Clarks Flower Shop

In: Business and Management

Submitted By browndanda
Words 462
Pages 2
Case 3 – Clark’s Flower Shop

1. What factors underlie the traditional wholesaler’s role in the marketing channels for floral products?

The wholesaler’s role has many important factors. For instance, the wholesaler must be able to supply the small floral businesses with plenty of variety. Customers will probably not buy from a floral shop if they do not have the specific flowers they request. It’s important that the wholesaler have many resources in areas that different flowers can be found. They must also choose resources that can produce a good product.

The wholesaler would also have the role of communicating information regarding floral trends to the growers so they can modify their production if possible. It’s crucial that they express customer demand to the growers and importers.

The wholesaler must also be able to develop a relationship with importers and growers so that they are willing to go through a wholesaler instead of directly to mass market such as a garden center. They have to prove better service!

Wholesalers also fulfil other roles. Other roles/services might include such things as refrigeration for the flowers, knowledge about bulk shipment and organization, transportation, the ability to meet minimum and maximum orders, packaging...etc.

2. Have these factors changed significantly in the twenty-first century?

Yes these factors have changed, mostly due to E-Commerce. Why would a grower go through broker/importer and a wholesaler and a retailer to get their product to the customer? Instead, a grower can by-pass these options by working with dot com intermediary and then to the ultimate customer. By doing this, growers can provide their product directly to the intermediary and avoid some unnecessary costs and risk. As we move forward, I think this will become even more of a challenge for wholesalers.…...

Similar Documents

The Flowers

...The Flowers The story takes place in the South of the USA. An indication of that is that Myop’s family is famers; lots of people were farmers in the south. Another indication is that they are black and probably poor since they get water from a spring. There are two settings in the story; the farm and the woods. Myop the girl in the story lives on the farm. The farm is where she feels comfortable and can live in her childish life full of innocent. At the farm there is a henhouse and a pigpen which she runs around and makes a beat with a knobby stick at the fence and sticking randomly to the chickens she like. As it said in the text: “She was ten, and nothing existed for her but her song…” That sentence describes the girl perfectly. She is a black ten year old girl who lives in a world with no fear and with no such thing as racism. The other setting of the story is the woods. If she had followed the path she used to walk with her mother nothing would had happened. But when she made her own path she stepped out of her own peaceful world. The further she moves in to the woods the gloomier it becomes. She has defiantly stepped out of her peaceful world when she stepped smack into the cranium of a dead man. The flowers have a big symbolic value in the story. They represent her innocence and ignorant world as a child. When she steps on the skull she begins to wonder but she still hasn’t found out that her childhood is ruined. Then she takes pink rose and see’s the......

Words: 516 - Pages: 3

The Flowers

...The Flowers “Growing up is losing some illusions, in order to acquire others” This was once said by Virginia Woolf. As a child you grow up having your own idea of what life is - one can even say that you live in an illusion. The child have no experiences to build his/hers world view on. When the child then grows up she is learning how the world actually works and the illusions shatters. This is a theme in the short story “The Flowers” (1976) from the collection titled “In Love and Trouble: Stories of Black Women” by Alice Walken. Based on what I know about Alice Walken and her work, I assume Myop is a young girl from a dark colored family in the south, which world limits to the wood behind her family’s house. In the beginning of the story Myop is a happy child with a child’s innocence and illusions. The atmosphere in the beginning is also very calm and peaceful. All these changes when Myop steps on a dead body in the wood. “.. and she reached down quickly, unafraid, to free herself” (p. 107 l. 33) As you see in this quote Myop is not afraid of the situation, but looks at it with a child’s eyes of interest, and trying to make her own experiences. She doesn’t know yet that she has to be afraid. The calmness is then broken and the sentiment changes. Something is wrong and when Myop wants to go back to the peacefulness of the morning, she can’t. The calmness she knows and is pursuing is gone, as Myop has left her childhood. The point of no return would be when Myop steps upon......

