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Business Research Final

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The Business Research Process
John Pierre
RES/351
Mar. 27, 2013
Gene Waters

The Business Research Process
According to Suttle (2013), “The business research process is examining all the functions of a company, the market and its customers in order to make sound business decisions. Typically, a company will assess its own strengths and weaknesses, but place particular emphasis on how customers view their products. When company managers study the market, they will usually take a comprehensive look at key competitors and the industry in which they operate.” (Suttle, 2013). The Lady and Sons restaurant is one of the busiest, successful, and popular restaurants in Savannah Georgia. Their success stems mostly from the fact that this organization is almost always ahead of its competitors. Firstly, The Lady and Sons studies their competitors. This allows Lady and Sons to examine the strengths, number of employees, and the food other restaurants have to offer. By examining all of their competitors, The Lady and Sons deliver a better and extremely profitable brand. Another key to the success of lady and sons is the fact that they study their customers. At The Lady and Sons, customers are referred to as guests. Because of extensive research on their guests, The Lady and Sons has learned to deal with guest on an individual level; they also have classes that teach employees how to accommodate their guests based on their research. Lastly it is extremely important for Lady and Sons to focus on their target audience which are the people most likely to dine with them. According to Suttle (2013), “The steps taken during the business research process are effective only if the company uses them to develop marketing strategies. Also, business research is a constant endeavor. Technologies change, as do customer tastes.” (Suttle, 2013). Therefore, it is important to conduct business…...

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