Architectural Communication

In: Business and Management

Submitted By alicia86
Words 4634
Pages 19
Corporate Communications II

Architectural Communication
IMUK 5 Sabrina Felk | Alicia Hunter | Christine Mangold | Daniela Reh

Corporate Communications II – IMUK 5 - 04.12.2012 Sabrina Felk | Alicia Hunter | Christine Mangold | Daniela Reh

Table of Content
1.
What is Architectural Communication? ....................................................... 2 1.1 Communicative Messages .......................................................................... 2 1.2 How Architectural Psychology affects our human body ............................. 2 2. Short excurse: Corporate Architecture ........................................................ 3 3. Analysis ...................................................................................................... 4 3.1 Image of the branch ................................................................................... 4 3.2 HypoVereinsbank Munich .......................................................................... 4 3.3 Deutsche Bank Frankfurt ............................................................................ 6 4. Feng Shui as a design concept ..................................................................... 8 4.1 Definition .................................................................................................... 8 4.2 Five elements of Feng Shui and Bagua ....................................................... 9 4.2 Examples ................................................................................................... 10 Questions…...

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