Words: 575 - Pages: 3

Flower

...FLOWER AMONG FLOWERS Flower among flowers, soft bud swooning, that the wind moves to a gentle crooning. Wind of heaven, wind of love, you who gladden all you espy; you who smile And will not sigh, candour and fragrance from above; you who perhaps Came down to earth to bring the lonely solace and mirth, and to be a joy For the heart to capture. They say that into your dawn you bear the immaculate soul A prisoner —bound with the ties of passion and rapture? They say you spread Good everywhere like the spring which fills the air with joy and flowers In April time. They say you brighten the soul that mourns when dark clouds gather, And that without thorns blossom the roses in your clime. If then, like a fairy, You enhance the joy of those on whom you glance with the magic charm God gave to you; oh, spare me an hour of your cheer, a single day of your career, that the breast may savour the bliss it knew! The 48-line verse talks of a romantic love for a girl, which is not surprising because Rizal had a lot of girlfriends. It seemed as if this was a personal poem because of the use of the word “I”. The metaphor of a flower is obviously a girl who is more beautiful than all the girls in her group that’s why it’s entitled Flower among Flowers. She is young like a “soft bud”. And when Rizal used onomatopoeia with the wind “crooning”, he was talking of how the flower makes the things it touches, the wind in particular, sing of love. The girl is perfect: beautiful and......

Words: 1283 - Pages: 6

Flowers

...more you pick, the more flowers they produce! The large seeds of sweet peas are easy to handle, but if sowing sounds complicated then buy them as sweet pea plug plants! A sunny spot, a supportive fence, and plenty of water is all these climbers need to produce your own 'home grown' cut flowers. Just keep an eye out for troublesome slugs and snails - they love the young shoots. nigella 3. Nigella (Love in A Mist) Such easy plants to grow. Simply scatter nigella seed across a patch of bare soil and let it look after itself! With jewel-like flowers and delicate ferny leaves, nigella is much tougher than it looks. As the flowers fade, this pretty plant will set seed for the following year. What could be simpler! aquilegia 4. Aquilegia Aquilegias are easy plants to grow from seeds and will come back year after year. Start aquilegias in small pots for transplanting later on. Once they are established they will happily set seed so you will never be short of new plants! They tolerate almost any conditions in sun or semi-shade, and their pretty bonnet-like flowers come in almost every imaginable colour combination. californian poppy 5. Eschscholzia (Californian Poppy) If you are not a fan of watering then Eschscholzia would make easy to grow plants for your garden. These colourful little annuals thrive in poor, dry soil and full sun so they are perfect for filling forgotten corners of the garden. Simply scatter them where you want them to flower and let them take care......

Words: 449 - Pages: 2

The Flowers

...The Flowers By Alice Walker The story is about a girl named Myop. She is ten years old and lives in a sharecropper cabin with her family. They live in the country where maize is grown cotton, peanuts and squash. They have a lot of farm animals and a forest in their backyard. In autumn the mother usually takes her out and collects nuts. Myop lives a wonderful and carefree life. Myop have explored the woods many times before, but one day she turns her back to the rusty sharecropper to explore the forest on her way. She finds ferns, leaves and strange blue flowers and a sweet suds bush. She gets farther and farther away from home and she thinks it's a little creepy and uncomfortable in the cove she ended up in. She describes it as "the air was damp, the silence close and deep." Suddenly she steps on something. A corpse of a man. Beside him a pink rose lay on the ground. The rose has something around the roots it turns out to be rotten remains of a tattered plowline. A last Myop lie down the blossoms and the story ends with the words "and the summer was over.” It is an omniscient narrator in third person narrative. Because the narrator knows what the girl thinks and feels without direct expression in the text. We follow the girl and her achievements seen from outside when the viewpoint is an external perspective. It makes the story neutral and you keep getting the exterior of knowledge, but not the interior. Therefore it forces us to even think what Myop thinks. And why......

