Blackberry Company Background

In: Business and Management

Submitted By realmadrid
Words 1017
Pages 5
Company Background Name | BlackBerry | Logo | | Industries served | Telecommunications equipment | Geographic areas served | Worldwide | Headquarters | Canada | Current CEO | Thorsten Heins | Revenue | $ 18.435 billion (2012) | Profit | $ 1.164 billion (2012) | Employees | 12,700 (2013) | Main Competitors | Apple Inc., Google Inc., Nokia OYJ, Samsung Electronics Co., Ltd. |

SWOT BlackBerry SWOT analysis 2013 | Strengths | Weaknesses | 1. Highly secure phones 2. Strong focus on narrow customer segment | 1. Inability to market the brand 2. BlackBerry OS 3. Highly dependent on government and corporate contracts 4. Poor presence in the tablet market | | Opportunities | Threats | 3. Growth of tablet and smartphone markets 4. Strong growth of mobile advertising market 5. Increasing demand of cloud based services 6. Obtaining patents through acquisitions | 7. Rapid technological change 8. Saturated smartphone markets in developed countries 9. Increased competition for government contracts |
Strengths
1. Highly secure phones. The primary RIM’s competitive advantage is its very secure mobile phones. The company released its phones with secure encrypted network that allowed sending emails between phones without possibility of stealing the information. This became the USP (unique selling proposition) of Blackberries and was a very attractive feature for corporates and governments that other phones didn’t have. As a result, BlackBerry became no.1 choice for enterprises and governments. 2. Strong focus on narrow customer segment. Unlike other mobile phones and smartphones companies, BlackBerry tries to appeal for a narrow customer segment – governments and corporates. The result is a more focused approach to satisfying the needs of this narrow segment, something that other businesses rarely do.…...

Similar Documents

Company Background

...the midst of a creative revolution, and we help guide our students to succeed in this revolution. It’s our mission to take the raw talent and passion they possess and help them channel their creative energy into productive and fulfilling careers. The relationship we have with employers helps guide our curriculum and connects our students with opportunities in the creative economy. Our target audience is not only looking for careers they will love, they are looking to learn skills that are in demand today. At every Art Institutes location across the country, we have a team of individuals that network in the local community with companies that focus in design, media, fashion and culinary. By doing this we are able to adapt our curriculum to the ever changing demand of skills in the industry. Additionally we are able to introduce our students to local companies hiring for professionals with developed skills in demand. The Art Institutes markets itself as the leader in creative education. The college has locations all across the country stretching from Miami, Florida up to Vancouver, Canada. Additionally the college is broken down into geographic regions. Within each region, the market differs based on economics, and competition. I am a director of recruitment in the Southeast region which includes Florida, Georgia and Alabama. Within our region we have six different schools – Miami, Fort Lauderdale, Jacksonville, Tampa, Atlanta and Decatur. In our region we have several......

Words: 2309 - Pages: 10

Rfm Company Background

...RFM Company COMPANY BACKGROUND 1. Nature of business RFM Corporation in the Philippines, mainly operates in the food and beverage industry. It processes and manufactures flour and flour-based products, milk and juice drinks, canned and processed meats, ice cream, and bottled mineral water. The company also engages in non-food businesses, like barging services, Rizal Lighterage Corporation, and insurance brokerage, RFM Insurance Brokers, Inc. The company operates two major business segments, the flour and bakery products and some branded food group that produces flour-based mixes, pasta, canned and processed meat, milk, and juices. 2. Founders a. Salvador Araneta b. Victoria Lopez de Araneta c. Jose N. Concepcion, Sr. d. B.J. Server e. Albino Sycip f. Zoilo Alberto g. Fracisco D. Gamboa h. Edward Miller Grimm i. Leonardo Eugenio j. David Sycip k. Charles Parsons 3. Date of founding: August 16, 1957 4. Important dates: a. August 16, 1957 – foundation b. 1967 – incorporated as Republic Flour Mills, Incorporated c. 1971 – hog and poultry breeding; entered licensing agreement with Peterson Industries and H&N Layers d. 1973 * company diversified its business: cooking oils and margarine * entered licensing with Swift Foods, Inc. and Company of Illinois for canned meat processing e. 1975 – hog and poultry feeds f. 1987 – RFM bought......

