Eco-Friendly

In: Business and Management

Submitted By khushbuagarwal
Words 1011
Pages 5
TITLE:-Re-Fashioning the future eco-friendly apparel
OBJECTIVE:-To study the factors influencing consumer buying behaviour towards eco-friendly apparels.
Organic clothing refers to apparel made of organic cotton grown without chemical pesticide or fertilizers. Organic clothes not only help in reducing the environmental pollution, but are softer on the skin and hypoallergenic.
Organic cotton is anti-fungal, anti allergic and antiodor. Bamboo fiber has anti odor properties. “Even if you wear organic socks for a week, it will not stink and have any harmful effect on skin” Chandni added.

LITERATURE REVIEW * In recent years, there has been an influx of eco-friendly apparel by all types of Manufacturers. The apparel industry, like many other industries, is focusing on Sustainability and the use of green products as clothing components. The integration of these eco-friendly items into a normal product mix constitutes little work on behalf of the manufacturer, but requires retailers to educate consumers. It wasn’t long ago that the only companies who were selling items made out of eco-fabric were so-called “tree hugging” or “hippie” retailers. In the last twenty years, this has changed drastically as the use of organic cotton, bamboo, and PET (recycled polyester) has become mainstream. High-fashion designers and lifestyle companies have been gradually placing green merchandise into their product lines. Patagonia, a manufacturer of outdoor apparel and one of the first movers within this industry, was around before the internet and before most consumers had any knowledge of eco-friendly apparel.

REFERENCE: - http://digitalscholarship.unlv.edu/cgi/viewcontent.cgi?article=1724&context=thesesdissertations * In 2011, the top eco-apparel categories were footwear (23%), active/workout wear (21%), and women's…...

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