Words: 654 - Pages: 3

Clarks Flower Shop

...  1.   What factors underlie the traditional wholesaler’s role in the marketing channels for floral products?    The wholesaler’s role has many important factors.   For instance, the wholesaler must be able to supply the small floral businesses with plenty of variety.   Customers will probably not buy from a floral shop if they do not have the specific flowers they request.   It’s important that the wholesaler have many resources in areas that different flowers can be found. They must also choose resources that can produce a good product.    The wholesaler would also have the role of communicating information regarding floral trends to the growers so they can modify their production if possible.   It’s crucial that they express customer demand to the growers and importers. The wholesaler must also be able to develop a relationship with importers and growers so that they are willing to go through a wholesaler instead of directly to mass market such as a garden center.   They have to prove better service! Wholesalers also fulfil other roles.   Other roles/services might include such things as refrigeration for the flowers, knowledge about bulk shipment and organization, transportation, the ability to meet minimum and maximum orders, packaging...etc.      2. Have these factors changed significantly in the twenty-first century? Yes these factors have changed, mostly due to E-Commerce.   Why would a grower go through broker/importer and a wholesaler and a......

Words: 312 - Pages: 2

Flower

...AléGryan's Flower Life is full of ups and downs. One spends too much time and energy focuses on the negative that he or she cannot see the positive. I learned this valuable lesson myself. I realize the chaos follows when one wanders aimlessly through life. I am building my future using my flower. My flower has a stem, six petals, and a core. My flower is centered on my past, present and future. It is based on knowledge, values, people, location, working conditions, and salary. Each petal represents my goals based on my experiences. My flower grows as I grow. My flower is a road map of where I came from and where I plan to go. It is my past, present, and future. I cannot reach for the stars without recognizing my past and present. For me, my past and present are the beginnings of who I am. I am thirty years old, an African-American, female who is also a soon to be single mother. All of the labels that describe me are considered a roadblock in life. However, I see them as stepping stones toward my goals. I know the value of hard work because I saw my mother achieve it. She was a single mother who worked hard and finished college with me in a stroller. I never realized the sacrifice she made until recently. She did not let labels hold her back and neither will I. My mother is part of the stem on my flower. For without her story, I would not have a story. It is easy to take the safe path and just hope for the best without putting forth any effort. ......

Words: 1200 - Pages: 5

The Flowers

...characters. Author like Alice Walker in “The Flowers” clearly uses symbolism as a way to connect the character to the reader on different levels. Through a series of several symbols, Walker creates a vivid illustration of Myop's transition from innocence of childhood to the realities of life and all of its cruelties. Walker uses this whole situation of the corpse, flowers and summer to clearly illustrate the precise moment in which a child looses that treasured innocence. The danger is first introduced by Myop entering the woods. It is in these woods that Myop encounters the single event that will lead to her loss of innocence: finding the corpse of a lynched man. Myop steps, by accident, into the face of this corpse and although frightened continues to remain joyful. Myop clears the remains from the man's face to find all of his white teeth cracked and broken. The description of the body is given in great detailed, “Myop saw that he had large white teeth, all of them cracked or broken, long fingers, and very big bones. All his clothes had rotted away except some threads of blue denim from his overalls” (Walker 405). The detailed description of the body indicates his probable ethnicity which is African-American, like Myop. In addition, the corpse suggest that something that was once white and pure has been broken by the cruel and harsh reality of the world. Another symbol of innocence is the flowers that Myop happily picks. Flowers are a symbol of innocence because of......

Words: 663 - Pages: 3

Flowers

...SISTER FLOWERS Questions for close reading (pgs.144-145) 1. Maya Angelou states her dominant impression in sentences 1 and 2, first paragraph. “For nearly a year [after I was raped], I sopped around the house, the store, the school and the church, like an old biscuit, dirty and inedible. Then I met, or rather got to know, the lady who threw me my first life line.” Angelou is letting the readers know that this story is about using something or someone as a inspiration to overcome your hardships and conquer your fears. 2. Angelou admires Mrs. Flowers because, to Angelou, she represented something elegant and new, proven in the sentence “She appealed to me because she was like people I had never met personally”. 3. Maya Angelou was ashamed of her mother in the presence of Mrs. Flowers because her mother did not speak proper English and was not as poised as Mrs. Flowers. Mrs. Flowers and momma behaved as if they were sisters, only separated by their dialect. 4. The lessons in living taught to Maya by Mrs. Flowers, were the importance of understanding people and the way they speak to one another. In layman’s terms, do not judge a book by its cover. I believe that this influenced Angelou in a way that made her want to become a writer, and she wanted to be able to communicate with various groups of people through her writings. 5. The definition of Taut is stretched or pulled tight; not slack. The definition of Voile is soft sheer fabric, usually......