Words: 278 - Pages: 2

Background of Hampton Tool Company

...Case Background: Ten years prior to December, 1978, the company had no debt because it had conservative financial policies, which maintained a strong working capital position as a buffer against economic uncertainty. In December,1978, Hampton requested a $1 million loan from the St. Louis National Bank. The loan’s terms were a monthly interest payment at a rate of 1.5%, with the principal to be paid back at the end of September, 1979. Now (September of 1979), Benjamin G. Cowins, president of Hampton, has asked to renew the initial loan until end of 1979, and, has requested an additional loan of $350,000 with promise of repayment at the end of December, 1979 with an interest rate of 1.5% per month. This additional loan is required for an update of their machinery which hasn’t been done since the economy went into a recession in the early 1970s. For the last several months, Hampton’s shipment schedule has been upset because they have had to wait for parts from their suppliers. On August 31, the accumulation of seven machines cost about $1,320,000, in addition to the installation cost for these parts. They received the parts last week, and will be able to complete a number of machines within next few weeks. The reduction in work in progress of about $1,320,000 is due to not receiving the electronic control mechanisms on time. However, the remainder of their work in progress inventories will probably remain steady for the foreseeable future because of their capacity rate of......

Words: 437 - Pages: 2

Blackberry

...Research in Motion/ Blackberry BlackBerry Limited, formerly known as Research In Motion Limited (RIM) is a Canadian telecommunication and wireless equipment company best known as the developer of the BlackBerry brand of smartphones and tablets.(Wikipedia) A global leader in wireless innovation, Blackberry revolutionized the mobile industry when it was introduced in 1999.They are designed to fit into a large pocket or clip into a belt holster, and most have some type of built-in QWERTY keypad. Modern BlackBerries are considered to be both smartphones and personal digital assistants; they have Internet connectivity, web browsing, e-mail, an address book, a calendar, a day planner, an alarm clock, games, text messaging, and mobile phone service. Options on some models include a trackball, Wi-Fi, Bluetooth connectivity, speakers, GPS, a digital camera, and functionality as a media player. Business community and the retail consumer market are the popular target markets of the Blackberry. In business, a BlackBerry allows employees that are out of the office or even off-site to stay in contact with the rest of the company. An executive traveling to an out-of-state business meeting would be able to receive electronic documents and communicate with the rest of his/her staff through the use of a BlackBerry or similar PDA; a warehouse worker would be able to receive text messages telling him/her which boxes to pull from storage, and could even access maps showing the correct......

Words: 1044 - Pages: 5

Company Background

...Company Background of Ascena Retail Group Business Strategy – BU-4193 Maria Kight November 11, 2012 History Ascena Retail Group Incorporation is currently one of the nation’s top seller of women’s and teenage girls’ clothes (Ascena Retail Group, 2012). The company is formerly known as, The Dress Barn, operates under several subsidiary brands. The subsidiary brands include Justice, Maurice, Dressbarn, Lane Bryant, and Catherines. In 2012 the company celebrated its 50th year of nonstop business operation. The company’s stock market price rose from below $15 per share during January to $ 19.40 on December 7, 2012 (Bloomberg, 2012). The company combines colors and top quality materials in each Ascena product (Mehta, 1998). Ascena effectively engaged in customer-based marketing strategies (Luther, 2011). The company grew in size by acquiring Charming Shoppes. Consequently, the company’s desire to focus on its top selling brands, precipitated to weeding out previously lesser performance brands. The company plans to drop the lesser performing Charming Shoppes apparel brand, Fashion Bug brand. Likewise, the company is planning to sell another less performing Charming Shoppes brand, Figi’s. With the prior year’s acquisition of Charming Shoppes, Ascena becomes one of the largest apparel retail stores in the nation with an excess of 3,800 stores (Ascena Retail Group, 2012). Ascena’s current operating brands are the following: • Dressbarn......

