Business Conditions

In: Business and Management

Submitted By sanketgidiya
Words 9602
Pages 39
New Zealand Journal of Asian Studies 8, 1 (June, 2006): 17-40.

DOING BUSINESS IN INDIA RODNEY SEBASTIAN ASHVIN PARAMESWARAN Australian National University FAIZAL YAHYA1 National University of Singapore

In 1991, India’s closed economy opened up and attracted investments from several multinational companies (MNCs) around the world. As a result, people began to seek information about doing business in India, giving rise to a plethora of literature aimed at assisting them. Generally there are two prominent views of India. One is that India is a poor, under-developed country, lacking infrastructure and rife with religious superstitions, corruption and violence. The other is that India has an under-rated affluent and intellectual class, an advanced Information Technology (IT) sector and a rich culture. Neither view is entirely accurate. For those planning to do business in India, it is important that they are well informed of the real, complex situation in order to make calculated investments. Knowledge about doing business in India has to be constantly revised, updated and eradicated of biased or stereotypical views. A symptom of the maturity of this knowledge is recognition that the Indian business environment is amorphous. Conditions vary from state to state, industry to industry and region to region. This paper seeks to examine some aspects of this complexity and suggests how prospective investors could use the knowledge generated. Apart from Ramachandran’s (2000) acknowledgement of India’s segmented marketplace and Kumar & Thacker-Kumar’s (1996) article on Indian bureaucratic levels, few scholars have examined the diverse reality of
1

Rodney Sebastian (rodney@alumni.nus.edu.sg) is a graduate of Curtin University of Technology and is currently an independent scholar; Ashvin Parameswaran (ashvin@alumni.nus.edu.sg) is a postgraduate student at the Australian…...

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