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Carrefour Misadventure in Russia

In: Business and Management

Submitted By shimilian2004
Words 4424
Pages 18
Master of Business Administration

Strategic Management

Carrefour Misadventure in Russia

Supervised By John Kalmus
Submitted By STU 22782
Submitted To IBAM
Word Count 3898
Submission Date 22 January 2011

Carrefour strategy is comprised of following components
• Organic, Sustainable and Profitable growth
• Fast return on capital employed
• Market Leadership through
• Acquisition
Carrefour started business in 1963 by introducing the idea of hyper market by providing thousands of products under one roof. Soon after the success of hyper market Carrefour started targeting the customers with discounted stores. Carrefour is now world Europe largest and world second largest. Carrefour Major Merger and Acquisitions
• 1998 acquisition of Comptoirs Modernes
• 2000 merger with Promodes
• 2000 partnership with Maus group to enter to Switzerland
• 2001 acquisition of Notre largest retailer in Belgium
• 2003 acquisition of Italian retailer Hyparlo which increased its stake in Colombia from 55 to 100
• 2003 joint venture with Norwegian company Norges Gruppen
• 2003 acquisition of Ahold in Poland
• 2004 sold 1.2 billion $ assets for growth
• 2005 acquisition in Taiwan, Turkey, Cyprus and France
• 2005 sold $264.1 million assets to Tesco in Czech Republic and Slovakia
• 2006 acquisition of 5th largest retailer in Spain
• 2006 selling of South Korea operations to E-Land
• 2007 acquisition in Romania

• 2010 100% acquisition of Turkish company
• 2010 alliance with India’s future Group
• 2010 acquisition of 51% of Hebei Baolongcang Chinese operator
Source: Data Monitor 26 July 2010
The company started its business in France and adopted the organic growth strategy as the market was not saturated at that time and company was also not so much financially strong. The company used its assets and sales to develop its position in market…...

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