Words: 1068 - Pages: 5

Company Backgrounds

...AMERICAN INTERNATIONAL GROUP(AIG) COMPANY BACKGROUND AIG was started as a general insurance company by Cornelius Vanderr Starr in 1919 in Shanghai, China and begin a life insurance operation in 1921. AIG expand their business in mainland China by opening branches in Hong Kong, Vietnam and Philippines in 1925 and open the first office in New York in 1926. The organization spread their firm to Latin America in 1930-1939. During the world war 2, the business were suspended. Right after World War 2, they began in new market around the globe including Japan and Germany, soon after World War 2, they open American International Underwriters offices to provide insurance for the US military in 1946. In 1948 they continue to spread even more to France and Singapore. In 1950-1959, they invest in insurer Globe and Rutgers Insurance Group, expand the company’s domestic market presence. They expand to UK, Lebanon, South Korea and Australia. Worldwide personal accident and health division were established in 1961 and began to write Directors and Officers liability insurance coverage and becoming a leading provider in 1966. AIG were chosen to be incorporates in Delaware in 1967 and informed as the best insurance organization and began a new era as a public company in 1969. AIG enters Sweden, Egypt, Hungary, Poland and Romania in 1973-1978 and introduces new energy, transportation and entertainment products to serve the needs of the customer in 1979. In 1980, A pollution liability......

Words: 2672 - Pages: 11

3m Company Background

...3M’s Business Segments 3M Company had a rocky start in 1902 as "Minnesota Mining and Manufacturing," an almost-failed mining company. In 2002 it changed its name to 3M; today the company is a diversified industrial and consumer products company operating six business segments. 3M sells the majority of its products to retailers or other large distributors; some large companies and hospitals have direct accounts with 3M for their more specialized technologies. Best known for brands including Scotch tape, Post-It, and Nexcare, 3M makes over 55,000 products ranging from sandpaper and bandages to wide screen LCD TVs. The thread that unifies the majority of 3M’s products is that they are based on applying coatings to backings (e.g., sandpaper). Divisions with key product offerings are listed below: * Healthcare (18.6% of sales): Medical Supplies; Skin Products; Pharmaceuticals (sold in 2007); Drug Delivery Systems; Dental / Orthodontic; Health Information Systems; Microbiology * Industrial & Transportation (30.8% sales): Abrasive Systems; Industrial Adhesives; Personal Care; 3M Dyneon; CUNO; Specialty Materials; HighJump Software; Aerospace; Packaging; Automotive * Consumer & Office (15% of sales): Stationary; Office; Home Care; Protection; Construction; Home Improvement; Visual Systems * Display & Graphics(13.5% of sales): Optics Systems; Commercial Graphics, Traffic Safety Systems; Touch Systems * Electro & Communications (9.8% of......

Words: 363 - Pages: 2

Blackberry

...you are actually investing in a company that you have no claim or stake in. I know from my own personal experience I have a lot of the same company’s products in my home and have no say or opinion in it other than I chose to purchase these things. Well in this analysis you will learn about another company that I love and have used for 15 years and swear by no matter what anyone tells me. That company is called Blackberry or as they are also know Research In Motion or RIM. This report will show the different aspects of the company from the auditors, stocks and assets to the liabilities, income statements, and cash flow statements. Both you and I will learn so much more about a company that has gone through turmoil and still came out strong!!! Auditors Information… Ernst & Young LLP is the world known accounting firm that has locations throughout the different continents. It is located throughout different regions, the largest including North & South America, Japan, Asia, Europe, Africa, the Middle East, and India with the main headquarters being located in London. With this large a company it needs to employ close to 175,000 people to work throughout the regions and internationally. It is the largest accounting firm in the world with revenue of $25.8 billion and over 700 offices in over 150 locations. Ernst & Young LLP handles Assurance, Advisory, Tax, and Transaction Advisory Services for the majority of the large companies just like Blackberry. Ernst & Young LLP......

