All About the Ads

In: People

Submitted By shailu
Words 1778
Pages 8
Shah Rukh Khan: n 2005, Shah Rukh Khan came onto the brand to feature in a memorable TVC with Hema Malini, Sridevi, Juhi Chawla and Kareena Kapoor. This time, the product he endorses has a fragrance created by world renowned perfumer Didier Gaffet. Inspired by the perfume Kenzo Flower and keeping in mind the sensory preferences of Indian women; this Master Perfumer has created a fragrance that’ll make Indian woman feel elegant and polished. In Shah Rukh Khan’s own words, “The fragrance of Lux reminds me of being happy and being in love.” At the shoot, Shah Rukh Khan also said, “I’m happy to be associated with Lux yet again! The fragrance of Lux will captivate you just as it has made me ‘Bekaboo’. The fragrance of Lux that stands for love and sensuality brings out the lover in me.” Katrina Kaif added, “Lux for me is a very special and iconic brand; it symbolizes beauty. When I think of Lux, I think of fun and spontaneity. Lux embodies a type of a woman rather than just soap and of course the fragrance that embodies sensuality. Lux’s amazing fragrance makes the whole experience of bathing fun!”

Product Definition Navratna:
The most trusted brand in the category. Navratna is a force to recon with cool oil category. It commands a holding of 50% of Market Share of the cool oil market. Amazingly, it has a virtual monopoly in the southern states with a market share of 98 %. We do believe that Navratna will do wonders in the FMCG category in near future.

Navratna: The Wonder Oil
Today our consumers stand by the side of Navratna because of its efficacy and performance. Navratna has become popular over the period of time because of its "Do Wonder" properties.

Navratna: The Herbal product
The Composition of Navratna Oil was formulated by Rabindra Puruskar winner Late Sri Kabiraj Shivkali Bhattacharya.
The Ingredients present in the product are all…...

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