Cliptomania, Llc Unit Iv

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Unit IV Case Study

Unit IV Case Study The owners of "Cliptomania, LLC, a limited liability corporation" took a venture to sell "clip-on earrings" online, the owners Jim and Candy Santos, were not well versed in the operation or the creation of a profitable "webstore" website for the display of their merchandise and payment options (Brown, Dehayes, Hoffer, Martin & Perkins, 2012, p. 309). The first notable strategic issue at hand was in the launching of "the URL Cliptomania.com" e-business website (Brown et al., 2012, p. 309). Jim was determined to seek a way to get their business up and running. Jim found many of the resources that could potentially work, some of the resources the Santos pondered utilizing included: 1) contracting for hire a "internet service provider", 2) software purchase and installment fees (if applicable), and 3) hiring an employee with IT development knowledge and applicability (Brown et al., 2012, p. 309). Consequently the options are not favorable due to the high costs to utilize such measures. The second strategic issue at hand was the rising cost of running their e-business. The Santos' found that Yahoo! began to charge more and more over the span of four years (1999-2003); Yahoo! began to charge insignificant fees that the Santos would be giving away approximately "2.5 to 3.5 percent" for the processing of payments, not to include the "3.5 revenue" taxation to sell on the yahoo website (originating from "Yahoo! store search"), individual processing fees for items sold of "0.5", adding up the minimal fees and the variable percentage paid to sell merchandise and the ability to continue to make a profit (Brown et al., 2012, p. 310).The spike in the cost of utilizing Yahoo's! services was too much. This prompted the Santos to revisit the alternatives to reproduce a site dedicated to their business. The Santos eventually, hired…...

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