Consumer Choice for Internet Service: an Empirical Study

In: Business and Management

Submitted By mithun4243
Words 5308
Pages 22
INTRODUCTION:

Internet has become an essential part of our daily life. People use internet for different purposes. Internet is a global system of internet connected computer network. The internet service providers ensure the connection and access into the global system. There are different types of internet services based on the type of connectivity. For example; Broadband, wireless, Wi max etc.
Broadband refers to cable connection used for internet service. Wireless and Wi max both are almost same but they differ in terms of their radio technology. Wi max is more mature and advance technology.
The current government’s target to make digital Bangladesh has served the enrichment of internet technology in this country very well. Now there are new and more powerful companies are entering into this industry measuring its potentials. There are existing companies who are trying hard to capture the market. For example: Qubee, banglalion, Grameenphone internet, Citycell Zoom, and numerous other local broadband service providers.

Qubee:

QUBEE a company from AUGERE is a new and exciting name in the world of Internet in South Asia. It was founded in 2007 with mission to provide “broadband for all” and is working to bring available, affordable, and accessible broadband internet service to undeserved communities worldwide.
The Company has so far been launched in Pakistan in July, 2007 and in Bangladesh in October, 2009. AUGERE is also expecting to launch QUBEE in other countries as well.
QUBEE is the creation of a group of global telecoms professionals who saw that a new technology called WiMAX could really change the internet experience for millions of people worldwide. WiMAX means that you don’t need telephone lines or cable to get connected.

Banglalion:

Banglalion Communications Ltd is a private limited company incorporated in Bangladesh on 5 Nov 2008 under…...

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