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Buisness Research Method

In: Business and Management

Submitted By Aania
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Business Research Methods, Part II
The rating survey seeks to research and obtain feedback from products within the potential market that is typically unaffordable for the average blue collar earner. The respondent to rate the item is a requirement to justify the multi rate assessment from easiest to hardest products for stock. The results will be published along with recommendations, if the serveyee response is detailed and positive this indicates the consumer is satisfied with prices and merchandise selection. If the serveyee response is negative with no detailed response this is an indication that the consumer is not satisfied with the merchandise selection and prices. The survey from Team D is a measurement method to for preserving or ridding merchandise. Most importantly Team D hopes to discover from the rating survey a scale to construct an explanation to the degree of how consumers feel about Wal-Mart’s disclaimer.
Disclaimer
Deal seeking consumers with a passion for savings on quality merchandise, Wal-Mart shoppers possess the art of saving money.
The team’s survey is aimed for the consumers who have purchased upscale items from any Wal-Mart location. The purpose of the survey was to collect data on what influenced the customers to shop and purchase that item(s) from Wal-Mart. The questions in the survey are mostly rating questions. Rating questions ask the participant to position each factor on a companion scale, verbal, numeric, or graphic (Copper & Schindler, Chapter 13, 2011). Each individual, who participates in the survey, will also be allowed to give further comments for their reasons of shopping at Wal-Mart and about the survey. The information collected from each survey that is submitted will help determine if the theory, Target sales more upscale products than Wal-Mart, is actually true.
Product Evaluation Survey
The below survey is…...

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