Airborne Express

In: Business and Management

Submitted By mmyers315
Words 396
Pages 2
Summary:
After a highly successful quarter in the extremely competitive express mail industry, Airborne Express managers are assessing the firm’s current competitive position within the shipping industry. Although they are a much smaller company than their two main competitors, UPS and FedEx, they are looking to see how they can continue to maintain their healthy growth in the industry. Airborne is in a unique position, as they are significantly smaller than their major competitors, but still have managed to acquire a high position in the market. How can they continue this growth?
Opportunities
-International expansion needs with increased globalization in commerce.
-Partnership with RPS as a way to increase ground delivery network while still maintaining low costs for clients
-Major opportunity to be seen as a “low cost” alternative to premium carriers FedEx and UPS, as Airborne has a much more efficient target clientele. Provide a minimal “bells and whistles” service to their clients with low overhead costs.
STRATEGY Ground delivery services:
Airborne should continue to “hand select” their clients based on mutually beneficially needs; clients’ needs for cost-efficient and personalized shipping, and Airborne’s need for customers with relatively consistent shipping needs to help keep their costs down.
-Start by continuing to leverage their partnership with RPS, which could help them harness some economies of scale cost advantages more similar to their larger competitors by increasing their distribution network. -Hopefully will help keep their costs low while growing their business
-Will also help improve their brand recognition if they can interact with more ideal clients through their partnership
Globalization: After gaining more recognition and revenue from their ground delivery services they should make greater moves into the international…...

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