Words: 647 - Pages: 3

The Flower

...Two beautiful orange flowers nestled between vast amounts of leaves across from each other. Having a simple elegant structure with a curvaceous and flawless shape, the flower seems to be on cloud 9. This artificial flower, made in China has traveled across many oceans to reach its final destination. Starting out as a long roll of cloth, the flower has gone through many processes to become what it is. The process of choosing what color the flower will be, determining its size, along with what will accompany it are just few steps which will determine what the flower will look like after the manufacturing process. The flower, which is seeking to bring happiness and joy to the lives of whoever buys it is halfway there of accomplishing its goal. With its rich orange color, it reminds us of a calm and peaceful time where everything was perfect. The warm color shows how it can unite us in a time of chaos and confusion. Even though this flower doesn’t have an aroma, it seems like it has showered the room with cleanliness. Having a positive nature to beauty, the flower makes us think how to be happier and improve ourselves in this cold and bitter world. Only if this flower was a living organism, it could be compared to Mother Teresa. Bringing peace and tranquility to the everyday stress and hectic life we all live. Being fragile has not stopped the flower from bringing two people together for ages, but has made relationships more pleasant and sensual. The flower has brought......

Words: 394 - Pages: 2

Flower Shop

...* Our idea: Our business idea is not a newfound product or a yet to be explored market, it is an existing business with 100% competition. In a nutshell, our business idea is to open a flower shop catering to deliveries, formalities and small-scale events. Our objective is to be accessible and convenient whilst offering above par products. We came up with this idea through our love for flowers and the slight experience and skill we have in this field. It is a beautiful market with ability to create and innovate. We would like to expand our expertise and skills in this field and its popularity and relative higher demand for it recently makes it all the more appealing. Accessibility to this market could not be easier, the laws and regulations are reasonable and we have already established contacts within this field. At this point, it would be illogical for us to not come up with this idea. Our vision is to provide beautifully arranged flowers catering to small-scale events, formalities in accessible area and slowly yet surely be a dominant player in the market. Our mission is to provide all that is beautiful and add beauty with flowers to everyday life at affordable prices and superb customer service. * Resources: For our business recruiting research we utilized numerous resources. The Internet was of great help to us providing everything from the risk free rate to quotations for our delivery vehicle and fridges. Moreover, the Internet was of great......

Words: 3116 - Pages: 13

The Flowers

...”The Flowers” When you grow from child to adult, you realize that life is not as easy as you might have thought. What is underneath all the perfect flowers? How does growing from child to adult affect you? “The Flowers” is a short story by Alice Walker, in which you read about a little girl whose name is Myop. As she’s out picking flowers, she discovers something which will change her childhood and her view on life. By analyzing and interpreting this short story this essay will put focus on Myop’s development and her view on life after her discovery.  “The Flowers” is a story of childhood innocent. Myop is a 10 years old girl. She only sees the beauty of life. She likes the nature, and flowers. The story is described as a beautiful summer day. The story takes place in the woods behind Myop’s house. Myop’s mood develops from a good to a bad mood. I can see that in the beginning “she felt light and good in the warm sun”. When you feel light and good warm sun, its symbols of something good. First Myop is picking flowers in the wood, she is happy. When she later gets further in to the woods “she finds it not as pleasant as her usual haunts”. But then she steps into a man’s face. She realizes that he is dead. She picks up a pink rose and put her bundle of flowers down. But after she had experienced with the innocent man, she had a bad mood and all the fun was over. The text ends with “the summer was over”, and it’s like Myop is growing up and could not have fun anymore....

