engineering Barbie's breakthrough bendability and speaking voice, but it was Mattel co-founder Ruth Handler who first wanted the company to make a three-dimensional doll girl could dress in real clothes. Oppenheimer writes that in 1956, Ruth and her husband, Mattel co-founder Elliot Handler, took a European vacation after "reaping substantial profits … thanks in part to being one of the first toy companies to shrewdly gamble advertising dollars on TV commercials." A plastic burlesque doll in Germany called Bild-Lilli caught Ruth Handler's eye. Bild-Lilli became the source of one of the many Mattel legal battles highlighted in the book. The Mattel Company is the international leading in design, manufacturing and marketing toys and family products. Its sell its products directly to wholesalers, distributors, retailers and agents. Mattel subsidiaries include Mattel Europe B.V, Mattel Europe marketing B.V, American girl brands etc. Mattel is faced by supplier risks due to inherent difficulty in obtaining supply-chain visibility. Debt to equity ratio is calculated by dividing the total debts of a company by its equity. Mattel has debt to equity of 0.52 times that is lower than that of the consumer goods sectors and 4.0% higher than that of toys and games industry. The......

Words: 569 - Pages: 3

What Are Sanctuary Cities?

...because it removes the fear of deportation. (Marcos & Lillis, 2015, para. 8) Even after the death of an innocent young woman, that could have been easily prevented if the laws had been enforced, immigration activists and democrats still stand firm on their beliefs. The only question is, which illegal should these cities actually protect? A single mother that works three jobs just to take care of her children, or a criminal that has countless arrests and been deported several times but keeps coming back? Sadly, the policies of a sanctuary city protects both. When republican Duncan Hunter presented a bill to be passed that would prevent the government from giving any funding to the cities that still voluntarily support “Sanctuary Cities”. This is what they had to say on the matter. “It is our strong belief that effective policing cannot be achieved by forcing an unwanted role upon the police by threat of sanctions or withholding of law enforcement assistance funding as has been proposed.”(Marcos & Lillis, 2015, para. 10) Republicans, especially those trying to run for a spot in the 2016 presidential race, are strongly advocating that these cities be dissolved. Republicans, along with many others, believe that a city or county should not be able to decide what laws they uphold and which laws they don’t. That our laws on illegal immigrants should be enforced by everyone. References Marcos, C., & Lillis, M. (2015, July 20). House to vote on blocking......

Words: 504 - Pages: 3

Expert Views on Increasing Population

...inefficient medical care, and clogged legal system, congested transportation and insufficient housing. He reasons that the plus side is that adopting public policies can decrease the population growth. Finally Tal advises it is about time that we understand that a decision is to be made with full comprehension of both the upside and downside between ‘quality of life’ and ‘quantity of life’”. Walker believes population growth is a problem because we are taking too much from the earth. He uses an article “Overpopulation in Not the Problem” written by Erle C Ellis compare is view an those Ellis. Ellies argues that humans in history have changed their ways of living based on the their environment, and they will continue to do the in the future; countering his argument walker notes that like a stock market performance “past performance does not guarantee further results” therefore Ellies way of thinking is unintelligent. Walker claims we are ruining the earth by injecting excess amount of carbon dioxide into atmosphere or high amount of nitrogen into the ocean. Reduction of underground aquifers, Wearing down of soil, removal of forests, land degradation, according walker are some risks that will impact our capability to generate food. Walker notes we are destroying our environment. He concludes by stating we are taking more from the earth then the Earth can reproduce, it will result in environmental disaster that no human can avert. According to Pearce there is no......

Words: 1135 - Pages: 5

Elly

...Best Practices for Negotiating with Key Suppliers Excerpted from the Vantage Partners study Negotiating and Managing Key Supplier Relationships: A Cross-Industry Study of 20 Best Practices by Jonathan Hughes and Mark Gordon Introduction Based on 15 years of working with clients in the sourcing and procurement arena, Vantage Partners identified twenty best practices for managing critical supplier relationships. These practices represent a reasonably comprehensive (though certainly not exhaustive) approach to maximizing value in important supplier relationships. While not a recipe for guaranteed success, these practices comprise a roadmap for systematically negotiating and managing key supplier relationships more effectively. Today’s sourcing and procurement professionals face a multitude of negotiation challenges: from internal negotiations with business units around sourcing strategies; to negotiating agreements with single and sole source suppliers; to ongoing negotiations over individual statements of work, change orders, issues of scope, and the like. This excerpt describes the four best practices related to negotiation and offers some practical ideals about how to implement them. About the study The study was based on data collected from sourcing and supply chain executives at more than 100 companies about relationship management practices with their key suppliers, across six fundamental areas: Evaluation and Selection Negotiation Post-Deal......

Words: 8901 - Pages: 36

Mr. Robinson | Sayonara Watashitachi | £0 Shipping