Words: 2153 - Pages: 9

Blackberry

...BlackBerry Limited: "Should Blackberry switch to Android?" Abstract With its introduction in 1999, Blackberry was a cutting-edge mobile company who changed the very industry that it struggles to stay afloat within today. Every so often we hear the question, should BlackBerry drop their current operating system and use Android as a replacement? Initially it may sound like a good idea, after all Android is the number one smartphone operating system globally. And with BlackBerry’s platform struggling, why not go with the leader? Well, that answer may simply boil down to security, yes security. BlackBerry has always offered a platform that is secure end-to-end. In a June 26, 2014 press release, it was announced that Google will adopt part of Samsung’s KNOX as a security platform for Android which is a business-oriented security solution that will keep work and personal data separate and secure on a single device. BlackBerry’s CEO Chen says that it is a step in the right direction for Android but Samsung KNOX he says “is a fort built upon an insecure foundation” and he also points out the fact that there are tens of millions of secure BlackBerrys and only a few million phones with KNOX. And though that may be true there will be many more soon. How much longer can BlackBerry stay afloat in an Apple, Android, and Windows dominated market? BlackBerry got touchscreens wrong, they got apps wrong, and now all they have left is security. It’s a nice feature, but is it......

Words: 3799 - Pages: 16

Blackberry

...noted that various countries were involved in the Blackberry controversy. Frustration arose for countries like India, Saudi Arabia, United Arab Emirates (UAE) and Indonesia as the government considered the phone and system to be a national security threat due to strong encryption of the Blackberry system that guaranteed customers privacy. Local governments had difficulty to intercept or monitor conversations (regarding illegal or terrorists activities), as the information did not pass through domestic servers. The case study points out that the UAE had intentions to ban Blackberry in 2010 following arrests of several youths that organized a peaceful protest using Blackberry Messenger. It was believed that the attackers of Mahmoud al-Mabhouh, senior leader of Hamas (Palestinian militant group), in Dubai, is allegedly a team of Israeli intelligence agency in 2010 communicated securely on their Blackberry phones. The regulators in UAE argued that some features operated by Blackberry fell outside the country’s laws, therefore causing judicial, social and national security concerns. This overshadowed the initial considerations of the freedom protection of the population. Saudi Arabia intentions to ban the Blackberry arose as government claimed that the Blackberry services did not meet the regulatory requirements and posed a national security threat. The country, which is RIM’s biggest Middle East market, also believed that the Blackberry is influencing the youths negatively,......

Words: 1950 - Pages: 8

Blackberry

...Due to the competitive market, there are many alternatives for Blackberry. This can get even more competitive when companies use price skimming, which is selecting a price so that they can get the most from certain buyers. The price of a Blackberry Z10 when it just came out was around $600-700. The price of an iPhone 5S when it just came out was around $750. Due to the cross price elasticity of demand, the rate of response for one item will either go up or down due to the price change of another good. If the iPhone drops $150, apple lovers might ditch their blackberries and not mind the price because of all the negativity surrounding Blackberry. Because they are substitutes, consumers will purchase more of one product when its substitutes price increases and vice versa, but this isn’t the case with Blackberry because of its downward spiral. Blackberry’s search for strategic alternatives did not help them. The company has been in a volatile state for far too long now. Even though Blackberry spent $33 million on marketing; Samsung, Android, Apple, and other phone companies have dominated the market. (Olson 2013). Blackberry’s market share on March 22, 2013 when the Z10 came out was down to 5.9% from more than 50% in previous years. With their famous “giving you tools, not toys” line they haven’t managed much success. As of August 2013, $ 1,509,000 was spent on research and development (NASDAQ 2013). Revenue was approximately $1.6 billion for the second quarter of fiscal 2014,......

Words: 748 - Pages: 3

Blackberry

...Management Principles and Practices Term Paper Blackberry Rosul Jasim Submitted to Catherine M.L. Pearl December 1, 2015 Table of Contents introduce & analysis of blackberry environment…………………………..…………...….. 2 -3 focal issue and analysis of issue………………...………..…...………………………………. 4 -6 recommendations ………………………………………………………………….……..…..... 7-8 self-reflection ……………………………………………………………………………….... 9 reference list…………………………………………………………………………………...10 appendices Introduction & Analysis of Blackberry Environment Blackberry also known as Research in Motion Limited (RIM) founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data.In this perper i setting to accomplish the potential combeback for the comanay. PESTLE analysis The economic factors plays a key role in the smartphone industry as the demand......

