Choosing What to Choose

In: Other Topics

Submitted By ercanselman
Words 334
Pages 2
I would like to write this paper on a true story which we recently faced. We developed an e-commerce website which has a nish market of Halal Costemic Goods. We made so many researches and we launched the website with a lean version. We have only one kind of costemics, few kinds of silver accesories and plenty of dresses. After 3 months passed we faced that nearly % 80 of the sales came from silver & cosmetics. We asked our customers, “did you liked our products ? Why you do not buy any dresses ? “ They said that there were to many options at dresses and they could not decide what to buy. After few months passed nothing changed so we exclude all dresses and categories them only with talor made dresses. We also categories the halal cosmetics because they could not find very easily. And our sales figure increase 2X times. After I watched this video, we changed some algorithms at our website. Firt we categories all the goods, decrease the alternatives and reprice them. We had a category all 55 TL for scarfs but we sold 0. We changed the prices and we started to sell after months. It is always very hard to decide what to buy, what to eat, what to do. We wish someother people lead us at our chooses. Another issue is we can easily manipulate and we love that! As marketers, entreprenuers we should focus on customer behaviour, customer expectations. Maybe it is all about our capabilities, we are humanbeings and we have limited processors about choosing so we decide not to choose. Also we can easily refere images, pictures rather than raw information. If we summerize all these information ; If we let people to imagine, if we offer people not complicated offers/ products & if we let them to think less they can decide more easily. This is the key to all business model, this is the key to all commercial activities, this is the key to the…...

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