Cas Study

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Business Research Methods

Case Analysis


For this project you're going to read the Donatos: Finding the
New Pizza (Attached) case and answer the discussion questions.

Discussion questions: 1. Map the research design used by Donato’s for new product development. 2. Evaluate the Wassup meetings as an exploratory methodology to help define the research question. 3. Evaluate the test marked Donatos used. What were its advantages and disadvantages? 4. What measurement scales would you have used on the survey that was part of the in-restaurant product tests?

Writing Guidelines • Read the assignment carefully and answer each question. • Be specific. Limit your submission to the questions asked and issues mentioned. • Proofread your work carefully. Check for correct spelling, grammar, punctuation, and capitalization. • There is no word limit.


* Addresses the questions in complete sentences, not just simple yes or no statements

* Supports his or her opinion by citing specific information from the text

* Stays focused on the assigned issues

* Writes in his or her own words and uses quotation marks to indicate direct quotations

* Provides clear organization (for example, uses words like first, however, on the other hand, and so on, consequently, since, next, and when)


Donatos: Finding the New Pizza

>Abstract The pizza segment of the fast-food industry is very aggressive. As people's tastes change and new diets become the rage, restaurant chains must decide if and how to respond. This case focuses on the research behind the introduction of Donato's low-carbohydrate pizza, and how the company collapsed its normal…...

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