Words: 741 - Pages: 3

Shops

...UNCLE BOB’S STORAGE MYSTERY SHOP - SHOPPER GUIDE 2015 CONTACT INFORMATION Dan O’Neil  doneil@ritterassociates.com GENERAL INFORMATION  No pictures are to be taken on site, while conducting the mystery shop.  Business casual attire is required.  If there is a sign up indicating that someone is there but are not presently in the office YOU MUST WAIT AT LEAST 20 MINUTES for their return. If they returned within the 20 minute time frame, complete the shop like normal. If they do not return within 20 minutes, you will still be paid for your visit. Fill out the report, N/A all questions, and provide a detailed comment about the scenario.  Each location has video surveillance. Always make sure the information in your report is accurate. Any inaccurate information may be challenged by the client. ROTATION REQUIREMENT  You MUST wait at least 6 months before mystery shopping any location you shopped in the past. REQUIRED SHOP DAYS AND TIMES  Uncle Bob’s locations can only be shopped during the following days/times: Monday – Saturday (9AM – 1PM and 2PM – 6PM)  Do NOT complete a mystery shop on a major holiday. If you shop during a major holiday and they are closed, then you will not be paid.  Shops completed outside of the times referenced above will not be accepted and you will not be paid. BUSINESS CARD / BROCHURE / PRICING SHEET  You MUST take a picture of ANY handout(s) received - business card, pricing......

Words: 841 - Pages: 4

Clarks Flower Shops

...1. What factors underlie the traditional wholesaler’s role in the marketing channels for floral products? The wholesaler’s role has many important factors. For instance, the wholesaler must be able to supply the small floral businesses with plenty of variety. Customers will probably not buy from a floral shop if they do not have the specific flowers they request. It’s important that the wholesaler have many resources in areas that different flowers can be found. They must also choose resources that can produce a good product. The wholesaler would also have the role of communicating information regarding floral trends to the growers so they can modify their production if possible. It’s crucial that they express customer demand to the growers and importers. The wholesaler must also be able to develop a relationship with importers and growers so that they are willing to go through a wholesaler instead of directly to mass market such as a garden center. They have to prove better service! Wholesalers also fulfil other roles. Other roles/services might include such things as refrigeration for the flowers, knowledge about bulk shipment and organization, transportation, the ability to meet minimum and maximum orders, packaging...etc. 2. Have these factors changed significantly in the twenty-first century? Yes these factors have changed, mostly due to E-Commerce. Why would a grower go through broker/importer and a wholesaler and a retailer......

Words: 294 - Pages: 2

Flower

...Duration of Engagement in Flower Cultivation by Respondents 4 Findings 4.1 Kinds of Flowers Grown 4.2 Method of Cultivation: Source of Seeds/ Cuttings 4.3 Pesticide Use 4.4 Source of Pesticides 4.5 Application of pesticides 4.6 Knowledge of Effects of Pesticides 4.7 Precautionary Measures Taken by Pesticide Users 4.8 Effects on Labourers and Farmer’s Health 4.9 Use of Water 4.10 Women’s Involvement 4.11 Profits from Flowers 4.12 Marketing of Flowers 4.13 Use of Flowers 5 Discussion References 5 7 7 8 8 10 10 10 10 10 10 11 11 12 12 12 12 13 16 16 18 18 18 19 19 19 20 22 23 23 China Part I. The Flower Industry in China 1. 2. 3. 4. Present Situation Strengths Areas for Improvement Recommended Measures 25 25 25 27 27 27 29 29 References Annexes 3 Part II. The Flower Industry in Yunnan Province 1. 2. 3. 4. 5. Present Situation Major Constraints and Challenges in Flower Industry Development Strengths and Potentials Development Framework for Yunnan’s Flower Industry Measures to Develop Yunnan’s Flower Industry 31 31 36 36 37 38 39 40 References Annexes Philippines 1 Overview: Floriculture Industry in the Philippines 2 Floriculture in the Cordillera Region 2.1 Cut Flower Production 2.2 The Marketing System 2.3 Public and Private Institutions Involved in the Cut Flower Industry 2.4 Government Assistance and Intervention 2.5 The Role of La Trinidad Municipal Agriculture Office (MAO) 3 Case Studies: Socio-Economic Profiles of Cut Flower Growers 3.1 Small......

Words: 30965 - Pages: 124

Pan de Peace! | Rechercher des objets - mode d'emploi | Liberal Education - 2275 Words