Words: 885 - Pages: 4

Company Background

...LED TV market in Germany. A projected share of earnings and profit and loss are also featured to highlight the tangible benefits of entering into the Europe market through Germany. . A new project management team will also be set up, as personnel have been recruited, and a Gantt chart is also featured to ensure the penetration of ECE into the German market is profitable and feasible. 1.0 Background ECE Technology brand adds value to customer lives through its durable, dependable and design-chic products. By introducing LCD TVs (in sizes 32 inches and 40 inches) into the European market, we’re planning to start off with these low range luxury goods to penetrate into the European market, namely Germany. This penetration will be done through piggybacking the LCD TVs onto company Electrolux, one of the most prestigious white appliances retailing outlets in Europe. By implementing this style of penetration, there will be hurdles and managing issues to handle as even using the relatively safe method of piggybacking, where a company mainly places their products with products of the larger company that are non-competitive but related, and complementary and allied. (Hollensen, 1998) ECE’s liaison with Electrolux is also essential to ensure success abroad. This is because Electrolux as the host for ECE would incur spillover of business knowledge for ECE to acquire the right knowledge to adapt to the German market. This is also because to start off with a Greenfield venture would......

Words: 915 - Pages: 4

Blackberry

...BlackBerry is a line of mobile e-mail and smartphone devices developed and designed by Canadian company Research In Motion (RIM) since 1999. [2] BlackBerry functions as a personal digital assistant with address book, calendar, memopad and task list capabilities. It also functions as a portable media player with support for music and video playback and camera and video capabilities. BlackBerry is primarily known for its ability to send and receive (push) Internet e-mail wherever mobile network service coverage is present, or through Wi-Fi connectivity. BlackBerry is mainly a messaging phone with the largest array of messaging features in a smartphone today, including auto-text, auto-correct, text prediction, support for many languages, keyboard shortcuts, text emoticons, push email, push Facebook, Twitter and Myspace notifications, push Ebay notifications, push instant messaging with BlackBerry Messenger, Google Talk, ICQ, Windows Live Messenger, AOL Instant Messanger and Yahoo Messenger; threaded text messaging and a customizable indicator light near the top right of all Blackberry devices. All notifications and conversations from applications are shown in a unified messaging application which third party applications can access also. Many of these applications would have to be running in the background of other phones to be used. BlackBerry's push gives BlackBerry devices their renowned battery life. All data on the phone is compressed through BlackBerry Internet Service......

Words: 1622 - Pages: 7

Blackberry

...BlackBerry is a line of mobile email and smartphone devices developed and designed by Canadian company Research In Motion (RIM) since 1999.[2][3] BlackBerry devices are smartphones, designed to function as personal digital assistants, portable media players, internet browsers, gaming devices, and much more. They are primarily known for their ability to send and receive (push) email and instant messages while maintaining a high level of security through on-device message encryption. BlackBerry devices support a large variety of instant messaging features, including BlackBerry Messenger. BlackBerry accounts for 3% of mobile device sales worldwide in 2011, making its manufacturer RIM the sixth most popular device maker (25% of mobile device sales are smartphones).[4] The consumer BlackBerry Internet Service is available in 91 countries worldwide on over 500 mobile service operators using various mobile technologies.[5] As of October 2011, there were seventy million subscribers worldwide to BlackBerry.[6] At present the Caribbean and Latin America, have the highest penetrations of BlackBerry smartphones worldwide – with up to about 45 per cent in the region having a RIM device.[7] Modern GSM-based BlackBerry handhelds incorporate an ARM 7, 9 or ARM 11 processor,[8] while older BlackBerry 950 and 957 handhelds used Intel 80386 processors. The latest BlackBerry models called "Torch" (Torch 9850/9860, Torch 9810, and Bold 9900/9930) have a 1.2 GHz MSM8255 Snapdragon Processor,......

Words: 255 - Pages: 2

Grayce Hampton | Web Therapy | Akagi 183