Can Apple Survive Without Steve Jobs

In: Business and Management

Submitted By johnsonkelvin25
Words 1001
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Can Apple Survive without Steve Jobs
Stevie Jay
Ashford University

AUSBUS 620
Dr. Buck
May 12, 2013 Apples Brand Steve Jobs was and probably is still the greatest innovator of technology that we won’t see again anytime soon. Jobs determination and dedication to put the best product on the market was second to none. Jobs was into making his product the best, he has had his struggles along the way. His hard work and long hours resulted in not having a close relationship with his kids and his marriage. Jobs proved that if you have a vision you strive for the goal and whatever sacrifice you must make to accomplish this. With the death of Steve Jobs the question is can Apple survive without Jobs? Steve Jobs may have been known for his unethical antics by demoralizing his employees and taking credit for their work, but Jobs knew that in order for the Apple brand to be a success he had to run such a tight ship (Baggini, 2011). Jobs also criticized a number of his employees telling them that he didn’t have space for B and C workers only A+. If Phil Schiller can’t channel new products into ideas then Apple may be in trouble. Former managers are worried that Schiller won’t be able to carry the torch. They feel that he is over controlling and feels that he lacks the bold creative instincts needed to maintain Apples edge. Managers also feel that Schiller will be more of a conventional leader and may be prone to over hyping products in ways that may tarnish Apples brand (Burrows & Satariano, 2012).
Market Strategies In order for Apple to stay on top being able to market the product efficiently is one of the important factors if they want to prevent themselves from going under. Finch, (2012) says that “the best path to satisfying buyers would be to provide a unique, custom-designed product and marketing plan for each individual customer.” One of the…...

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